Marketing

How Google+ Can Improve Your SEO
Marketing

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Danny Sullivan
How to Stump: Storytelling Tips from the Campaign Trail
Marketing

How to Stump: Storytelling Tips from the Campaign Trail

Entrepreneurs can learn a lot from Ann Romney, Bill Clinton, Michelle Obama and even Clint Eastwood about what to do (or not do) when standing in the spotlight.
Sarah Max
Big Companies Are Adapting to Social Media Marketing
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Mikal E. Belicove
Mobile Advertising Platform Delivers Real Leads
Marketing

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Jason Ankeny
Starting a LinkedIn Group to Grow Your Network
Make More Happen

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Ted Prodromou
Don't Forget 'Positioning' in Your Marketing
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Ilise Benun
3 Post-Penguin SEO Tips for Backlink Cleanup
Marketing

3 Post-Penguin SEO Tips for Backlink Cleanup

Avoid search engine penalties by following these simple tips.
AJ Kumar
5 Ways to Use Your Network to Grow Your Business
Marketing

5 Ways to Use Your Network to Grow Your Business

Learn the right way to tap your business network to gain more information and knowledge.
Ivan Misner
5 Underutilized LinkedIn Marketing Tools
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Lewis Howes
Common Google AdWords Mistakes and How to Avoid Them
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Perry Marshall
Publish a Book and Prosper as a Small-Business Owner
Marketing

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
Creating Your Company's LinkedIn Profile
Make More Happen

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
Ted Prodromou
Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'
Starting a Business

5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

What the reality show about toy collecting can teach you about turning your passion into a profitable business.
Carol Tice
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.