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Marketing

Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Marketing

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
Marketing

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Growth Strategies

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
Marketing

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Marketing

Heads Up Music Lovers: YouTube to Create Streaming Music Service

With free on-demand mobile streaming and its own offline mode, YouTube could put Spotify on the defensive.
Marketing

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
Marketing

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
Marketing

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Marketing

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Starting a Business

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
Marketing

3 Ways to Make Online Sales More Enticing

With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
Franchises

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonald's franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
Marketing

With Facebook's Media Referral Traffic Up 170%, Site Announces 'Stories to Share'

The social network has rolled out a feature that offers suggestions to media organizations about which articles they should post to their pages.