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Marketing

Marketing

Lyrics Site Rap Genius Returns to Google Search

The site explains how it practiced bad SEO and then fixed its issues and returned to Google.
Marketing

Facebook Sued for Allegedly Using Your Private Messages to Trigger Ads

How much access is Facebook giving advertisers to your 'private' messages?
Marketing

Make Sure Your Online Reputation Is Solid and Other Must-Read Business Tips

A look at how to handle online networking, why you should structure your work week and more advice for business owners.
Marketing

Why the Rap Genius Story Is Really About Google

Online marketing expert Ian Lurie explains how Google going after the lyrics-annotation website may not be fair.
Marketing

Forget PJs, Dress Your Brand Even at Your Home Office

If you work from home, it's still important to wear clothes that reflect who you are and what you do for a living.
Marketing

Why Faith Belongs in Your Workplace

In our times of need, we often turn to faith and belief. Why is it so wrong to do that when we want to give our business a boost?
Marketing

5 Online Faux Pas That Will Doom Your Networking Potential

Make sure these things are in check to maximize the impression you make when networking online.
Marketing

Why It Might Be Time to Ditch Your Facebook Strategy

Here's what you can do now if you've noticed a recent drop in traffic from Facebook.
Marketing

Before You Sponsor an Event, Answer These Questions

Sponsoring an event can pay off in spades or it can be a total waste of money. Here are a few questions to ask before choosing to sponsor an event.
Marketing

12 Strategies for Promoting Your YouTube Videos

Want to get the word out about your YouTube videos? Review these quick tips.
Marketing

Leave It to the Dogs to Build an International Brand

The founders of dog-product company Kyjen dishes on how their brand is able to stand out in a crowded market.
Growth Strategies

How to Overcome Your Fear of Public Speaking

Five tips to find your voice, tell your story and engage an audience.
Social Media

Get Started Building Your Brand on Twitter

Answer these four questions about your company in order to determine just how you want to brand yourself.
Marketing

The Stupid Way Rap Genius Got Burned by Google

Traffic to the lyrics site is down enormously after Google banned it for trying to game the search system.
Marketing

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.