Marketing

Social Media Marketing

Did Google Kill Social-Media Marketing?

The search giant may have announced that it's not going to be investing any further in social software platform Wildfire, but that doesn't mean all is lost.
Social Media

Want to Avoid People? There's An App for That.

Cloak, which lets you locate your friends, enemies or frenemies, is the latest app making a splash.
Pinterest

Pinterest Ads Are Coming and They're Going to Be Expensive

The popular visual discovery tool is asking for a hefty commitment of $1 million to $2 million from advertisers.
Marketing

The Underrated Marketing Machine Entrepreneurs Should Be Using

Think Facebook is your only option for spreading brand awareness? Think again.
Twitter

So, You Got Yourself a Twitter Handle. Now What?

It's a no brainer: You have a business and you've created an account for it on Twitter. But what if you don't know a tweet from a snap?
Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

Is your logo red and intense? Yellow and joyful? Black and mysterious? Check out this infographic for more on what the color of your logo conveys to your customers.
Communication Strategies

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
Social Media Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Advertising

E*Trade Ditches Its Famous Talking Baby

After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
PR

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Web Design

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Social Media

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.
Branding

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
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