Marketing

How to Use Live Chat on Your Website to Maximize Conversions
Marketing Bootcamp

How to Use Live Chat on Your Website to Maximize Conversions

Live chat is here to stay and is an amazing tool for communicating with visitors if it's done right.
6 Marketing Trends You Can't Afford to Miss Out On
Marketing Bootcamp

6 Marketing Trends You Can't Afford to Miss Out On

What are you doing about virtual reality? Facebook's expanded search functionality? Real-time content?
Sujan Patel
Learn This Man's Method for Rolling With Rejection
Marketing Bootcamp

Learn This Man's Method for Rolling With Rejection

Sajiv Patel waited three years for a deal to come through. Here's how he made it happen.
3 Ways Content Can Convert Social Media Fans Into Customers
Marketing Bootcamp

3 Ways Content Can Convert Social Media Fans Into Customers

From determining the best linking opportunities to choosing the best headlines, here is how to turn social-media users into regular visitors and customers.
Why NBA Players Might Soon Look Like Soccer Players
Marketing Bootcamp

Why NBA Players Might Soon Look Like Soccer Players

The league is considering letting marketers use players' jerseys for advertisements.
Lindsay Friedman
The Best Marketing Advice You've Never Received
Marketing Bootcamp

The Best Marketing Advice You've Never Received

Stop making a fetish of technology and start focusing on the people you need to hire to use it.
Gene Marks
Small Business Marketing Tips for 6 Industries
Marketing Bootcamp

Small Business Marketing Tips for 6 Industries

If you work in any of the following professional fields, read on to improve your marketing techniques.
Drew Hendricks
7 Steps to Get Influencers to Share Your Content
Marketing Bootcamp

7 Steps to Get Influencers to Share Your Content

Get the sharing going by posting amazing content, commenting on blogs, asking others to share and more.
Aaron Agius
How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days
Marketing Bootcamp

How My Company Got 1,025 Likes, 485 Shares and 50 Comments on Facebook In 7 Days

I started looking into the art of Facebook advertising four months ago, and the results after the initial push were fantastic.
Ken Dunn
3 Ways Co-Marketing Can Help Your Small Business Grow
Marketing Bootcamp

3 Ways Co-Marketing Can Help Your Small Business Grow

By working together on promotional efforts to promote a product, service or piece of content, all businesses involved benefit.
Should Branding Begin With the Product or the Company's Values?
Marketing Bootcamp

Should Branding Begin With the Product or the Company's Values?

Our branding expert Laura Ries says neither.
Laura Ries
The 4 Essential Elements of a Franchise Marketing Plan
Marketing Bootcamp

The 4 Essential Elements of a Franchise Marketing Plan

If you include these elements in your marketing plan, you'll be one step closer to finding interested prospects for your franchise.
Mark Siebert
5 Ways to Use the 'Trump Effect'
Marketing Bootcamp

5 Ways to Use the 'Trump Effect'

You can learn from one of American's most successful entrepreneurs how to gain massive attention and dominate your competition.
John Brubaker
PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Marketing Bootcamp

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.