Marketing

Don't Make These 3 Technology Mistakes
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
Competition

Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price

Cutting prices to stay in business is fatal but giving a good customer a break is just smart marketing.
William Bauer
A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season
Online Marketing

A 6-Step Checklist to Get Your Online Business Ready for the Holiday Season

Waiting too long puts you at a severe disadvantage -- you need to be ready to capitalize on the increased traffic and the mindset of consumers during this period.
Jonathan Long
4 Ways to Tune Up Your Brand's Intellectual Expression
Branding

4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
Karen Tiber Leland
These Founders Aren't Selling Furniture, They're Telling a Story
Innovators

These Founders Aren't Selling Furniture, They're Telling a Story

A powerful story keeps this furniture company distinct and memorable.
3 Secrets to Closing More Deals by Using Compelling Case Studies
Case Study

3 Secrets to Closing More Deals by Using Compelling Case Studies

70 percent of B2B find case studies to be a critical tool. Are you one of them?
Brian Hughes
6 Link-Building Tips for Bootstrapped Entrepreneurs
SEO

6 Link-Building Tips for Bootstrapped Entrepreneurs

Link building doesn't have to be an expensive affair.
Josh Denning
3 Deadly Sins of Facebook Advertising
Facebook

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
Try These Marketing Strategies for Your Small Business
Marketing

Try These Marketing Strategies for Your Small Business

From following up to marketing offline, Entrepreneur Network partners Chris Haddon and Jason Balin provide tips for any SBO or entrepreneur to strengthen their marketing.
7 Revenue-Killing Mistakes for Ecommerce Retailers
Ecommerce

7 Revenue-Killing Mistakes for Ecommerce Retailers

Simple integration and a user-friendly interface will help you build an unstoppable ecommerce empire and sleep better at night.
Matthew Toren
The Good, the Intentionally Bad, and the Ugly Grammar
Sales Strategies

The Good, the Intentionally Bad, and the Ugly Grammar

Discover how grammar -- even the bad kind -- can create effective sales copy intended to turn readers into customers.
Craig Simpson
Should You Handle Your SEO Internally or With an Agency?
SEO

Should You Handle Your SEO Internally or With an Agency?

The answer, ultimately, depends on how much control you need and how much cash you have.
Jayson DeMers
The 6 Musts of a Successful Holiday Marketing Campaign
Marketing

The 6 Musts of a Successful Holiday Marketing Campaign

Want to get ahead on the holiday season? Start putting a lot of thought into your upcoming campaigns.
Sujan Patel
15 Free Tools to Take Your Side-Hustle to the Next Level
Marketing

15 Free Tools to Take Your Side-Hustle to the Next Level

If you're starting a side-hustle, you're going to need the right tools up your sleeve.
Lindsay Craig
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.