Marketing

Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
Marketing

What You Need to Know About Facebook's New Privacy Controls

These features might make managing your company's Facebook page even easier.
Marketing

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
Run a Better Business

4 Things to Do Before You Sell Your Business

Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
Marketing

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.
Marketing

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
Take It From The Pros

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Growth Strategies

Eyeing an Industry Conference? Here's How to Tackle It

Industry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
Marketing

Instagram: No, Our Photos Won't Display Correctly on Twitter

A feud between social networks, Microsoft launches a media-sharing platform and other social-media news from around the web.
Take It From The Pros

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
Growth Strategies

A Flock of Airports Lifts Up Michigan's Upper Peninsula

SBA invests $1.2 million in aviation companies in the state best known for making cars.
Take It From The Pros

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
Marketing

How We Made $10,000 Using These 5 Content Marketing Tricks

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Marketing

An Introvert's Guide to Surviving the Holiday Season

By working to their strengths, introverts can enjoy holiday parties too. Here are five tips to make the season easier.
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