Marketing

How to Make Your Social Networking Efforts More Productive
Marketing

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
Erika Napoletano
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Technology

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
5 Things You Need to Know When Hiring an SEO Consultant
Marketing

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
AJ Kumar
3 Social Media Lessons from the Olympics
Marketing

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Jason Fell
6 Tech Solutions for Managing Sales Leads
Marketing

6 Tech Solutions for Managing Sales Leads

These tools can both generate and organize leads so you can turn prospects into profits.
Jonathan Blum
Is Your Website Ready for Facebook Advertising?
Marketing

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
Perry Marshall and Thomas Meloche
No Money for Ads? How to Win Customers
Starting a Business

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
Colleen DeBaise
A Quick Guide to Using Tumblr for Business
Marketing

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Amy Gahran
4 Must-Have Elements in a Successful Media Pitch
Marketing

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Dave Clarke
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Mikal E. Belicove
3 Tips for Improving SEO
Marketing

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
Danny Sullivan
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
Jason HeadsetsDotCom
5 SEO Metrics You Don't Need to Obsess Over
Technology

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
AJ Kumar
5 Ways Store Colors Can Influence Shoppers
Marketing

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Jane Porter
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.