Marketing

Social Media

How to Make the Most of Your Brand's Social Media Content

Your followers are looking for content that is helpful or entertaining. Here's how to offer them something they can use, love and share with their friends.
Technology

Twitter Testing 'Nearby' Service to Show Users Local Tweets

The new service shows the messages of other nearby users, whether you follow them or not.
Ready for Anything

Boost App Sales by Making the Most of the Holidays

Steps developers can take to take advantage of high rates of new device activations.
Marketing

How Staying True to Your Company DNA Can Grow Your Brand

Danielle Snyder of jewelry line DANNIJO talks about how rubbing shoulders with celebs, socializing her life and being selective with partnerships helped her brand become a success.
Marketing

5 Social Media Predictions for 2014

When developing or improving your social-media strategy in the New Year, keep these five trends top-of-mind.
Marketing

Cringe-Worthy Jargon That Should Be Retired Before 2014

Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Marketing

Surprise: Beyoncé Drops New Album With No Warning Whatsoever

The stealth release of the singer's fifth album came as a shock, but could signal a change in the future of music promotion.
Growth Strategies

How 2014 Will Be The Year To Monetize Big Data

Big data will soon go from a technology investment to a marketing one. Use it as a tool to boost revenue.
Ask Entrepreneur

Meetup CEO: We're Doing What Google, Facebook, YouTube and Twitter Can't Do

The New York City-based event organizing website is so laser focused on its mission of bringing people together offline that it doesn't have a single business development, communications or marketing person on staff.
Marketing

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.
Marketing

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
Marketing

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
Marketing

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Marketing

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Marketing

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
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