Marketing

From $200 Million to $500K: Lessons from Digg's Slow Demise
Leadership

From $200 Million to $500K: Lessons from Digg's Slow Demise

Here's what you can learn from the former social media darling's decline.
Jason Fell
Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter
Marketing

Big-Company CEOs Out of Touch When It Comes to Facebook,Twitter

The leaders of large companies are mostly avoiding social media. And they're missing an opportunity for their company's brand.
Mikal E. Belicove
How a Networking System Can Help Save Time -- And Get More Results
Marketing

How a Networking System Can Help Save Time -- And Get More Results

To get more out of networking, consider tracking your efforts. Learn how a simple system can make a big difference.
Ivan Misner
Finally, Guidance on Employer Social-Media Policies
Starting a Business

Finally, Guidance on Employer Social-Media Policies

A federal agency for labor practices offers long-awaited guidance to employers on social-media guidelines at work.
Mikal E. Belicove
How Google Measures 'High Quality' Content
Marketing

How Google Measures 'High Quality' Content

The factors search engines consider when analyzing the content on your site.
Danny Sullivan
A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan
Marketing

A 5-Step Guide to Creating a Successful 'Inbound Marketing' Plan

Not sure what inbound marketing is? Follow this step-by-step process to get started.
AJ Kumar
5 Sales Tips to Recharge During the Lazy Days of Summer
Marketing

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
Grant Cardone
Pinterest Marketing: Pinning With a Purpose
Marketing

Pinterest Marketing: Pinning With a Purpose

Pinterest can help you attract new customers, but first you must define your online marketing strategy.
Beth Hayden
3 Little-Known Metrics That Can Help Optimize Your Facebook Page
Marketing

3 Little-Known Metrics That Can Help Optimize Your Facebook Page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what's working and what isn't.
Amy Porterfield
Why Social Media Is Nothing Without Creativity
Social Media

Why Social Media Is Nothing Without Creativity

Sites like Twitter and Facebook are overrun with brands trying to get consumers' attention. So what do you do? Get crafty, that's what.
Jason HeadsetsDotCom
Waxing for Young Girls? Franchise's Promotion Draws Heat
Franchises

Waxing for Young Girls? Franchise's Promotion Draws Heat

Uni K Wax Centers raises eyebrows after it offers discounts on waxing services to girls 15 years and younger.
Dinah Wisenberg Brin
6 Steps to Better Networking for Young Entrepreneurs
Marketing

6 Steps to Better Networking for Young Entrepreneurs

Most people don't enjoy networking events, but few regret attending once they've made keen connections. Here are several insider tips to help you make the most out of networking events.
Matt Villano
How to Stand Out Among Bigger Brands on Google
Marketing

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
AJ Kumar
5 Tips for Making Your Website More Social
Technology

5 Tips for Making Your Website More Social

The right messages, distinctive content and incentives are key to 'social optimization.'
Joanna Lord
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.