Marketing

Marketing

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.
Yelp Continues to Defend Against Claims of Review Manipulation
Marketing

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Jason Fell
Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze
Marketing

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
Brian Patrick Eha
9 Ways to Build Your Pinterest Audience
Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Karen Tiber Leland
Take It From The Pros

Why You Should Get an 'Idea Editor' and 4 More Business Tips From the Week

From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
Brian Patrick Eha
NHL Playoffs: Lessons in Building a Winning Sales Team
Marketing

NHL Playoffs: Lessons in Building a Winning Sales Team

Like a successful hockey team, empower your employees and play to their strengths.
Trevor Turnbull
Take It From The Pros

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Jim Joseph
What You Wanted to Know About Marketing But Forgot to Ask
Marketing

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Ann Handley
A Company That Makes User Analytics Simple
Marketing

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Matt Villano
Pack's Megan Casey on the Future of Social Media
Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
Antonio Neves
The Psychology of Color and Branding (Infographic)
Take It From The Pros

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Kevin Allen
How Your Attitude Can Win You Sales
Take It From The Pros

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
Grant Cardone
The Key to Building a Strong Online Reputation (Infographic)
Take It From The Pros

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Kathleen Davis
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Nadia Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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