Marketing

The Secrets of Viral Videos
Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Ann Handley
How to Drive Sales Through Social Media
Marketing

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Jason Falls
25 Tips to Punch Up Your Writing
Marketing

25 Tips to Punch Up Your Writing

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
5 Ways Social Media Can Ruin Your Reputation
Marketing

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Lewis Howes
Google's Tips for Using Mobile to Market to Holiday Shoppers
Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
Kim Lachance Shandrow
How Gamification Can Create Social Media Buzz
Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Are You Taking More Than You Give? 3 Tips for More Balanced Relationships
Starting a Business

Are You Taking More Than You Give? 3 Tips for More Balanced Relationships

How being generous will inspire others to help you and strengthen your business relationships.
Nadia Goodman
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
Marketing

Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
3 Ways to Promote Your Brand Without Facebook
Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Data Crunch: 5 Analysis Tools for Small Businesses
Business Moving Forward

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.
Jonathan Blum
How to Optimize Your Site for Search Without Actually Doing SEO
Marketing

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.
Scott Levy
4 Apps for Increasing Customer Loyalty
Marketing

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
John Patrick Pullen
7 Effective Ways to Promote Free Shipping
Marketing

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Jane Porter
Small-Business Owners Spending More Time, Money on Social Media [Infographic]
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Kathleen Davis
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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