Marketing

What to Say on Twitter
Marketing

What to Say on Twitter

Ideas that will help you create Tweets that your followers will want to read.
Ted Prodromou
3 Ways to Spark Celebrity Buzz Around Your Product
Take It From The Pros

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Gina Roberts-Grey
The Secret to a Strong Branding Message? Focus.
Take It From The Pros

The Secret to a Strong Branding Message? Focus.

Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable.
Adam Kleinberg
How a Small Distillery is Rethinking Manufacturing
Take It From The Pros

How a Small Distillery is Rethinking Manufacturing

Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process.
Jennifer Wang
The Pros and Cons of Using Klout and Kred for Hiring
Inspiring Your Team

The Pros and Cons of Using Klout and Kred for Hiring

We examine two of the most popular tools for measuring online influence for business.
Cynthia Boris
4 Things You Need to be Doing on Social Media -- Now
Social Media

4 Things You Need to be Doing on Social Media -- Now

Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook.
Scott Levy
Last-Minute March Madness Marketing Tips
Marketing

Last-Minute March Madness Marketing Tips

Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late.
Jim Joseph
5 Easy Ways to Optimize Social Media Marketing for Mobile
Marketing

5 Easy Ways to Optimize Social Media Marketing for Mobile

Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers.
Kevin Allen
How to Do an SEO Audit of Your Website
Marketing

How to Do an SEO Audit of Your Website

Follow these five steps to make sure your site is as optimized for search as it should be.
AJ Kumar
10 Questions to Ask When Creating Your Company's YouTube Channel
Marketing

10 Questions to Ask When Creating Your Company's YouTube Channel

How to develop a plan for posting to YouTube that fits your business strategy.
Kim Lachance Shandrow
College Entrepreneurs Create Software to Help Businesses Thrive
Marketing

College Entrepreneurs Create Software to Help Businesses Thrive

How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages.
Jodi Helmer
Zynga Continues to Cut Ties With Facebook
Social Media

Zynga Continues to Cut Ties With Facebook

Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news.
Brian Patrick Eha
10 Tips for Using Twitter Like a Pro
Marketing

10 Tips for Using Twitter Like a Pro

In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network.
Jason Fell
Using Twitter for Sales and Marketing
Marketing

Using Twitter for Sales and Marketing

Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same.
Ted Prodromou
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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