Marketing

Why You Should Immediately Maximize Your Local SEO
Local SEO

Why You Should Immediately Maximize Your Local SEO

Did you know that Google actually recognizes that certain searches, such as for restaurants and dentists, are local?
Brian Hughes
How Reality Star Bethenny Frankel Achieved Brand Success
Make More Happen

How Reality Star Bethenny Frankel Achieved Brand Success

The former star of 'The Real Housewives of New York City' slowly built up a name that she now uses for many products.
Adam Callinan
4 Simple Strategies for Influencing the Affluent
Marketing

4 Simple Strategies for Influencing the Affluent

The very rich are very sheltered. Selling to them is extraordinarily hard until you learn how to get in front of them.
Stacey Alcorn
Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter
Social Media Marketing

Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter

More options for video marketing can only be good news for marketers.
Aaron Agius
How to Make 'Boring' Industries Exciting Online
Make More Happen

How to Make 'Boring' Industries Exciting Online

Are you in a boring industry? Doesn't matter. Generating awareness online can work for any industry.
Ryan Erskine
The Mistakes Nintendo Made With Wii U and What You Can Learn From Them
Make More Happen

The Mistakes Nintendo Made With Wii U and What You Can Learn From Them

The launch of the console seemed doomed from the start. Here's where the company went wrong.
Stephen J. Bronner
Here Is Why You Should Be Running Native Ads
Native Advertising

Here Is Why You Should Be Running Native Ads

'Natives' allow you to create ads that are far more interesting to consumers.
Jonathan Long
10 Mistakes Content Marketers Make
Content Marketing

10 Mistakes Content Marketers Make

Content marketing must be done correctly, and with focus in order to be effective.
Nathan Sinnott
8 Tips for Producing Advertising That Sells
Marketing Bootcamp

8 Tips for Producing Advertising That Sells

An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Craig Simpson
Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands
Customer Experience

Facebook Data Reveals What's Stopping Millennials From Being Loyal to Brands

These young consumers want to commit to companies, but companies don't always provide ideal experiences.
Lydia Belanger
What Hollywood Can Teach Entrepreneurs About Life in the Spotlight
Profiles

What Hollywood Can Teach Entrepreneurs About Life in the Spotlight

Learn what Hollywood knows about developing a social profile to improve your chances of success.
Craig Corbett
Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup
Pitching

Spinning a Yarn: 5 Ways to Weave a Story Around Your Startup

To get noticed, match your great product with an eye-grabbing narrative.
Craig Corbett
How to Effectively Sell Using Social Media and Content Marketing
Entrepreneur Network

How to Effectively Sell Using Social Media and Content Marketing

RazorSocial CEO and founder Ian Cleary has a special formula for driving traffic to your website.
Your Customers' Brains Are Hard-Wired to Decode These 10 Signals
neuromarketing

Your Customers' Brains Are Hard-Wired to Decode These 10 Signals

Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace your brand message by telling stories that feel familiar.
Eric Siu
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.