Marketing

4 Things You Need to be Doing on Social Media -- Now
Social Media

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Scott Levy
Last-Minute March Madness Marketing Tips
Marketing

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Jim Joseph
5 Easy Ways to Optimize Social Media Marketing for Mobile
Marketing

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
Kevin Allen
How to Do an SEO Audit of Your Website
Marketing

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
AJ Kumar
10 Questions to Ask When Creating Your Company's YouTube Channel
Marketing

10 Questions to Ask When Creating Your Company's YouTube Channel

How to develop a plan for posting to YouTube that fits your business strategy.
Kim Lachance Shandrow
College Entrepreneurs Create Software to Help Businesses Thrive
Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Jodi Helmer
Zynga Continues to Cut Ties With Facebook
Social Media

Zynga Continues to Cut Ties With Facebook

Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
Brian Patrick Eha
10 Tips for Using Twitter Like a Pro
Marketing

10 Tips for Using Twitter Like a Pro

In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
Jason Fell
Using Twitter for Sales and Marketing
Marketing

Using Twitter for Sales and Marketing

Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Ted Prodromou
Why Startups Should Take a Big-Brand Approach to Marketing
Take It From The Pros

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Jim Joseph
5 Online Marketing Strategies for a Tight Budget
Marketing Strategies

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
Lewis Howes
How Your Network Can Make You More Productive
Marketing

How Your Network Can Make You More Productive

Small-business owners who don't have the resources to hire a team can still increase their productivity by turning to their network -- and it won't cost a penny.
Jason Womack
How to Win Face-Time With Tough Prospects
Marketing

How to Win Face-Time With Tough Prospects

Use these strategies to get in front of hard-to-reach potential clients and make a sale.
Grant Cardone
7 Steps for Planning a Kick-Ass Networking Event
Marketing

7 Steps for Planning a Kick-Ass Networking Event

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
Adam Toren
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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