Marketing

How to Build Your Business to Attract Buyers
Starting a Business

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinkingfrom the very beginning.
3 Tips for Optimizing Video for Search
Marketing

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
Danny Sullivan
4 Surprising Ways to Use Google+ for Business
Entrepreneurs

4 Surprising Ways to Use Google+ for Business

A look at little-known business features that can help you work more efficiently.
Kim Lachance Shandrow
Google Hangout With Jason Falls on Tapping the Power of Social Media for Business
Marketing

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Jason Fell
Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business
Technology

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Cynthia Boris
Seven Secrets to Cold Calling Success
Marketing

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
Jane Porter
How to Get Your Money's Worth From Social Media Campaigns
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Jason Falls
3 Steps to an Online Marketing Makeover
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.
Hiten Samtani
Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers
Marketing

Think the Flintstones, EQ and Other Tips from Gary Vaynerchuk About Connecting With Customers

In this chat interview, we asked entrepreneur Gary Vaynerchuk your questions about winning over customers on social media.
Laura Lorber
3 Lessons About Pricing From A&E's Storage Wars
Growth Strategies

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Jennifer Goforth Gregory
How to Pick the Perfect Business Gift
Marketing

How to Pick the Perfect Business Gift

Just in time for the holiday season, the Esquire guy wraps up some advice on the art of giving.
Ross McCammon
Is Social Media Dead? The New Marketing Mix
Marketing

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
Jason HeadsetsDotCom
How to Never Miss a Chance to Hype Your Startup
Entrepreneurs

How to Never Miss a Chance to Hype Your Startup

Student entrepreneur Brian Ballan shares his tips for promoting your brand whenever possible -- without being annoying.
Brian Ballan
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.