Marketing

How to Think Like Your Customer
Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Ann Handley
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)
Marketing

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
Brian Honigman
Twitter Ads Now Available to All U.S.-Based Small Businesses
Marketing

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
Jason Fell
3 Steps to Close the Deal
Marketing

3 Steps to Close the Deal

You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done.
Colleen DeBaise
The Secrets of 7 Successful Brands
Take It From The Pros

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
Paula Andruss
5 Big Brand's Mistakes Solved
Take It From The Pros

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
Lambeth Hochwald
How to Turn Customers Into Brand Ambassadors
Take It From The Pros

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Christopher Hann
How to Maximize Every Sales Opportunity
Marketing

How to Maximize Every Sales Opportunity

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
Grant Cardone
How to Get the Most From Your PR Firm
Marketing

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
In Mobile Push, Facebook Buys Parse to Court App Developers
Marketing

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Brian Patrick Eha
Keeping Your Customers Satisfied -- It's All in the Details
Marketing

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
20 Brilliant Brand Logos
Take It From The Pros

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Matthew Toren
Why You Should Care About Design
Take It From The Pros

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
Stephanie Vozza
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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