Marketing

Brand Storytelling Becomes a Booming Business
Marketing

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Paula Andruss
How to Repair a Damaged Reputation Online
Marketing

How to Repair a Damaged Reputation Online

Online rumors got your brand down? Get ready to fight back.
Gwen Moran
How a Cafe Chain Rebranded With a Pro Surfer
Marketing

How a Cafe Chain Rebranded With a Pro Surfer

A chain rebrands with a local focus, a surf theme and a celebrity endorsement.
Jennifer Wang
Texas: The Big Mama of Brands
Marketing

Texas: The Big Mama of Brands

We would be remiss to close our big, bad branding package without a nod to a brand that needs no introduction: Texas.
Michelle Juergen
Editor's Note: Our Biggest, Baddest Branding Package
Marketing

Editor's Note: Our Biggest, Baddest Branding Package

Trust isn't a new concept in branding, but it's become more important than ever.
Amy Cosper
How to Make Daily Deals Pay Off For Your Business
Marketing

How to Make Daily Deals Pay Off For Your Business

If you're interested in testing the social coupon waters, consider these four tips to help increase your likelihood of success.
Jeff Slutsky
Five Myths About Social Media
Marketing

Five Myths About Social Media

Still unpersuaded that social-media marketing could work for your business? Consider these points for a fresh perspective.
Chris Wallace
Commentary Should Remain the Lifeblood of Blogs
Marketing

Commentary Should Remain the Lifeblood of Blogs

You may not want to hear it, but getting your customers' feedback is vital.
Mikal E. Belicove
How Backlinks Can Boost Traffic to Your Website
Marketing

How Backlinks Can Boost Traffic to Your Website

Cultivating links from other websites that point back to your own site can help improve how your business turns up in search engine rankings.
AJ Kumar
Three Ways to Use QR Codes for Business
Marketing

Three Ways to Use QR Codes for Business

These small companies turned the now-ubiquitous QR code into a new sales machine.
Gwen Moran
The Best Promos of SXSW 2012
Marketing

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Becky Bullard
How to Turn Facebook Fans into Paying Customers
Marketing

How to Turn Facebook Fans into Paying Customers

Entrepreneur Magazine writer Mikal Belicove explains what it takes to get your fans to buy what you're selling.
Mikal E. Belicove
Branding 101: Five Tips for Solopreneurs
Marketing

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Carol Tice
Hey, Small-Business Owner: Do You Shop Local?
Marketing

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Carol Tice
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.