Marketing

The Rise and Fall of Groupon's Andrew Mason
Marketing

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Brian Patrick Eha
Using Twitter's Promoted Services
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Ted Prodromou
Groupon Founder Andrew Mason Out as CEO
Leadership

Groupon Founder Andrew Mason Out as CEO

The embattled founder's memo to staff details why he was dismissed.
Jason Fell
Three Ways to Get the Most Out of Pinterest for Branding
Marketing

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
Colleen DeBaise
How to Fix 3 Common Online Marketing Mistakes
Take It From The Pros

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Ann Handley
5 Strategies for Better 'Link Building' and Improving Your SEO
Marketing

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
AJ Kumar
10 Questions to Ask When Creating Your Company's Pinterest Page
Take It From The Pros

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
Kim Lachance Shandrow
The Future of the Subscription Economy
Starting a Business

The Future of the Subscription Economy

Last year may have given rise to a surge in startup-subscription services, but will larger competitors joining in this year spoil the mood?
Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches
Starting a Business

Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches

What you can learn from the most successful entrepreneurs when faced with these common startup challenges.
Teri Evans
Writing Detox: 5 Ways to Better Marketing Copy
Marketing

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Making Sales Presentations
Marketing

Making Sales Presentations

Not a natural-born sales person? We walk you through the steps to take to succeed at selling.
Entrepreneur Staff
LinkedIn Improves Search Features for Job Seekers, Employers
Marketing

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Brian Patrick Eha
Meeting New Clients and Contacts Through Networking
Marketing

Meeting New Clients and Contacts Through Networking

Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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