Marketing

PR

7 Tips for Writing a Killer Press Release

A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
Twitter

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Web Design

Put the Right Foot Forward When You Step Online

Do a little research before you hire someone to design a website for your new business. Be selective with social media.
Starbucks

Mega Brands Collide: Soon, You Can Order 'Oprah Chai Tea' at Starbucks

In Oprah's first ever alignment with another brand, Oprah Chai will play a key role in Starbucks' budding tea business.
Social Media

Alibaba Wages $215 Million to Dance With Messaging App Tango

On the heels of WhatsApp's $19 billion acquisition by Facebook, the Chinese web titan dominated the latest round of fundraising for rival messaging platform Tango.
Branding

How This Startup's Focus on Personal Touch Helped It Thrive

Online personal style service Stitch Fix builds loyalty by really knowing its customers.
Content Marketing

Good Content Marketing Starts With Knowing Your Customers

Small businesses should get to know their clientele when crafting their strategy.
Pay-Per-Click

9 Mistakes Killing the Success of Your Pay-Per-Click Advertising

Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
Personal Branding

How to Say 'I'm the Best' Without Actually Saying It

If you're not promoting yourself, you may be losing out on opportunities.
Ask Entrepreneur

Using the Right Lingo to Talk to Designers About Your Brand

When beginning the process of designing a logo or other branding element, it is important you are on the same page as designers. Here is how to talk their talk.
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Social Media Marketing

5 Ways to Harness Hashtags to Drive Business Value

Give social media a second life that's tied in to your company's marketing message or campaign.
Social Media Marketing

Why You Should Be on Google+

Small businesses can gain from tapping the social media platform of the search engine giant.
Online Advertising

The 6 Types of Online Buyers

Find out what types of buyers are shopping online so you can learn to attract new business.
Branding

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
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