Marketing

Marketing

The Marketer's Guide to Instagram

From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
Marketing

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
Starting a Business

How to Design a Business Card That Gets Noticed

If you don't have the money to hire a professional designer, here are several tips to help you create your eye-catching business cards.
Take It From The Pros

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Marketing

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Marketing

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Leadership

Groupon Founder Andrew Mason Out as CEO

The embattled founder's memo to staff details why he was dismissed.
Marketing

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
Take It From The Pros

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
Marketing

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
Take It From The Pros

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
Starting a Business

The Future of the Subscription Economy

Last year may have given rise to a surge in startup-subscription services, but will larger competitors joining in this year spoil the mood?
Starting a Business

Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches

What you can learn from the most successful entrepreneurs when faced with these common startup challenges.
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