Marketing

Don't Let Marketing Zest Lead You Into the Fake News Morass
Marketing Strategies

Don't Let Marketing Zest Lead You Into the Fake News Morass

If the facts aren't selling your product, you need to improve it.
Jim Joseph
7 Pillars of Being an Influence in Your Market
Take It From The Pros

7 Pillars of Being an Influence in Your Market

Discover the characteristics you'll need to grow your brand.
Gerard Adams
4 Tips For Mobile-Marketing Success in 2017
Mobile Marketing

4 Tips For Mobile-Marketing Success in 2017

First, rain deals and coupons. Second, make mobile payments available. Third, get on board with mobile-only social.
Aj Agrawal
4 Investments Brands Should Make to Upgrade Their Customer Service
Customer Service

4 Investments Brands Should Make to Upgrade Their Customer Service

Forty-four percent of online consumers called live chat service when they're making online purchases one of a brand's most important website features.
Firas Kittaneh
5 Social Media Studies That Will Boost Your Marketing Skills
Social Media

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.
Alfred Lua
How Millennials Signal Personal Identity Through Brand Preference
Marketing to Millennials

How Millennials Signal Personal Identity Through Brand Preference

Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.
Anna Redmond
Here's How Facebook Has Reduced the Need to Pay for PR
Facebook Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Greg Shugar
4 Annoying Online Marketing Tactics to Stop Right Now
Online Marketing

4 Annoying Online Marketing Tactics to Stop Right Now

You have no hope of selling a potential customer anything if your marketing gets on their nerves.
Jonathan Long
3 Ways to Create More Content (and Views) from Your Blogs
Blogging

3 Ways to Create More Content (and Views) from Your Blogs

Create a low-maintenance, high-return content strategy by maximizing your content via social, diverse media types and engaging others
Maria Dykstra
The 7 Worst Reasons for a Content Marketing Campaign
Content Marketing

The 7 Worst Reasons for a Content Marketing Campaign

Doing the smart thing for the wrong reasons is just dumb.
Renée Warren
7 Ways to Position Your Marketing Agency for Growth
Marketing

7 Ways to Position Your Marketing Agency for Growth

Growth does not happen accidentally -- it comes as a result of hard work and smart positioning.
Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'
Mentors

Randi Zuckerberg: Don't Search for That 'Pie-in-the-Sky Mentor'

The tech investor, TV show producer and Facebook's former director of market development says you should do this instead.
Stephen J. Bronner
How to Get and Use Testimonials, Referrals and Reviews
Growth Strategies

How to Get and Use Testimonials, Referrals and Reviews

Remember: People do business with people they like and trust.
Wendy Keller
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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