Marketing

Kiip: A Win-Win for App Developers and Advertisers
Starting a Business

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Jason Ankeny
How Using Microdata Can Improve Your Website SEO
Technology

How Using Microdata Can Improve Your Website SEO

Working informative tags into your site's programming can help search engines process information about your business, leading to more web traffic to your website.
AJ Kumar
How Zombies Became a Social-Media Firebomb
Marketing

How Zombies Became a Social-Media Firebomb

Movies and TV shows like 'The Walking Dead' have taken hold of the nation's imagination. See what you can learn from a zombie.
Shira Lazar
The Office's Five-Step Guide to a Disastrous Store Opening
Marketing

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Carol Tice
How to React to Negative Comments on Facebook
Marketing

How to React to Negative Comments on Facebook

Mikal Belicove offers tips for actively dealing with unflattering comments on the social network.
Mikal E. Belicove
How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less
Marketing

How Facebook's 'Offers' and 'Reach Generator' Can Deliver More for Less

Latest ad offerings from Facebook allow your business to extend its reach. Here are some highlights.
Mikal E. Belicove
How to Spread the Word About Your Business
Marketing

How to Spread the Word About Your Business

Serial entrepreneur Jen Groover shares her advice to entrepreneurs about creating product awareness.
Jen Groover
The Reasons Your Business Should Be on Facebook
Marketing

The Reasons Your Business Should Be on Facebook

If engagement with customers is a priority, then being on Facebook might be right for your business. Entrepreneur Magazine writer Mikal Belicove explains.
Mikal E. Belicove
How to Engage Fans on Facebook
Marketing

How to Engage Fans on Facebook

Mikal Belicove shares his top three tips for sparking conversations on your page.
Mikal E. Belicove
Marketing

Chris Brogan on How Businesses Benefit from Google+

The popular blogger shares examples how business owners are getting involved in Google+.
Teri Evans
What You Need to Know About Using Hashtags on Twitter
Marketing

What You Need to Know About Using Hashtags on Twitter

Here's how you can use hashtags so your tweets can reach a larger audience and attract more followers.
Jason Falls
Need Ideas for Your Business Blog? Here Are 50
Marketing

Need Ideas for Your Business Blog? Here Are 50

Here are some of the best strategies for making a blog readable and engaging.
Carol Tice
What You Need to Know About Facebook's Business Page Facelift
Marketing

What You Need to Know About Facebook's Business Page Facelift

Timeline has finally arrived for business and brand Pages. But will your company benefit from the changes?
Mikal E. Belicove
How to Ask for Business on Facebook, Twitter
Marketing

How to Ask for Business on Facebook, Twitter

Learn the social etiquette of asking for business in the new social media world.
Starr Hall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.