Marketing

Take It From The Pros

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
Marketing

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Technology

3 Tools for Backing-Up Your Social Media Accounts

Your old tweets and Facebook posts may come in handy someday. Here's how to make sure they aren't lost forever.
Marketing

Facebook's Graph Search Holds Promise for Social Marketing

The beta release of Facebook's new search function is important to marketers because of its potential impact on advertising and purchase decisions.
Marketing

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness....
Marketing

5 Lessons in Local Mobile Advertising from Big Brands

Mobile advertising has the potential to spur customers to action in ways tradition advertising doesn't. Here are a few things you need to know to get it right.
Marketing

3 Alternatives to Using Google Adwords

A look at other advertising platforms that can boost your brand exposure online.
Marketing

LinkedIn SEO: How to Increase the Visibility of Your Business Profile

Follow these tips for optimizing your profile on the popular professional networking site.
Finance

How Much Did That New Customer Cost You?

Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client.
Marketing

5 Ways to Land Celebrity Clients

Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Take It From The Pros

Wining and Dining to Grow Your Business and Brand

How to create memorable events that entertain, impress and retain clients and customers.
Marketing

Everything You Ever Wanted to Know About Infographics

We answer all your burning questions about infographics and give you seven resources for creating your own.
Marketing

How Location-Based Social Networks Are Changing the Game for Businesses

New trends that are altering the way brick-and-mortar companies do business.
Project Grow

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
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