Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing
Marketing

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
Susan Gunelius
3 Ways to Use Facebook Groups to Attract and Keep Customers
Marketing

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
Amy Porterfield
What Google's New Stance on Copyright Infringement Means to Your Business
Technology

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.
Mikal E. Belicove
3 Ways to Outfox the Apps Craze
Marketing

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
Neil Parmar
The State of SEO and What Entrepreneurs Need to Know
Marketing

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
Jason Fell
Entrepreneurs

Live Chat with Social-Media Maven Jason Sadler

Check out our recent live chat with IWearYourShirt.com's Jason Sadler and Adina Grigore of Sprout Skincare.
Diana Ransom
How Gamification Can Reduce the Need for Discounts
Marketing

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
5 Ways to Transform Facebook Page Apps into Free Advertisements
Marketing

5 Ways to Transform Facebook Page Apps into Free Advertisements

Learn how to use Facebook's redesign to get your customer's attention.
How to Humanize Your Brand and Build Social-Media Buzz
Entrepreneurs

How to Humanize Your Brand and Build Social-Media Buzz

When it comes to starting up, one of the biggest drivers you'll have in finding customers is your current customers. Here's how to keep them happy -- and chatty.
Dave Clarke
Why You Can Raise Prices Now
Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
Yanik Silver
How Customer Data Can Help Build Better Marketing Campaigns
Marketing

How Customer Data Can Help Build Better Marketing Campaigns

Online service Windsor Circle uses customer purchase histories to help small businesses improve their email marketing.
Gwen Moran
What You Can Learn About Branding From 'Project Runway'
Marketing

What You Can Learn About Branding From 'Project Runway'

Putting a unique spin on your business can help you stand out from the crowd.
Carol Tice
Why Everyone Should Talk About Politics While Networking
Marketing

Why Everyone Should Talk About Politics While Networking

But if you want to keep your business going, keep your mouth shut.
Ivan Misner
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.