Marketing

5 Ways to Use Your Network to Grow Your Business
Marketing

5 Ways to Use Your Network to Grow Your Business

Learn the right way to tap your business network to gain more information and knowledge.
Ivan Misner
5 Underutilized LinkedIn Marketing Tools
Marketing

5 Underutilized LinkedIn Marketing Tools

LinkedIn's Marketing Solutions team offers tips on how to get the most out of the site's tools.
Lewis Howes
Common Google AdWords Mistakes and How to Avoid Them
Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Perry Marshall
Publish a Book and Prosper as a Small-Business Owner
Marketing

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
Creating Your Company's LinkedIn Profile
Marketing

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
Ted Prodromou
Apple vs. Google Maps Battle Revs Up Local Search Options
Marketing

Apple vs. Google Maps Battle Revs Up Local Search Options

Maps are now a battleground for tech giants. Here are three things you need to know to get the most from marketing on mobile maps.
5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'
Starting a Business

5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

What the reality show about toy collecting can teach you about turning your passion into a profitable business.
Carol Tice
5 Ways to Position Your Brand for Pinterest
Marketing

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
5 Ways to Land Press for Your Startup From Your Dorm Room
Entrepreneurs

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
Matthew Fishman
What Is Vooza and Why Should You Care?
Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
Jason HeadsetsDotCom
3 Ways to Generate Better Leads on Facebook
Marketing

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
Amy Porterfield
The 3 Most Important Online Marketing Metrics to Monitor
Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
AJ Kumar
8 Ways to Make Your Business Cards Stand Out
Marketing

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
Ann Handley
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.