Marketing

Facebook's Graph Search Holds Promise for Social Marketing
Marketing

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Rick Mulready
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
5 Lessons in Local Mobile Advertising from Big Brands
Marketing

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Kathleen Davis
3 Alternatives to Using Google Adwords
Marketing

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
Kim Lachance Shandrow
LinkedIn SEO: How to Increase the Visibility of Your Business Profile
Marketing

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
AJ Kumar
How Much Did That New Customer Cost You?
Finance

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
Lon Safko
5 Ways to Land Celebrity Clients
Marketing

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Stephanie Vozza
Wining and Dining to Grow Your Business and Brand
Take It From The Pros

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Eddie Osterland
Everything You Ever Wanted to Know About Infographics
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Ann Handley
How Location-Based Social Networks Are Changing the Game for Businesses
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Brian Honigman
Getting Your Name Out There as a Startup
Marketing

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Colleen DeBaise
The Best Days to Post to Facebook, Based on Industry (Infographic)
Marketing

The Best Days to Post to Facebook, Based on Industry (Infographic)

A new report looks at 15 business fields to determine the best day of the week to share content on Facebook for engagement.
Michael Sebastian
Not Top Dog? 4 Ways to Project a Bigger Brand
Take It From The Pros

Not Top Dog? 4 Ways to Project a Bigger Brand

Tech expert Prerna Gupta shares her tips on how to compete with bigger competitors.
Prerna Gupta
Predictions: What Business Owners Should Expect From Google and SEO in 2013
Marketing

Predictions: What Business Owners Should Expect From Google and SEO in 2013

From new algorithm changes to securing the right kinds of backlinks, some insight on the year ahead.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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