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Marketing

Wendys

What You Can Learn From Wendy's Sassy Social Media Challenge

The company called on 16-year-old Carter Wilkerson to set a Twitter record to win a year of free chicken nuggets.
Ecommerce

4 Ways to Sell (a Lot) More on Amazon

Here's how to stock better selling products, learn what marketing and promotions are driving sales, and understand pricing behavior within your niche.
SEO

5 Tips to Improve Your Local SEO in 5 Hours

Make sure potential customers can find your business locally on Google.
Online Marketing

7 Things You Must Do to Grow a Fanatical Following Online

Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful ways. Give them that, and they'll become loyal followers.
Marketing

3 Powerful Marketing Elements Fueling the Mania for April the Giraffe

A 24/7 livestream of a pregnant giraffe offers lessons about the power of authenticity even when the subject isn't cute or endearing.
Creativity

8 Ways to Boost Your Creativity

Get your body moving or try something new before your next brainstorming session. Your daring mindset will follow you back to the office and inspire something great.
Team Work

What to Do When You're Getting Bad Press

A step-by-step gameplan for when your company is in the news for the wrong reasons
Team Work

Getting the Right Press Coverage for Your Business

If you want to make the media your friend and build a connection with reporters that will keep you and your business in a positive light, follow these eight tips.
Apps

6 Tips and Tricks to Get the Most Downloads for Your App

App store optimization is the most cost-effective method to organically increase your installs.
push notifications

6 Hacks for Writing Effective Push Notifications

Crafting push notifications that users actually want to receive is a true art form.
Digital Marketing

Effective Digital Marketing Takes Both Hands

On the one hand, SEO is about understanding and exploiting search algorithms and user trends; on the other, a deep understanding of a client's business and industry is required.
Brands

3 Lessons From Pepsi's Controversial Kendall Jenner Protest Ad

If your business isn't politics, keep politics out of your business.
Influencers

3 Reasons Why You Should Engage With Micro-Influencers

Forget Selena Gomez. Instead, consider 'micro-influencers,' who tend to be friendly and eager to work with brands that align with their online communities.
Advertising

3 Questions Pepsi Should Have Asked Before Releasing Its Kendall Jenner Ad

It's good to make a social statement, but if you're going to do it, make sure you do it right.
Take It From The Pros

How to Avoid the Danger Fake News Could Pose to Your Brand

A few 'post-truth' attacks don't have to cause irreparable harm if you enact a strategy of transparency and positivity.