Marketing

5 Tips for Getting Started With Mobile Advertising
Marketing

5 Tips for Getting Started With Mobile Advertising

As mobile device usage grows, your ads need to be where the action is. Here's what you need to know.
Amy Gahran
Sean Parker: Running a Startup Is 'Like Eating Glass'
Leadership

Sean Parker: Running a Startup Is 'Like Eating Glass'

The Napster and Airtime co-founder says too many people with terrible ideas are founding companies.
Alyson Shontell
5 Fundamentals of a Social-Media Action Plan
Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Tim Berry
Show Customers Why They Should Trust You
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
The Basics of Using Keywords for Better SEO
Marketing

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Ameen Khwaja
How to Create an E-Mail Marketing Campaign That People Will Notice
Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Ann Handley
Using SEO to Get Inside Your Customer's Head
Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
Projecting a Professional Image on LinkedIn
Take It From The Pros

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Ted Prodromou
How to Mine Social Networks for Valuable Customer Data
Marketing

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
AJ Kumar
4 Tips for Using Pinterest to Market Your Startup
Marketing

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Adam Toren
What You Need to Know About Using Google's Webmaster Tools
Technology

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.
AJ Kumar
3 Tips for Using LinkedIn's New 'Endorsements'
Marketing

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Lewis Howes
Your Business Leaking Money? 5 Holes to Plug
Finance

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Catherine Clifford
How Facebook Tools Can Revitalize Ad Campaigns
Marketing

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Perry Marshall and Thomas Meloche
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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