Marketing

Go Beyond Google AdWords
Marketing Bootcamp

Go Beyond Google AdWords

If you've had some success with Google AdWords, these next steps will help you scale up your local advertising campaigns.
Perry Marshall
7 Steps to Be a Productive Content Marketer
Marketing Bootcamp

7 Steps to Be a Productive Content Marketer

A systematic strategy, not waiting for inspiration, is the foundation for successful content strategy.
John Rampton
3 Tips to Improve Your Instagram Strategy
Marketing Bootcamp

3 Tips to Improve Your Instagram Strategy

As Instagram comes alive, brands need more than a quick crop and wash strategy.
Andrew Caravella
Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force
Marketing Bootcamp

Apathy at the Top: Why Senior Management Has Given Up on Its Sales Force

Confused by Internet hype, confounded by fads, companies must put customers back at the center of their strategy, where their salespeople can serve them
Frank Visgatis
Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint
Marketing Bootcamp

Digital Marketing Strategy ROI for Entrepreneurs: It's a Marathon, Not a Sprint

Launching a digital marketing strategy doesn't happen overnight. Three tips to better allocate time and money to the effort.
Erik Huberman
5 Signs That You've Lost Momentum in Your Business
Marketing Bootcamp

5 Signs That You've Lost Momentum in Your Business

Examine why your business has stalled,, make the necessary changes and get back to what you love doing.
Kimanzi Constable
OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.
Marketing Bootcamp

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Marketing expert Salma Jafri explains how even the "boringest" of businesses can produce the best online content.
Entrepreneur Network
Breaking Down the Tactics and Tools the Presidential Candidates Are Using
Marketing Bootcamp

Breaking Down the Tactics and Tools the Presidential Candidates Are Using

Sure, President Obama used social media to help him win the 2008 election. But 2016 is a very, very different animal. Millennials, anyone?
Sujan Patel
3 Online Marketing Strategies to Kick-Start Stagnant Sales
Marketing Bootcamp

3 Online Marketing Strategies to Kick-Start Stagnant Sales

What irresistible exit offer do you have? And, have you considered putting an emoji in your subject line?
Jonathan Long
Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness
Marketing Bootcamp

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

The rise in on-demand services is causing significant challenges for brands.
Peter Gasca
3 Reasons Your Small Business Should Use Email Marketing
Marketing Bootcamp

3 Reasons Your Small Business Should Use Email Marketing

Even with the rise of native content and social marketing, email marketing is key for a successful small business.
The Simplest Way to Improve Your Call to Action Using A/B Testing
Marketing Bootcamp

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Zubin Mowlavi
3 Questions to Ask Before Hiring a PR Agency
Marketing Bootcamp

3 Questions to Ask Before Hiring a PR Agency

It can be tricky finding the right public relations agency for your startup. Where do you start?
Elliot Tomaeno
Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?
Marketing Bootcamp

Batman vs. Superman: Which Hero Is Getting Pulverized on Twitter?

Only one can emerge as the winner on social media.
Carolyn Sun
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.