Marketing

5 Tips for Talking About Politics on Social Media
Marketing

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Scott Levy
Luckyrice Taps Into a Ready Market
Marketing

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
Jenna Schnuer
Yelp to Business Owners: Don't Try to Game Our System
Marketing

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Jason Fell
3 Steps to Protecting Your Website's Search Rankings
Marketing

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
AJ Kumar
Packing for a Business Trip? Some Must-Remember Items
Growth Strategies

Packing for a Business Trip? Some Must-Remember Items

What business travelers should be packing when heading out of town.
Ivan Misner
Want to Expand Your Reach Globally? Take a Cue From Caesar
Entrepreneurs

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Rebekah Iliff
Got a Bad Yelp Review? Here's What to Do
Marketing

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
Jason Fell
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Amy Porterfield
5 Tips for Publishing Your Own Book
Make More Happen

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
Alina Dizik
7 Tips For Building a 'Power Network' on LinkedIn
Marketing

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
Lewis Howes
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Marketing

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Kara Ohngren Prior
The Art and Science of B.S.
Marketing

The Art and Science of B.S.

The Esquire Guy looks at the right and wrong ways to talk about things you don't fully understand.
Ross McCammon
Bing vs. Google: Which Search Engine is Best?
Marketing

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
AJ Kumar
How a Dollar Shave Club's Ad Went Viral
Marketing

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
John Patrick Pullen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.