Marketing

Shoppers Spend $5.5 Billion on Small Business Saturday
Marketing

Shoppers Spend $5.5 Billion on Small Business Saturday

Small-business owners say Black Friday and Cyber Monday did little for their bottom line, but Thanksgiving weekend sales still came in slightly better than expected.
Cheryl Winokur Munk
How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age
Technology

How Reading Rainbow's LeVar Burton Is Bringing Storytelling into the Digital Age

The actor discusses his transition into entrepreneurship and offers some key tips for young treps.
Shira Lazar
Meatball's Top Picks for Your Pet
Marketing

Meatball's Top Picks for Your Pet

This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
Diana Ransom
10 Mistakes Your Business Might Be Making on LinkedIn
Marketing

10 Mistakes Your Business Might Be Making on LinkedIn

You'll want to steer clear of these no-nos on the professional networking site.
Alyson Shontell
Gary Vaynerchuk on Social Media's Multiplier Effect
Marketing

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
Laura Lorber
An 8-Step Guide to Managing Negative PR
Marketing

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert
Marketing

How Gary Vaynerchuk Went from 'America's Wine Guy' to Business Expert

The serial entrepreneur and business author talks about his struggle to recast his personal brand.
Laura Lorber
How to Get People to Listen to You on Social Media
Marketing

How to Get People to Listen to You on Social Media

Tips for cutting through the noise on social media to make your voice known.
A New Definition of Networking
Marketing

A New Definition of Networking

It's time for a fresh look at the way we form and develop business relationships.
Ivan Misner
3 Ways to Land Media Attention Without a News Pitch
Marketing

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Dave Clarke
3 Tips for Turning Your Classmates Into Beta Testers
Entrepreneurs

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
David Donner Chait
Innovative Ideas in Product Packaging
Marketing

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
Michael Sebastian
10 Ways to Say 'Thank You'
Growth Strategies

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
Kara Ohngren Prior
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.