Marketing

Marketing

How Smart Branding Led to Quick Success for Cory Vines

Activewear startup Cory Vines' smart branding allowed for instantaneous success. Here is what you need to know.
Marketing

Cyber Monday Grows As More Shoppers Turn to Mobile

Sales during Thanksgiving weekend were down from last year, but Cyber Monday is attracting shoppers in droves.
Marketing

Keeping an Eye Out for Social and Mobile Innovations

Bite-size advice from snack-food company marketing veteran Bonin Bough.
Marketing

Fake Twitter Followers: How Many Do You Have?

There's a good chance that at least a few of your followers on Twitter are fake. Here's a look at how you can tell, and how much it costs to buy fake followers.
Social Media

How to Choose the Best Social Media Platform for Your Business

Deciding which social media platform will best serve your company's needs can be tricky. Here's an overview to help you decide.
Finance

Black Friday: A Chance for Bitcoin to Get Some Mainstream Love

With the value of Bitcoin at record highs, and the holiday season upon us, there's no better time for the cryptocurrency to prove its mainstream usefulness.
Franchises

Is the Year of the Bun Over? Wendy's Ends Pretzel Burger.

Wendy's is ending the run of its wildly successful pretzel bun, bringing out a brioche burger to end a year full of innovative buns.
Marketing

Get This: Quiznos Has Found a Way to Target Your Car With Ads While You're Driving

No, we're not talking about traditional radio advertisements.
Ask Entrepreneur

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Marketing

How to Write a Compelling Script for Your YouTube Videos

If your video requires a script, these tips will help you write one in a style that appeals to your intended audience.
Marketing

4 Tips on Building Stronger Business Relationships

Building up your business network is time consuming but necessary to make your ventures thrive. Here are four ways to create long-lasting business relationships.
Ask Entrepreneur

What Your Brand Can Learn From a Waterbed Company for Cows -- Yes, Cows

Whether you're selling a new app, a service or a waterbed for cows -- there are fundamental steps you can take to make your brand its best. Here are three.
Marketing

Huh? One Retailer Says Don't Buy Our Stuff on Black Friday

Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Growth Strategies

The One Thing Great Brands Do: Insights From a Branding Expert

Melanie Spring, founder of branding agency Sisarina, helps companies express their identities through branding. In this conversation, she explains how branding is evolving and who's doing it right.
Marketing

3 Things You Probably Don't Know About Google Adwords

Take your Adwords campaigns up a notch with these three insider insights.
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