Marketing

Commentary Should Remain the Lifeblood of Blogs
Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
Mikal E. Belicove
How Backlinks Can Boost Traffic to Your Website
Marketing

How Backlinks Can Boost Traffic to Your Website

Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.
AJ Kumar
Three Ways to Use QR Codes for Business
Marketing

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.
Gwen Moran
The Best Promos of SXSW 2012
Marketing

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Becky Bullard
How to Turn Facebook Fans into Paying Customers
Marketing

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Mikal E. Belicove
Branding 101: Five Tips for Solopreneurs
Marketing

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Carol Tice
Hey, Small-Business Owner: Do You Shop Local?
Marketing

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Carol Tice
Is the End Near for Traditional Advertising?
Marketing

Is the End Near for Traditional Advertising?

The future of advertising may already be written on a Facebook wall.
Mikal E. Belicove
Kiip: A Win-Win for App Developers and Advertisers
Starting a Business

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Jason Ankeny
How Using Microdata Can Improve Your Website SEO
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
AJ Kumar
How Zombies Became a Social-Media Firebomb
Marketing

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Shira Lazar
The Office's Five-Step Guide to a Disastrous Store Opening
Marketing

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Carol Tice
How to React to Negative Comments on Facebook
Marketing

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
Mikal E. Belicove
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.