Marketing

A Quick Guide to Using Tumblr for Business
Marketing

A Quick Guide to Using Tumblr for Business

The blogging and social networking site can help increase search visibility and provide a mobile-friendly platform.
Amy Gahran
4 Must-Have Elements in a Successful Media Pitch
Marketing

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
Dave Clarke
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Mikal E. Belicove
3 Tips for Improving SEO
Marketing

3 Tips for Improving SEO

Search Engine Land editor Danny Sullivan offers these basic suggestions for boosting your site's search rankings.
Danny Sullivan
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
Jason HeadsetsDotCom
5 SEO Metrics You Don't Need to Obsess Over
Technology

5 SEO Metrics You Don't Need to Obsess Over

Don't waste your time constantly tracking the statistics that have little to say about your website's success.
AJ Kumar
5 Ways Store Colors Can Influence Shoppers
Marketing

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Jane Porter
How to Compete with the Big Chains? Think Locally
Marketing

How to Compete with the Big Chains? Think Locally

With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Mikal E. Belicove
3 Critical Questions to Ask Yourself Before Posting to Facebook
Marketing

3 Critical Questions to Ask Yourself Before Posting to Facebook

Posting to Facebook is simple, right? Not so fast. Here are three gut-check questions to help prompt maximum engagement.
Brian Patrick Eha
Yes, You Need To Tweet
Marketing

Yes, You Need To Tweet

But more importantly, you need a smart social media strategy to build your brand and business online.
Ameen Khwaja
How to Construct SEO-Friendly URLs
Marketing

How to Construct SEO-Friendly URLs

Search Engine Land editor Danny Sullivan explains what you need to know about optimizing URLs for search.
Danny Sullivan
Time for a Second Look at Daily Deals?
Marketing

Time for a Second Look at Daily Deals?

A new report finds that daily deals may perform better than previously thought.
Mikal E. Belicove
5 Things You Need to Know About Facebook's Edgerank Algorithm
Marketing

5 Things You Need to Know About Facebook's Edgerank Algorithm

Engaging content and interactivity can help boost your visibility with fans.
Jason Falls
How to Create a Vision Board for Business Ideas on Pinterest
Starting a Business

How to Create a Vision Board for Business Ideas on Pinterest

A quick guide to pinning down the big-picture view of your business.
Nadia Goodman
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.