Marketing

How Keyword Research Can Improve Your SEO
Marketing

How Keyword Research Can Improve Your SEO

Choosing optimal keywords can help raise your search engine rankings and increase traffic to your website.
AJ Kumar
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Gwen Moran
Kentucky Businesses Brace for NCAA Final Four Madness
Marketing

Kentucky Businesses Brace for NCAA Final Four Madness

Here are three tips for how you can prepare for a sudden surge in sales.
Jason Fell
Four Ways LinkedIn Can Help Your Business Grow
Growth Strategies

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
Jason Falls
Facebook Timeline and Business Pages, Perfect Together
Marketing

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Mikal E. Belicove
How to Find the Right Person to Manage Social Media
Marketing

How to Find the Right Person to Manage Social Media

The key is choosing someone who embraces social participation and communication.
Mikal E. Belicove
Can Too Much SEO Be a Bad Thing?
Marketing

Can Too Much SEO Be a Bad Thing?

With rumors that Google could start penalizing over-optimized websites, here are three tips for staying on the search giant's good side.
AJ Kumar
Learning to Network: Organized Study vs. Winging It
Marketing

Learning to Network: Organized Study vs. Winging It

Do men and women network in different ways? Here's a look at the ways in which each sex approaches it.
Ivan Misner
Five Tips for Better Text-Message Marketing
Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Susan Gunelius
Competition: A Choice Activity for Young Entrepreneurs
Marketing

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Adam Toren
A Guide to Ambient Social Networking for Business Owners
Technology

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Mikal E. Belicove
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Carol Tice
What Magazines Can Teach You About Using Pinterest
Marketing

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Jason Fell
Five Ways to Optimize Video for Search Engines
Marketing

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.