Marketing

How to React to Negative Comments on Facebook
Marketing

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
Mikal E. Belicove
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Mikal E. Belicove
How to Spread the Word About Your Business
Marketing

How to Spread the Word About Your Business

Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Jen Groover
The Reasons Your Business Should Be on Facebook
Marketing

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Mikal E. Belicove
How to Engage Fans on Facebook
Marketing

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
Mikal E. Belicove
Marketing

Chris Brogan on How Businesses Benefit from Google+

The popular blogger shares examples how business owners are getting involved in Google+.
Teri Evans
What You Need to Know About Using Hashtags on Twitter
Marketing

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Jason Falls
Need Ideas for Your Business Blog? Here Are 50
Marketing

Need Ideas for Your Business Blog? Here Are 50

Here are some of the best strategies for making a blog readable and engaging.
Carol Tice
What You Need to Know About Facebook's Business Page Facelift
Marketing

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Mikal E. Belicove
How to Ask for Business on Facebook, Twitter
Marketing

How to Ask for Business on Facebook, Twitter

Learn the social etiquette of asking for business in the new social media world.
Starr Hall
How Your Business Can Get on Siri's Radar
Marketing

How Your Business Can Get on Siri's Radar

Make sure your business garners love from the iPhone's new voice-activated search assistant.
Gwen Moran
Jason Falls on Facebook Fan Page Mistakes
Marketing

Jason Falls on Facebook Fan Page Mistakes

A look at common fumbles business owners make when trying to attract fans on the social network.
Teri Evans
Smartphones Become the Go-To Tool for Shoppers
Marketing

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Mikal E. Belicove
Chris Brogan on Using Pinterest for Business
Marketing

Chris Brogan on Using Pinterest for Business

The popular blogger shares advice on how business owners can get started on the visual-bookmarking social network.
Teri Evans
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.