Marketing

Marketing

Why You Should Sell First, Build Later

For our series The Grind, the founder of Alumnify explains why his philosophy is sell, sell, sell and not launch quickly.
Marketing

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Marketing

How a Brand Pivot Helped This Startup Disrupt a $30 Billion Dollar Industry

Finding success in the world of fraternities and sororities, this startup decided to step up its game and have its brand go big.
Marketing

Seahawks Ban California Residents From Buying NFC Tickets

The Seattle Seahawks' policy limits ticket sales to six U.S. states; California, home of the San Francisco 49ers, didn't make the list.
Marketing

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Ready for Anything

3 Tricks to Building Value When You Sell

If you want to set yourself up for failure, pitch features. If you want to be successful, focus on the end outcome.
Social Media

How Transparency Can Help You Succeed on Twitter

Discover how you can be engaging, share your passions and talk about your brand as it relates to real people in order to attract a following.
Marketing

Transparency: How Whole Foods Is Doing It Right (And You Can, Too)

With transparency gaining steam, entrepreneurs should consider jumping on the bandwagon. The founders of ethical-fashion startup Zady share advice on how to do so.
Marketing

HBO Hedges on Social Media to Reach 'Challenging' Demographic

In an unprecedented move, the network uploaded the first two episodes of 'Girls' onto its YouTube channel this morning, hoping to engage the show's online fan base.
Marketing

Networking Tricks for College Treps

Being an entrepreneur requires a person to wear all sorts of hats - one being the ultimate networker. Here is how to get it done.
Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
Marketing

Soon You Won't Be Able to Buy Sponsored Stories on Facebook

Beginning April 9, ads that showcase when a friend happens to 'like' or check into a sponsored page or location will no longer be available for purchase.
Analytics

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
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