Marketing

Seven Tips for Improving Pay-Per-Click Campaigns
Marketing

Seven Tips for Improving Pay-Per-Click Campaigns

Consider this advice for creating targeted keywords and maximizing click-through action.
AJ Kumar
The Holidays' Most Unique Big Business Social Media Campaigns
Marketing

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Shira Lazar
Targeting the 'It Girl' Customer
Marketing

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Colleen DeBaise
Seven Rules for Coping with Sales Rejection
Marketing

Seven Rules for Coping with Sales Rejection

From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
Jane Porter
A User's Guide to Facebook's New Timeline Feature
Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Mikal E. Belicove
How to Increase Social Sharing to Generate More Leads
Marketing

How to Increase Social Sharing to Generate More Leads

Everything you need to know about generating leads you learned in kindergarten.
Ann Handley
The Three Worst Daily Deal Mistakes and How to Avoid Them
Marketing

The Three Worst Daily Deal Mistakes and How to Avoid Them

Some small companies have had nightmarish experiences working with sites like Groupon and others. Follow these tips to make your campaign a success.
Jonathan Blum
A Gift For Tangle-Free Listening
Marketing

A Gift For Tangle-Free Listening

The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
Colleen DeBaise
A Gift That Has All The Elements
Marketing

A Gift That Has All The Elements

Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
Colleen DeBaise
Social Networking Lessons of 2011
Marketing

Social Networking Lessons of 2011

What social-media fans taught small businesses about marketing.
Gail Goodman
Forget the Pie -- It's Key Lime BBQ Sauce
Marketing

Forget the Pie -- It's Key Lime BBQ Sauce

The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
Colleen DeBaise
Really, It's Not Sent From My iPhone
Marketing

Really, It's Not Sent From My iPhone

Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
Colleen DeBaise
Seven Essential Apps for Your Sales Team
Marketing

Seven Essential Apps for Your Sales Team

These tools can make it easier to collect and access critical sales information on the go.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.