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Marketing

Artificial Intelligence

4 Ways Artificial Intelligence Can Help You Make More Sales

You can't replace a human interaction, but you can supplement it with these tips.
SEO

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.
Presentations

The 10-Point Conversation to Have with People Who Attended Your Presentation

Learn the secret formula to effective presentation follow-up.
Content Strategy

How To Create Content That Hooks Your Prospects and Keeps Them Engaged

Try being a little weird, like the guy who wrote, "20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap About.".
Content Marketing

Evergreen Content Is the Secret to More Traffic. Here's the One Reason Most Evergreen Content Fails.

The secret to content that keeps drawing an audience over the long run is that it is genuinely helpful.
Promotion

This Bakery Owner Refused to Give Away Freebies. She's Wrong.

Everybody from Fortune 500 clients to the charity down the block will ask for discounts and donations. Say yes, and build the cost into your prices.
Sales

3 Criteria for Selecting the Best Case Studies for Your Talk

Use the power of emotional storytelling to make your target customers feel like heroes and close more deals.
Branding

Why Going Cheap on Your Branding Is One of the Worst Mistakes You Can Make

Going cheap on your brand development could not only lead to a disconnect with potential customers, but could also result in your company shutting its doors as a result of low sales.
Marketing

Top 10 Marketing Conferences For Entrepreneurs

Marketing conferences are the shortest route to increased knowledge, exposure and opportunity.
Ecommerce

3 Fundamental Areas of Ecommerce You Should Never Skimp on

With so many options for online customers to choose from, those first impressions that you, as retailer, give them, are everything.
Personal Branding

How to Create (and Keep) a Winning Online Reputation

A good personal brand, online or in the flesh, requires investing your time and minding your manners.
Productivity Tools

Dick Tracy Tech: 5 Ways to Automate Your Business

What was once sci-fi technology is available off-the-shelf to drive down costs and fatten the bottom line.
Influencers

What It's Really Like to Be a YouTube Celebrity

Take a sneak peek inside the life of Shameless Maya.
Marketing

Which Marketing Communications Model Should You Choose?

The PESO Model and Nice Model make developing a marketing communications strategy less overwhelming and more successful for small businesses.
SEO

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

On the latest episode of 'Tough Love Tuesday,' SEO pro Neil Patel will provide tips and tricks for marketing your content to grow your audience and brand.