Marketing

How Ads on Your Site Can Affect SEO
Marketing

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
Danny Sullivan
Why Facebook Is Killing Silicon Valley (Opinion)
Marketing

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
Steve Blank
SEO vs. PPC: Knowing Which Is Right for Your Website
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
AJ Kumar
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
Technology

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
Jonathan Blum
Forget Reality TV.  Business Owners Benefit from Local Contests
Marketing

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
Carol Tice
3 Ways to Stop Losing Traffic from Google's Penguin Update
Marketing

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
AJ Kumar
Finding the Best Time to Post to Social Networks
Marketing

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
Jason Fell
How Retail Businesses Can Use Gamification to Engage with Customers
Marketing

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
How to Create a Social Media Content Strategy
Marketing

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Mikal E. Belicove
Three Steps to More Word-of-Mouth -- and More Business
Marketing

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Gail Goodman
How to Get Your Content Shared More on Pinterest
Marketing

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
AJ Kumar
The Imagination: A Sustainable Resource for Online Lead Generation
Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
Ann Handley
How Not to Be a Spammer When Marketing Your Business
Marketing

How Not to Be a Spammer When Marketing Your Business

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Riva Richmond
Reality Show Win Sweetens Outlook for California Cupcake Business
Starting a Business

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
Dinah Wisenberg Brin
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.