Marketing

To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Lambeth Hochwald
The 10 Commandments of Using Pinterest for Business (Infographic)
Marketing

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
Donna Moritz
To Develop Your Network, Target Your Market
Marketing

To Develop Your Network, Target Your Market

Successful networking doesn’t mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.
Ivan Misner
How to Create a Search-Friendly Website
Technology

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
AJ Kumar
New Facebook Features Help Businesses Better Manage Their Pages
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Mikal E. Belicove
How the New Google+ Local Tab Could Influence Local SEO
Marketing

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
AJ Kumar
Where Social Media Fits in the Marketing Mix
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Mikal E. Belicove
5 Mobile Marketing Questions Every Business Owner Needs Answered
Marketing

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Jason Falls
How to Brainstorm a Great Business Name
Starting a Business

How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
Marketing

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Carol Tice
The 7 Deadly Sins of SEO
Marketing

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Google+ Adds New Local Listings Tab for Businesses
Marketing

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
Jason Fell
5 Ways to Master Social Media Multitasking
Technology

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Jonathan Blum
New CEO Success Buzzword: 'Openness'
Growth Strategies

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.