Marketing

Facebook's Marketing Tools You Might Not Know About
Marketing

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Jason Fell
Gordon Ramsay's Lessons for Motivating a Sales Team
Marketing

Gordon Ramsay's Lessons for Motivating a Sales Team

The celebrity chef knows how to rev up his staff to perform at their best. Here are seven lessons from the season premiere of Fox's 'MasterChef.'
Carol Tice
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Mikal E. Belicove
Telling Your Story: 5 Rules for 'Content Marketing'
Marketing

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
AJ Kumar
Making Mobile Marketing Work for Your Business
Marketing

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
Jeff Hasen
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Mikal E. Belicove
15 Rules for Talking Business Over Drinks
Entrepreneurs

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
Ross McCammon
A Small Talk Survival Guide for the Schmooze-Averse
Marketing

A Small Talk Survival Guide for the Schmooze-Averse

Nice weather we're having, isn't it? The Esquire guy offers tips for making small talk.
Ross McCammon
How to Make Facebook Ads Work for You
Marketing

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Amy Porterfield
A New Tool for Adding Facebook Features to Your Website
Technology

A New Tool for Adding Facebook Features to Your Website

Four reasons you might consider trying the new Facebook plug-in for Wordpress.
5 Steps to Creating a Social Media Policy
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Mikal E. Belicove
This Tea Company Steeps Its Business in Social Media
Marketing

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Ann Handley
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.