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Marketing

Marketing

Benefit Corporations: Doing Good (and Potentially) Boosting Profits

This new class of corporation can help hold your company accountable to its social and environmental goals. Find out how it might also help you increase sales.
Marketing

An Online Marketplace Brings Made-to-Order Goods to the Internet

On CustomMade.com, buyers post a photo or a description of what they want and craftspeople bid on the project.
Marketing

Branding Firm Wows With Fresh Package Designs

The Los Angeles branding firm Ferroconcrete designed a clean but bold reusable pouch for Kusin & Kusin's odor eliminating pet wipes.
Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
Marketing

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Marketing

When Is It Appropriate to Ask for a Favor?

Building deep referral relationships is almost completely dependent upon the social capital you have built with someone.
Growth Strategies

5 Ways to Keep Customers Knocking on Your Door For More

Two investment bankers turned jewelry retailers offer five lessons on how to build customer loyalty for your retail business.
Growth Strategies

9 Ways to Beat the Competition By Selling Less

Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to stand out from your competition by being less of a salesperson.
Marketing

Twitter Pulls Plug On Allowing Users to Direct Message Anyone

Last month, Twitter changed its direct-messaging options. It has now decided it wasn't such a good idea and is reverting back to its old ways.
Marketing

5 Must-Know Public Speaking Tips for Introverts

Your fear of public speaking can hold you back. Try these tips to make it less intimidating.
Marketing

In Defense of the Selfie

The picture everyone loves to hate (and take) has earned philological status. Let's celebrate the selfie.
Marketing

3 Ways You Might Be Screwing Up Your LinkedIn Profile and How to Avoid Them

Skip these first-impression shattering no-no's and craft a kickass LinkedIn profile instead.
Social Media

Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Increasingly, brands are marketing themselves via short-form social media.
Marketing

In Weak Shopping Environment, Cyber Monday Is Where It's At

Overall spending from Thanksgiving through Cyber Monday is expected to be relatively flat, but online shopping is expected to buck the trend.