Marketing

Marketing

This Is How Small Businesses Are Using Social Media

A new study conducted by LinkedIn with the market research firm TNS reveals that social media has increasingly become the vital axis upon which small and medium-sized businesses turn.
Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Marketing

How This Company Is Looking to Rebrand a Whole City

Arch Grants is looking to help St. Louis make its mark on the startup map with its grant program.
Marketing

Why Barbie Posed for Sports Illustrated

As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
Marketing

Your Customers Aren't Looking for a Fling (Infographic)

Three-quarters of adults say they look for long-term commitment from the brands in their life. But they aren't easily won over. As an entrepreneur, you are going to have to work for it.
Marketing

How to Get Customers to Trust Your Ecommerce Business (Infographic)

Although many people appreciate the convenience and speed of online shopping, they may hesitate to buy from an unfamiliar company.
Ask Entrepreneur

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
Marketing

The Pitfalls of Personal Branding

Here are five tips to ensure your virtual persona doesn't do serious damage to your real reputation.
Social Media

Brand Visibility: Techniques and Tactics

Your brand becomes visible by being shared, read, and seen on social media. These tips will help you keep it consistent and get it seen.
Marketing

Bring Traffic to Your Site With These 4 Blogging Alternatives

Is writing not your shtick? Here are four options for producing SEO-friendly content that requires minimum writing skills.
Marketing

CVS' Lesson: Let Your Brand Be Your Guide

The pharmacy's decision to pull tobacco products offers an example to follow.
Marketing

How to Choose and Purchase a Domain Name

Follow these tips for selecting and buying a URL for your website that will help you attract site visitors.
Marketing

Target to Collaborate With Top Pinterest Users on Party Collections

The retailer is working with three top 'Pinners' to design party-themed capsule collections that will be sold in stores and online.
Marketing

5 Attributes to Look for in High-Performing Employees

Finding impactful staff members takes a lot of hard work. Here are the attributes one company screens for in their candidates.
Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
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