Marketing

5 Steps to Creating Effective Customer Surveys
Marketing

5 Steps to Creating Effective Customer Surveys

Audience research can help you create the kind of online content that your customers value and rank higher in search results.
AJ Kumar
What You Need to Know About Pricing
Starting a Business

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Mark Stiving
5 Ways to Take Customer Loyalty to the Next Level
Marketing

5 Ways to Take Customer Loyalty to the Next Level

Here's how to improve the ways you measure loyalty and make it a higher priority with employees.
Joanna Lord
How to Promote Your Business with Customized Facebook Timeline Apps
Marketing

How to Promote Your Business with Customized Facebook Timeline Apps

Consider these tips when creating strategic one-off pages to bolster your online marketing efforts.
Mikal E. Belicove
Why Man vs. Food Is Worth Watching
Marketing

Why Man vs. Food Is Worth Watching

How the Travel Channel show soared to success thanks to the host's winning personality.
Carol Tice
Big-Brand Results with Small-Business Budgets
Marketing

Big-Brand Results with Small-Business Budgets

Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.
Jim Joseph
Community and the Value of a 'Kinky' Business Idea
Starting a Business

Community and the Value of a 'Kinky' Business Idea

Do others feel your pain? Then you might just have a great business idea. A recent online kerfuffle underscores the power in harnessing the passion of a community.
Laura Lorber
How to Make Your Social Networking Efforts More Productive
Marketing

How to Make Your Social Networking Efforts More Productive

Forget flavor-of-the-month social sites. Find the community that works best for your company.
Erika Napoletano
How Social Media Startup Wildfire Was Bought By Google for $250 Million
Technology

How Social Media Startup Wildfire Was Bought By Google for $250 Million

The acquisition is the latest in a string of social media marketing companies being bought by large tech giants.
5 Things You Need to Know When Hiring an SEO Consultant
Marketing

5 Things You Need to Know When Hiring an SEO Consultant

Take a critical look at an agency's track record, promised results and, of course, costs.
AJ Kumar
3 Social Media Lessons from the Olympics
Marketing

3 Social Media Lessons from the Olympics

A look at what business owners can learn from the recent Twitter missteps made by Olympic athletes.
Jason Fell
6 Tech Solutions for Managing Sales Leads
Marketing

6 Tech Solutions for Managing Sales Leads

These tools can both generate and organize leads so you can turn prospects into profits.
Jonathan Blum
Is Your Website Ready for Facebook Advertising?
Marketing

Is Your Website Ready for Facebook Advertising?

A well-designed landing page is critical to building customer relationships.
Perry Marshall and Thomas Meloche
No Money for Ads? How to Win Customers
Starting a Business

No Money for Ads? How to Win Customers

Allison O'Neill, owner of children's retail shop Bundle in New York, partners with about a dozen similar small businesses to compete against the big players. Hear her story, plus expert tips.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.