Marketing

Starting a Business

Social Media Platform Allows Users to Crowdsource Relationship Advice

Can't just let it be? WotWentWrong.com offers assistance for the dumped.
Technology

Amid Mobile Effort, LinkedIn Falls Short

Read about LinkedIn's disappointing second-quarter forecast, Google's plans for your app activity data, Warren Buffett's new online presence, and more social-media news.
Marketing

What to Do When Customers Trash Your Brand Online: Advice for Experts and Rookies

If you're asking customers for feedback online, be prepared for the worst. Having a strategy about customer comments online is key in safeguarding your reputation.
Marketing

How to Create Share-Worthy Content That's Optimized for Search

Four tips for driving more traffic to your website and raising your profile online.
Marketing

3 Secrets of YouTube Marketing

Shira Lazar, host of What's Trending, gives advice on how to use the video-sharing website for your business.
Marketing

How to Get Started on Pinterest: 8 Boards Worth Creating

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.
Marketing

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
Marketing

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

A look at the different patterns in the purchasing behavior of men.
Marketing

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
Marketing

3 Steps to Close the Deal

You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done.
Take It From The Pros

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites...
Take It From The Pros

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
Take It From The Pros

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Marketing

How to Maximize Every Sales Opportunity

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
Marketing

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
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