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Marketing

Marketing

Facebook Video Ads Coming to a Screen Near You

Facebook will start testing its video advertising this week with commercials for the film 'Divergent.' The videos will appear in feeds and play automatically with the option to click for sound.
Marketing

Toys 'R' Us Will Stay Open 87 Straight Hours Before Christmas

Procrastinators, rejoice: Toys 'R' Us is keeping stores open all-day and all-night for last-minute shoppers the four days leading up to Christmas.
Marketing

Apple's iPhone 5s, Royal Baby and Nelson Mandela Make Google's Top Searched-For Terms of 2013

A look at what people worldwide were searching for most online this year.
Marketing

Make Your Voice and Look an Active Part of Your Brand

How you sound and dress influence how people perceive you, so be thoughtful and consistent.
Marketing

Content Strategy: 4 Questions You Need to Ask

You don't need to hire a content strategist to develop a solid gameplan for building your company's message.
Marketing

15 Psychological Triggers to Convert Leads Into Customers

Here's how you can get more customers who can't wait to buy your products and services.
Social Media

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Technology

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
Marketing

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Growth Strategies

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Growth Strategies

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing...