Marketing

How a Facebook Search Engine Could Change the Way People Find Your Business
Marketing

How a Facebook Search Engine Could Change the Way People Find Your Business

Three things to consider about your Facebook presence in advance of the company's future search tool.
AJ Kumar
A Quick Guide to Making Your Brand's Story More Compelling
Marketing

A Quick Guide to Making Your Brand's Story More Compelling

Companies should tell the 'why' and highlight their stories in engaging ways.
Joanna Lord
How to Get Your Employees and Customers to Market for You
Marketing

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
Dan S. Kennedy and Jeff Slutsky
3 Things You Need to Know About LinkedIn's Company Pages
Marketing

3 Things You Need to Know About LinkedIn's Company Pages

The redesign of the professional networking site gives you more marketing opportunities.
Ted Prodromou
How to Convert Facebook Fans Into Paying Customers
Marketing

How to Convert Facebook Fans Into Paying Customers

Nurture your fans on Facebook and market to them through email.
Amy Porterfield
How Chobani Yogurt Used Social Media to Boost Sales
Marketing

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
What You Can Learn from Celebrities About Social Media
Marketing

What You Can Learn from Celebrities About Social Media

When it comes to engaging with your followers, sometimes it helps to think like you're famous.
Scott Levy
Mark Zuckerberg on Facebook's Triumphs and Tribulations
Starting a Business

Mark Zuckerberg on Facebook's Triumphs and Tribulations

Three lessons from the successes and missteps of the world's largest social network.
Jason Fell
How Google+ Can Improve Your SEO
Marketing

How Google+ Can Improve Your SEO

Search Engine Land editor Danny Sullivan on why having an account on the social network can improve your search results.
Danny Sullivan
How to Stump: Storytelling Tips from the Campaign Trail
Marketing

How to Stump: Storytelling Tips from the Campaign Trail

Entrepreneurs can learn a lot from Ann Romney, Bill Clinton, Michelle Obama and even Clint Eastwood about what to do (or not do) when standing in the spotlight.
Sarah Max
Big Companies Are Adapting to Social Media Marketing
Marketing

Big Companies Are Adapting to Social Media Marketing

New reports show that more large companies are using social media to promote their brands.
Mikal E. Belicove
Mobile Advertising Platform Delivers Real Leads
Marketing

Mobile Advertising Platform Delivers Real Leads

AdLeads lets companies launch geo-tagged campaigns that sidestep the cost-per-click model, in favor of sign-ups.
Jason Ankeny
Starting a LinkedIn Group to Grow Your Network
Marketing

Starting a LinkedIn Group to Grow Your Network

How to create a focused, topic-driven community and better connect to clients and customers.
Ted Prodromou
Don't Forget 'Positioning' in Your Marketing
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Ilise Benun
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.