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Marketing

Marketing

Analytics Platform Focuses on the Only Stat That Matters: Revenue

Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Marketing

Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
Marketing

Attitude Is a Choice. Choose Wisely.

In order to be a master networker, you have to maintain a positive attitude, no matter what the circumstance.
Marketing

3 Big Milestones in the Development of Twitter 'Language'

The first @reply, hashtag and retweet happened less than a decade ago, but in the world of social media, they're historic.
Marketing

Win People Over by Listening and Other Must-Read Business Tips

A look at how to hear what people are saying, why you shouldn't try to please everyone and more advice for business owners.
Marketing

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Marketing

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
Marketing

Why Macy's Thanksgiving Sales Strategy Is Killing the Competition

The retailer announced it will be open for its first Thanksgiving in history this year and while critics are grumbling, it's a brilliant sales strategy.
Marketing

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Marketing

First Coffee, Now Fashion: Apparel Brands Seek Fair Trade Certification Despite Challenges

Patagonia is the biggest apparel brand to commit to Fair Trade standards so far, joining a select group of mission-driven entrepreneurial brands like yoga-apparel company prAna and shoemaker Oliberte.
Marketing

Facebook Allows Teens to Make Posts Public

In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.
Marketing

Master Your 'Mingle-Ability': 5 Creative Ways to Network

Need help getting connected? Here are five ways to develop relationships outside the standard happy hours.
Marketing

Why Every Personal Brand Needs a Target Audience

You are your brand. Your personal and professional connections are your customers. Here's how to make the most of those relationships to get ahead.
Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
Marketing

Content Marketing and SEO: Proceed With Caution

Our Ask the Expert digital marketing pro Ian Lurie shares advice on how businesses should measure content marketing and offers some words of caution.