Marketing

5 Tips for Hiring an All-Star Marketing Team
Inspiring Your Team

5 Tips for Hiring an All-Star Marketing Team

Consider these tips for hiring the team who can take your marketing to the next level.
Joanna Lord
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
Marketing

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
Kara Ohngren Prior
4 Tips for Using Facebook's Redesigned News Feed
Marketing

4 Tips for Using Facebook's Redesigned News Feed

The new design focuses on larger images and emphasizing content from friends and brands people like.
Rick Mulready
Networking Strategies for People Who Hate Networking
Marketing

Networking Strategies for People Who Hate Networking

Three quick tips to make real connections in business -- and take the nervousness out of networking.
Colleen DeBaise
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media
Technology

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
Kevin Allen
The Marketer's Guide to Instagram
Marketing

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
AJ Kumar
Promoting Your Site's Best Content Through Link Building
Marketing

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
How to Design a Business Card That Gets Noticed
Starting a Business

How to Design a Business Card That Gets Noticed

If you don't have the money to hire a professional designer, here are several tips to help you create your eye-catching business cards.
Entrepreneur Staff
What You Can Learn From Justin Bieber About Marketing on Twitter
Marketing

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Kim Lachance Shandrow
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Take It From The Pros

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Kevin Allen
The Rise and Fall of Groupon's Andrew Mason
Marketing

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Brian Patrick Eha
Using Twitter's Promoted Services
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Ted Prodromou
Groupon Founder Andrew Mason Out as CEO
Leadership

Groupon Founder Andrew Mason Out as CEO

The embattled founder's memo to staff details why he was dismissed.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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