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Marketing

Marketing

Innovation Meets Temptation: SXSW Goes to Vegas

Entrepreneur Kai Sato reports from the scene of South by Southwest's new startup-focused event, SXSW V2V.
Marketing

5 Easy Ways to Connect With Online Influencers

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Marketing

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
Marketing

5 Ways J.Hilburn Gets Retail Personalization Right

The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.
Marketing

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
Marketing

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.
Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Marketing

Instagram's New Version Offers Photo, Video Enhancements

Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
Marketing

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Marketing

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
Marketing

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Marketing

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Marketing

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.