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Marketing

Marketing Strategies

8 Customer-Rich Platforms Your Marketing Efforts May Be Overlooking

Stop fighting your way onto Facebook, Instagram and Twitter. Ever consider Snapchat? Quora? Twitch?
Facebook

5 Content Ideas for Making Money With Facebook Live

Take advantage of the newest marketing trend to increase sales.
Influencers

Psst! Hey! Wanna Be a Star? 9 Steps to Becoming an Industry Influencer.

Becoming an influencer in your own right could be your best path. For starters, you'll get more traffic to your site.
Marketing

How to Be Everywhere in Only a Few Minutes a Day

When your target market is being overloaded by advertisements, use these techniques to break through the clutter and get noticed.
Holiday Shopping

You Should Be Planning Now for Holiday Sales -- Here's How

If you're a small business owner hoping to effectively capitalize on the lucrative fourth quarter, it's beginning to look a lot like Christmas.
Vacations

3 Easy Steps You Can Take to Make Money While You're on Vacation

Your business shouldn't fall apart when you leave the office.
Presentations

Turn Lost Presentation Leads Into Closed Sales

Tips for reaching out to the people who never registered for, showed up to or purchased something from your presentation.
Blogging

3 Reasons Why Your Blog Sucks

Successful blogging isn't rocket science.
Television

6 Rules for Acing Your First TV Appearance

Get it right the first time and you won't need luck to get invited back.
Big Data

10 Tools Helping Companies Manage Big Marketing Data

Big data has become central to developing the best marketing strategy.
Technology

Inside the Subtle Marketing Shift That Changed Roomba's Fortunes

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.
Building a Website

8 Mistakes Business Owners Make Creating Their 'About Us' Page

Be ready to tell your story to the people curious to hear it.
Podcasts

How Do You Keep Buyers and Sellers Inside Your Marketplace? (Podcast)

In the new episode of Entrepreneur's podcast "Problem Solvers," we learn from a founder who cracked this code.
Content Marketing

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.
Facebook Advertising

How to Get Real Results (and Sales!) From Facebook Ads

On our latest episode of 'Tough Love Tuesday,' advertising rockstar Amanda Bond will talk live about tricks for closing your next big sale using Facebook Ads.