Marketing

Twitter's New 'Cards' Include Features for Business
Marketing

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
3 Content Marketing Lessons From Big Brands
Take It From The Pros

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Ann Handley
Increasing Website Traffic: 6 Steps to Guest Blogging
Marketing

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.
Jayson DeMers
How to Promote a Website Through Link Building in 10 Easy Ways
How To

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
How to Make the Most of a Sales Rejection
Growth Strategies

How to Make the Most of a Sales Rejection

You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection.
Grant Cardone
4 Ways to Get Customers to Open Your Emails
Marketing

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
DJ Waldow
4 Ways to Spring Clean Your Brand
Take It From The Pros

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
Karen Tiber Leland
How to Calculate Gross Profit
Run a Better Business

How to Calculate Gross Profit

Knowing when your business is making money.
Entrepreneur Staff
How to Jumpstart Engagement on Twitter (Infographic)
Marketing

How to Jumpstart Engagement on Twitter (Infographic)

Find out the best time of day, length of tweet and more.
Kristin Piombino
What to Say on Twitter
Marketing

What to Say on Twitter

Ideas that will help you create Tweets that your followers will want to read.
Ted Prodromou
3 Ways to Spark Celebrity Buzz Around Your Product
Take It From The Pros

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Gina Roberts-Grey
The Secret to a Strong Branding Message? Focus.
Take It From The Pros

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Adam Kleinberg
How a Small Distillery is Rethinking Manufacturing
Take It From The Pros

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Jennifer Wang
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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