Marketing

Before You Start 'Chilling,' Netflix Wants to Help You Work Out
Netflix

Before You Start 'Chilling,' Netflix Wants to Help You Work Out

It's time to lose the potato chips. The streaming service has instructions to make a personal trainer device.
Rose Leadem
What is 'Authority Marketing' and How Do You Achieve It?
authority marketing

What is 'Authority Marketing' and How Do You Achieve It?

Here are what this contributor calls the "seven pillars" of making yourself a known entity in your industry.
Adam Witty
Pizza Hut Rolls Out Crazy Shoes That Order Pizza
Pizza Hut

Pizza Hut Rolls Out Crazy Shoes That Order Pizza

But you guessed it: It's a marketing ploy.
Rose Leadem
3 Common Sense Keys That Drive Repeat Customers
Customer Service

3 Common Sense Keys That Drive Repeat Customers

Once you realize you are selling to people you won't be mystified about what it takes to treat them right.
Tor Constantino
8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year
Marketing

8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Why entrepreneurs should select Facebook as your primary digital marketing channel.
Manish Dudharejia
Content Marketing Tips: How to Use Live Video to Build Your Brand
Marketing

Content Marketing Tips: How to Use Live Video to Build Your Brand

Everyone's going crazy over live video, and for good reason.
Salma Jafri
The Clever Strategy That Turned an Unknown Book Into a Bestseller
The Fix

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.
How to Create a Happy Marriage Between Brands and Influencers
Marketing

How to Create a Happy Marriage Between Brands and Influencers

Don't just find the biggest names you can -- find the people who fit what you do.
Jonathan Long
This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.
Crisis Management

This Company Accidentally Deleted Its Clients' Data. Here's How It Won Them Back.

Six reputation management lessons you can learn from GitLab's mistake.
Nadia Nazarova
How to Avoid Mailing to a Disaster Area
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Craig Simpson
Marketing Your App with User-Generated Content
Marketing

Marketing Your App with User-Generated Content

UGC is a great tool to increase engagement amongst your existing consumers and to get people talking about your brand.
7 Ways to Snag Tourist Dollars and Keep Locals Happy at the Same Time
Marketing

7 Ways to Snag Tourist Dollars and Keep Locals Happy at the Same Time

If you want to defy the old adage, "You can't please everyone," learn the marketing secrets of South Beach's hot spots.
Bill Schulz
Whether You Like Emoji or Not, They're Amazing for Marketing Your Business
Emoji

Whether You Like Emoji or Not, They're Amazing for Marketing Your Business

New data shows that using those little cartoons significantly boosts user engagement with your brand.
Rose Leadem
2-Step Process to Marketing Your Import/Export Business
Marketing Strategies

2-Step Process to Marketing Your Import/Export Business

Find out how you can convince prospective clients that they have a product worth importing or exporting and that your company can be the one to help.
The Staff of Entrepreneur Media, Inc.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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