Marketing

All I Want For Christmas Is This Beer Mug
Marketing

All I Want For Christmas Is This Beer Mug

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.
Colleen DeBaise
Why Negativity Can Be Good for Your Business Blog
Marketing

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Mikal E. Belicove
Giving Kids the Gift of Travel
Marketing

Giving Kids the Gift of Travel

The next item selected for our Indie Merchant Holiday Gift Guide is a children's book made by Hartlyn Kids.
Colleen DeBaise
Marketing

12 Days of Indie Merchant Gifts: Day 1

It's here! Today we unveil the first gift selected for our Indie Merchant Holiday Gift Guide....The Shopping List Bag, by L.E. Green Bags.
Colleen DeBaise
Understanding the Value of a Facebook Fan
Marketing

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
A Fashion Startup Goes Viral
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Colleen DeBaise
Will Black Friday and Cyber Monday Lead to a Big Payday?
Marketing

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Carol Tice
Why Your Small Business Should Hangout on Google+
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Shira Lazar
Three Common Mistakes that Kill a Sale
Marketing

Three Common Mistakes that Kill a Sale

Communications coach Carmine Gallo shares tips for avoiding the common blunders entrepreneurs make when pitching their product or service.
Ameen Khwaja
A Six-Step Survival Guide for Search Engine Updates
Technology

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
AJ Kumar
A Small Business Owner's Guide to Year-End Sales Success
Marketing

A Small Business Owner's Guide to Year-End Sales Success

With just four weeks left to bank end of year sales, there are still ways you can maximize your 2011 income. Here are five tips.
Carol Tice
Networking Strategies for the Holidays
Marketing

Networking Strategies for the Holidays

The holiday party season is a great time to meet people -- and you should have a plan.
Ivan Misner
What One Startup Got Out of Starring in Webisodes
Marketing

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Carol Tice
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Marketing

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
Shira Lazar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.