Marketing

5 Ways to Position Your Brand for Pinterest
Marketing

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
5 Ways to Land Press for Your Startup From Your Dorm Room
Entrepreneurs

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
Matthew Fishman
What Is Vooza and Why Should You Care?
Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Jason HeadsetsDotCom
3 Ways to Generate Better Leads on Facebook
Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Amy Porterfield
The 3 Most Important Online Marketing Metrics to Monitor
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
AJ Kumar
8 Ways to Make Your Business Cards Stand Out
Marketing

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
Ann Handley
How 4 Small Businesses Are Winning on Pinterest
Marketing

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
Jason Falls
How to Build Facebook Fans to Drive Sales
Marketing

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
Perry Marshall and Thomas Meloche
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes
Marketing

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
Jason Fell
6 Must-Have Attributes of Social Media Managers
Inspiring Your Team

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
Mikal E. Belicove
SEM, SERPs and Other Online Marketing Terms Explained
Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
AJ Kumar
No Mobile Website? You're Probably Turning Customers Away
Marketing

No Mobile Website? You're Probably Turning Customers Away

Three tips for making your website smartphone-friendly.
Jason Fell
How To Stay Up-to-Date on Google Search Changes
Marketing

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
Danny Sullivan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.