Marketing

10 Strategies to Drive More Backlinks
Content Strategy

10 Strategies to Drive More Backlinks

These actionable tactics and resources will help develop and grow your content strategy.
David Koji
Were Stores or Mobile Sales More Successful on This Year's Black Friday?
Black Friday

Were Stores or Mobile Sales More Successful on This Year's Black Friday?

Without sales like those on Black Friday, ecommerce businesses might have had a tougher time recovering from the post-election blues.
Thomas Smale
The Democratization of Software Development
Technology

The Democratization of Software Development

As-a-service platforms are part of the natural evolution of technology.
Dan Blacharski
How to Land a Sponsorship Deal
Growth Strategies

How to Land a Sponsorship Deal

When you can work with another company to push your products or services, you've got another sales funnel that will help you grow your business.
Wendy Keller
'Shark Tank' Funded Founders Share 3 Keys to Executing a Powerful Influencer Marketing Strategy
Marketing

'Shark Tank' Funded Founders Share 3 Keys to Executing a Powerful Influencer Marketing Strategy

Steve and Angela Watts of Slyde Handboards know the value of marketing to gen Z and millennial consumers through social media influencers.
Andrew Medal
How This Successful Company Simplified the Business Consulting Industry
Growth Strategies

How This Successful Company Simplified the Business Consulting Industry

By reinventing business theory and simplifying the model of business consulting, this consulting powerhouse has remained a top player for decades.
Richard Koch
10 Customer Retention Strategies That Supercharge Your Marketing
Customer Retention

10 Customer Retention Strategies That Supercharge Your Marketing

The best customer acquisition strategy includes at least equal attention on keeping the customers you already have.
Eric Siu
8 Powerful Ways to Market Your Business on a Limited Budget
Marketing

8 Powerful Ways to Market Your Business on a Limited Budget

When money is tight, think outside the box.
Chris W. Dunn
Is Crocs Trying to Ditch Its Image of Lazy Comfort?
Marketing

Is Crocs Trying to Ditch Its Image of Lazy Comfort?

The shoe company has announced Drew Barrymore and John Cena will be brand ambassadors, but it doesn't highlight longtime partner Mario Batali.
Lydia Belanger
Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness
Marketing Ideas

Companies Turn to Pop-Up Events and Stores to Increase Brand Awareness

Their secret here is that pop-ups look, oh, so spontaneous, when actually they're not.
Peter Daisyme
The 13 Most Interesting Ads of 2016
Advertising

The 13 Most Interesting Ads of 2016

These ads are bound to make you laugh -- or in some cases, shed a tear.
Rose Leadem
7 Reasons to Add a Podcast to Your Content-Marketing Strategy
Podcasts

7 Reasons to Add a Podcast to Your Content-Marketing Strategy

Speaking directly to your target market will expand your leads and position you alongside experts in your industry.
Tyler Basu
5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing
Storytelling

5 Reasons Businesses Shouldn't Keep Ignoring Content Marketing

At its heart, great content marketing is simply good storytelling. You can do that, can't you?
Toby Nwazor
6 Holiday Marketing Tips From Twitter's Head of Content Planning
Marketing

6 Holiday Marketing Tips From Twitter's Head of Content Planning

From live video to social good campaigns, check out these tips to boost your marketing efforts this holiday season.
Rose Leadem
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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