Marketing

Why Everyone Should Talk About Politics While Networking
Marketing

Why Everyone Should Talk About Politics While Networking

But if you want to keep your business going, keep your mouth shut.
Ivan Misner
Google Testing New Search Feature for Gmail Users
Technology

Google Testing New Search Feature for Gmail Users

The search giant aims to make finding information from your emails even easier.
Jason Fell
How to Calculate the Lifetime Value of a Customer
Marketing

How to Calculate the Lifetime Value of a Customer

Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
Brad Sugars
3 New Technologies to Make Shopping More Interactive
Marketing

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Lisa Girard
What Facebook's Page Post Targeting Means to Your Business
Marketing

What Facebook's Page Post Targeting Means to Your Business

Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't.
Mikal E. Belicove
Building a Successful Google Campaign from Scratch
Marketing

Building a Successful Google Campaign from Scratch

First identify your ideal customer, and then determine what words they’re using to search for your products and services.
How to Optimize Your Site for Organic Search
Marketing

How to Optimize Your Site for Organic Search

From keyword research to creating engaging content, Danny Sullivan offers SEO tips.
Danny Sullivan
5 Steps to Creating Effective Customer Surveys
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
AJ Kumar
What You Need to Know About Pricing
Starting a Business

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Mark Stiving
5 Ways to Take Customer Loyalty to the Next Level
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Joanna Lord
How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Why Man vs. Food Is Worth Watching
Make More Happen

Why Man vs. Food Is Worth Watching

How the Travel Channel show soared to success thanks to the host's winning personality.
Carol Tice
Big-Brand Results with Small-Business Budgets
Make More Happen

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Jim Joseph
Community and the Value of a 'Kinky' Business Idea
Starting a Business

Community and the Value of a 'Kinky' Business Idea

Do others feel your pain? Then you might just have a great business idea. A recent online kerfuffle underscores the power in harnessing the passion of a community.
Laura Lorber
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.