Marketing

Tips to Writing Short and Catchy Headlines
Writing

Tips to Writing Short and Catchy Headlines

Mastering the art of writing enticing headlines and exciting teasers takes practice.
Are You Making Any of These 6 Marketing Mistakes?
Marketing Mistakes

Are You Making Any of These 6 Marketing Mistakes?

For instance, ever realize how ineffective broadcasting your message is these days?
Darrah Brustein
A Whiskey Consultant's Top Advice: 'Slow Down'
Nostalgia

A Whiskey Consultant's Top Advice: 'Slow Down'

Whiskey brand Cutty Sark has remodeled a WeWork space with a 'Mad Men' theme in a new marketing campaign for the month of September.
Jessica Abo
Why Some Prices Are More Right Than Others
Sales Strategies

Why Some Prices Are More Right Than Others

Setting the right price can have a powerful effect on the success of your direct marketing campaigns. Here are factors that determine what your most attractive price is.
Craig Simpson
10 Brilliant Responses to the Customer Who Is 'Just Looking'
Closing Sales

10 Brilliant Responses to the Customer Who Is 'Just Looking'

Customers can have valid objections to a pitch but most of the time they just want some help without a lot of sales pressure.
Grant Cardone
Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out
Apple

Apple Air Pods Will Likely Be a Hit Once They Get the Bugs Out

There will be plenty of consumers who are going to love and embrace Apple's wireless vision.
Stephen Key
5 Online Basics Your Business Needs to Survive
Website Optimization

5 Online Basics Your Business Needs to Survive

Want to build a reputation for modernity for your small business? These are the bare-minimum features you need.
Jayson DeMers
How to Build a Following Using Video Marketing
Marketing

How to Build a Following Using Video Marketing

Being consistent, offering help and developing your own voice are a few ways to establish your presence through video.
Jason Swenk
4 Steps for Creating an Online Path to Purchase
Social Media Marketing

4 Steps for Creating an Online Path to Purchase

Turn your followers, impressions and engagements into sales using these social media tactics.
Madeline Popelka
5 Steps for Making Your Brand Identity More Consistent
Branding

5 Steps for Making Your Brand Identity More Consistent

Use these steps to get your branding identity back on course to projecting a clear and concise message.
Raubi Marie Perilli
4 Ways to Build a Profitable Website From Your Own Experience
Building a Website

4 Ways to Build a Profitable Website From Your Own Experience

It's hard not to fantasize about building your own wealth online, but actually the idea isn't as unlikely as you think.
Larry Alton
The Truth About Winning Is That it Requires a Team
Leadership

The Truth About Winning Is That it Requires a Team

A firm's success or failure is a clear reflection of the leadership capacity.
Donald Thompson
AdBlock to Sell and Whitelist 'Acceptable' Ads
Advertising

AdBlock to Sell and Whitelist 'Acceptable' Ads

A new platform will whitelist pre-approved ads, boosting AdBlock's revenue.
3 Proven Ways to Grow Your Business Without a Lot of Money
Ask the Expert

3 Proven Ways to Grow Your Business Without a Lot of Money

You don't need deep pockets to get the word out about your small business. You just need to be creative.
Sujan Patel
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.