Marketing

How to Attract the Clients You Want
Marketing

How to Attract the Clients You Want

Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices.
Diana Ransom
Smart Ways to Market a Service Business
Marketing

Smart Ways to Market a Service Business

How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
Diana Ransom
LinkedIn Gives Company Pages a Facelift
Marketing

LinkedIn Gives Company Pages a Facelift

The redesign goes live across two million business pages on the networking site.
Jason Fell
3 Steps to Generating Buzz with a YouTube Contest
Marketing

3 Steps to Generating Buzz with a YouTube Contest

Video can provide a powerful marketing boost for your business on social networks.
James Wedmore
Can't Spare the Time to Network? Can You Afford Not To?
Marketing

Can't Spare the Time to Network? Can You Afford Not To?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
Ivan Misner
Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online
Technology

Sheryl Sandberg's Pitch: Facebook Is the Future of Selling Online

Companies large and small can benefit from 'real, authentic' interactions on the world's largest social network.
Jason Fell
3 App Options for Converting Facebook Fans Into Customers
Technology

3 App Options for Converting Facebook Fans Into Customers

No time to convert leads over the world's largest social network? Consider investing in fan apps that can do it for you.
Kim Lachance Shandrow
5 Tips for Getting Started With Mobile Advertising
Marketing

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Amy Gahran
Sean Parker: Running a Startup Is 'Like Eating Glass'
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
Alyson Shontell
5 Fundamentals of a Social-Media Action Plan
Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Tim Berry
Show Customers Why They Should Trust You
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
The Basics of Using Keywords for Better SEO
Marketing

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Ameen Khwaja
How to Create an E-Mail Marketing Campaign That People Will Notice
Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Ann Handley
Using SEO to Get Inside Your Customer's Head
Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.