Marketing

Five Ways to Optimize Video for Search Engines
Marketing

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
AJ Kumar
BlogFrog and the Power of Moms
Growth Strategies

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
Jennifer Wang
How to Tap Into Mom-Centric Mobile Marketing
Marketing

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Grant Davis
In Amish Country, A Lesson in Niche Marketing
Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Erika Napoletano
What You Need to Know Before Advertising on Facebook
Marketing

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Mikal E. Belicove
Secrets of the 10 Most-Trusted Brands
Make More Happen

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Paula Andruss
How an Austin Barbershop Built Its Brand
Make More Happen

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Christopher Hann
Brand Storytelling Becomes a Booming Business
Make More Happen

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Paula Andruss
How to Repair a Damaged Reputation Online
Make More Happen

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Gwen Moran
How a Cafe Chain Rebranded With a Pro Surfer
Make More Happen

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Jennifer Wang
Texas: The Big Mama of Brands
Make More Happen

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Michelle Juergen
Editor's Note: Our Biggest, Baddest Branding Package
Make More Happen

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
Amy Cosper
How to Make Daily Deals Pay Off For Your Business
Marketing

How to Make Daily Deals Pay Off For Your Business

If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.
Jeff Slutsky
Five Myths About Social Media
Marketing

Five Myths About Social Media

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.
Chris Wallace
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.