Marketing

The Role of Color in Branding (Infographic)
Take It From The Pros

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived.
Rose Leadem
7 Ways To Save Time, Energy and Money on Content Marketing
Take It From The Pros

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Brandon Sobotka
4 Keys to Boosting Your Growth Rate in 2017
America's Small Business Heroes

4 Keys to Boosting Your Growth Rate in 2017

Customer acquisition is a long-term process, so get started now.
Ehsan Jahandarpour
How to Get Your Branding Noticed
Take It From The Pros

How to Get Your Branding Noticed

Your brand reflects your identity as a company. What are you doing to make yours stand out?
Thomas Smale
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Tony D’anna
5 Examples of Brands Doing Holiday Marketing Right
Holiday Marketing

5 Examples of Brands Doing Holiday Marketing Right

Let your imagination and storytelling skills run wild as you promote your brand during this merry, hopefully profitable, season.
Jayson DeMers
37 Free Online Marketing and Social Media Classes to Elevate Your Skills
Social Media

37 Free Online Marketing and Social Media Classes to Elevate Your Skills

Where can you go for the best, most useful marketing information? Check out these free resources.
Brian Peters
4 Ways to Market Your Startup On the Cheap
Marketing Strategies

4 Ways to Market Your Startup On the Cheap

Nothing spurs the imagination like bootstrapping with very little money to work with.
Kc Agu
The Smarter Way to Humanize Your Company's Use of Twitter
Twitter

The Smarter Way to Humanize Your Company's Use of Twitter

It's the people behind the logo who make the brand truly memorable.
Jacob Warwick
Top 8 Marketing Trends That Will Define 2017
Marketing Strategies

Top 8 Marketing Trends That Will Define 2017

Serious marketers use every tool in the kit, from native ads and influencer channels to visual storytelling and now-or-never expiring content.
Deep Patel
3 Ways to Turn a Startup's Bad Professional Review Around
Reputation Management

3 Ways to Turn a Startup's Bad Professional Review Around

Bad reviews often arise because a company attempts to run before it can walk. So, if this is you, don't "run" just yet.
George Chilton
How to Create a Lead Magnet That Actually Gets Leads
Email Marketing

How to Create a Lead Magnet That Actually Gets Leads

The greater the value you give customers, the more they will trust you with their email addresses.
Eric Siu
Tony Robbins's Social Media Director Shares His Marketing Tips
Take It From The Pros

Tony Robbins's Social Media Director Shares His Marketing Tips

This social media guru answers your burning marketing questions.
Mark Fidelman
5 Winning Digital Ad Strategies Every Small Business Can Afford
Online Marketing

5 Winning Digital Ad Strategies Every Small Business Can Afford

With shrewd tactics smaller businesses can stay competitive with their largest competitors, no matter how much they are outspent.
Jessica Breslav
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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