Marketing

10 Mistakes Content Marketers Make (And How To Avoid Them)
Content Marketing

10 Mistakes Content Marketers Make (And How To Avoid Them)

Content marketing, if done correctly, can be one of the most profitable customer acquisition channels for your business.
Chirag Kulkarni
6 Ways to Build Your Email Subscriber List
Email

6 Ways to Build Your Email Subscriber List

If you'd like to expand your marketing reach, consider these 6 ways.
3 Ways to Showcase Your Product's Quality Online
Marketing Bootcamp

3 Ways to Showcase Your Product's Quality Online

There are just a few reliable techniques on a website for getting customers to "feel the quality" of your product.
David Leonhardt
How to Fix Each of the 7 Mistakes That Ruin a Good Infographic
Design

How to Fix Each of the 7 Mistakes That Ruin a Good Infographic

There's no point in making a carelessly designed infographic because it won't resonate with your audience. Make sure you aren't making these seven disastrous mistakes.
Derek Miller
3 Reasons You Should Ignore Pokémon GO
Marketing

3 Reasons You Should Ignore Pokémon GO

Resisting the urge to jump on the latest marketing trends can pay off big for your business.
Diana Mitchell
Busting 7 of the Most Common Personal Branding Myths
Branding

Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
Karen Tiber Leland
6 Strategies to Stand Out on Social Media
Social Media Marketing

6 Strategies to Stand Out on Social Media

Be creative and be tenacious in your social media marketing.
Stephen Key
All Business is Personal -- Especially in Ecommerce
Marketing Strategies

All Business is Personal -- Especially in Ecommerce

Grow your marketing with a focus on retention and value-added experiences built around your community of customers.
Nandini Rathi
How Pokémon Go Will Change Mobile Advertising
pokemon go

How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.
Janis Zech
The One Thing You Really Need to Know About Personal Branding
Entrepreneur Network

The One Thing You Really Need to Know About Personal Branding

It's not about trying to be someone else -- it's about taking your key characteristics and turning the volume up on them.
Ben Angel
10 Direct Mail Marketing Mistakes to Avoid
Marketing Strategies

10 Direct Mail Marketing Mistakes to Avoid

Before you send out your next marketing campaign be sure NOT to make these mistakes.
Craig Simpson
7 Endangered Sales' Species
Sales

7 Endangered Sales' Species

Good salespeople are few and far between. Here's seven types of salespeople you want on your team.
Stacey Alcorn
So, What's a Brand Ambassador and Why Are They Important?
brand ambassadors

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.
Derek Newton
Understand Data and You'll Understand Why CMOs Make the Best CEOs
Leadership Qualities

Understand Data and You'll Understand Why CMOs Make the Best CEOs

Research-based strategies are helping marketers drive customer engagement, boost sales and strengthen organizations through authentic leadership.
Justin Gray
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.