Marketing

Make Your Own Rules and Other Tips This Week
Marketing

Make Your Own Rules and Other Tips This Week

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
Brian Patrick Eha
How Creative Thinking Can Nab a Coveted Celeb Endorsement
Take It From The Pros

How Creative Thinking Can Nab a Coveted Celeb Endorsement

Targeted marketing and persistence make for a powerful combo on the endorsement front.
Lambeth Hochwald
5 Secrets to Producing Better Webinars
Project Grow

5 Secrets to Producing Better Webinars

If done well, webinars can drive sales and increase customer loyalty. Here's how to make yours stand out.
Lewis Howes
The 10 Most Useless Buzzwords
Marketing

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.
Michael Sebastian
3 Surprising Ways to Find New Clients
Marketing

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
Erika Napoletano
How to Figure Out Exactly What Your Customers Want
Marketing

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Christopher Hann
How to Get Your Podcast Found in iTunes Search
Marketing

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
AJ Kumar
How to Network With the Elephant in the Room
Marketing

How to Network With the Elephant in the Room

Consider these tips when you next need to navigate potentially awkward business networking situations with minimal drama.
Ivan Misner
The 5 Biggest Twitter Marketing Fails of 2012
Marketing

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Kim Lachance Shandrow
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Marketing

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
Lindsay LaVine
Local Advertising Connects With Customers Using Inside Jokes
Marketing

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
John Patrick Pullen
The Best and Worst Times to Send an Email (Infographic)
Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
Michael Sebastian
What You Need to Know About Facebook's New Privacy Controls
Marketing

What You Need to Know About Facebook's New Privacy Controls

These features might make managing your company's Facebook page even easier.
Jason Fell
Marketing

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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