Marketing

Is Your Business in a Post-Thanksgiving Sales Slump?
Marketing

Is Your Business in a Post-Thanksgiving Sales Slump?

A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Carol Tice
A Present for Your Pooch
Marketing

A Present for Your Pooch

Today's featured item from our Holiday Gift Guide is a dog treat pouch made by Sara Bella Upcycled.
Colleen DeBaise
How to Use Social Media for Research and Development
Marketing

How to Use Social Media for Research and Development

Consider this advice for getting customer feedback over Facebook and Twitter.
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Mikal E. Belicove
Get a Load of This: A Gift That Weighs Luggage
Marketing

Get a Load of This: A Gift That Weighs Luggage

Today we reveal the latest pick for our gift guide -- a digital luggage scale made by EatSmart Products. Talk about practical!
Colleen DeBaise
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
John Arnold
Live Chat with Grant Cardone on Closing a Sale
Marketing

Live Chat with Grant Cardone on Closing a Sale

Join us for part two of a live online chat with sales pro Grant Cardone, who will share his best secrets for closing a sale.
Teri Evans
How One Company Transformed Its Boring Products
Marketing

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Carol Tice
Getting a Kick Out of Social Responsibility
Marketing

Getting a Kick Out of Social Responsibility

The next item selected for our Indie Merchant Holiday Gift Guide is a fair-trade certified soccer ball made by Senda Athletics.
Colleen DeBaise
How to Make a Personal Connection with Customers
Marketing

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
Lambeth Hochwald
No Animals Were Harmed to Make This Lip Balm
Marketing

No Animals Were Harmed to Make This Lip Balm

Today's featured item from our Holiday Gift Guide is a vegan lip balm set made by Sprout Skincare.
Colleen DeBaise
Making Jewelry Out of Broken Plates
Marketing

Making Jewelry Out of Broken Plates

The next item selected for our Indie Merchant Holiday Gift Guide is a necklace made by IBreakPlates.com
Colleen DeBaise
All I Want For Christmas Is This Beer Mug
Marketing

All I Want For Christmas Is This Beer Mug

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.
Colleen DeBaise
Why Negativity Can Be Good for Your Business Blog
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.