Marketing

How Facebook Tools Can Revitalize Ad Campaigns
Marketing

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Perry Marshall and Thomas Meloche
Your Business Leaking Money? 5 Holes to Plug
Finance

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Catherine Clifford
5 Scary Mistakes to Avoid on Facebook
Marketing

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Scott Levy
Achieving Your Business Dreams on the Web
Marketing

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Chad Barr and Alan Weiss
Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes
Marketing

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Michael Houlihan
We Want You for Our Holiday Gift Guide
Marketing

We Want You for Our Holiday Gift Guide

Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
Entrepreneur Staff
What Startups Need to Know About SEO and Domain Names
Technology

What Startups Need to Know About SEO and Domain Names

SEO expert Danny Sullivan explains what's important when it comes to choosing the right domain name.
Danny Sullivan
Building Your LinkedIn Network
Marketing

Building Your LinkedIn Network

How to utilize two distinct approaches to add and maintain connections.
Ted Prodromou
7 Ways LinkedIn Can Drive More Traffic to Your Website
Technology

7 Ways LinkedIn Can Drive More Traffic to Your Website

LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
Lewis Howes
How Photos Can Make or Break Your Marketing Campaign
Marketing

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Ann Handley
Twitter's Profile Pages Redesign Offers More Branding Opportunities
Marketing

Twitter's Profile Pages Redesign Offers More Branding Opportunities

How to take advantage of larger images and other design changes to draw more attention to your business.
Scott Levy
How a Facebook Search Engine Could Change the Way People Find Your Business
Marketing

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
AJ Kumar
A Quick Guide to Making Your Brand's Story More Compelling
Marketing

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
Joanna Lord
How to Get Your Employees and Customers to Market for You
Marketing

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
Dan S. Kennedy and Jeff Slutsky
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.