Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update
Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
AJ Kumar
Emerging Social Media Sites to Attract Users
Marketing

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Mikal E. Belicove
Watch Highlights of the Entrepreneur Growth Conference
Growth Strategies

Watch Highlights of the Entrepreneur Growth Conference

In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
Entrepreneur Staff
How to Manage a Successful Sales Team
Marketing

How to Manage a Successful Sales Team

The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
Katherine Graham-Leviss
New Tools Make it Easier to Build a Facebook Fan Page
Marketing

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
Gwen Moran
A New Way to Get Customized Service Quotes
Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
Jason Ankeny
IFC's Five Rules for Romancing Geeks
Marketing

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Shira Lazar
What's Hot and What's Not in Content Marketing for 2012
Marketing

What's Hot and What's Not in Content Marketing for 2012

Marketing through online storytelling and advice will only grow in importance to businesses. Here's how to make sense of the biggest trends in content marketing.
Susan Gunelius
How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012
Marketing

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

From the rise of Google+ to the oversaturation of social media, here's what five social media mavens have to say about what's on the horizon in 2012.
Shira Lazar
How to Turn Tweets Into Customers
Marketing

How to Turn Tweets Into Customers

Kenny Lao of Rickshaw Dumpling uses Twitter and Facebook to update his restaurant's fans on a "moment-to-moment" basis. Here are his tips on managing a social-media schedule.
Colleen DeBaise
What Every Entrepreneur Can Learn from Hair Club for Men
Marketing

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Erika Napoletano
How Small-Business Owners Can Cast a Social Safety Net
Marketing

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Starr Hall
How Dwolla is Building Its Brand by Giving Away Cash
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Shira Lazar
Four Rules to Build Your Blog Readership
Marketing

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
John D. Leavy
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.