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Marketing

Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
Marketing

Will Katie Couric Provide More Firepower in Yahoo's Fight for Ad Dollars?

The internet media company is investing in journalists even as its core ad revenues continue to erode.
Marketing

Office Etiquette: The Rules of Saying Thank You

A look at when it's appropriate to send a thank-you note and other ways of showing appreciation to your clients, business partners and employees.
Technology

6 Tools Your Business Should Invest in for 2014

Software and platforms make it cheap and easy for your business to address everything from marketing, to brand management to human resources.
Marketing

How to Create a Successful Local SEO Strategy

Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.
Marketing

7 Ways to Get Bloggers Buzzing About Your Brand

Businesses big and small can do a lot to get bloggers on their side. Here are seven steps to strengthen your brand's local presence.
Franchises

For McRib Fans, Search for the Sandwich Is Worth the Effort

With McDonald's no longer offering the McRib nationally, loyal fans flock to franchises offering the polarizing sandwich.
Analytics

Why Spending on Big Data Isn't a Waste (Infographic)

Companies that harness big data for their marketing efforts show increases in both productivity and profit.
Marketing

Pinterest Introduces 'Place Pins' to Showcase What Your Business Location Has to Offer

The new feature links high quality photography to maps, making it easier to visit and share in real life.
Technology

Microsoft Sells Google-Bashing Mugs, T-Shirts on its Website

Microsoft has taken its year-long campaign against Google to the next level, selling "Scroogled"-branded merchandise on its website.
Growth Strategies

Startups Eschew the Made in America Label

For a variety of reasons, some U.S.-based startups are choosing to source their companies' products overseas. Doing so, however, comes at a price. Here's how three young founders are making it work.
Marketing

Expand Your YouTube Following Through Twitter and Facebook

Growing your YouTube audience isn't as hard as you think -- here's how you can generate video views and increase viewer loyalty with help from other social media channels.
Marketing

Business Owners: Want to Offer a Black Friday Deal? Here's How.

Small-business retailers may not be able to match the Black Friday extravaganzas offered by the big-box stores, but there are certain things they can do to compete.