Marketing

Marketing

How to Get Influencers to Help You

Three tips to reach out to successful people and ask for their recommendations.
Marketing

How WestJet Won Christmas With the Best Publicity Stunt Ever

Yes, Virginia, there is a Santa Claus. And he apparently is pretty good at getting people to feel good about a Canadian airline.
Marketing

How to Fix Your Website If You Violate Google's Quality Guidelines

Step-by-step instructions to get your site back in the search giant's good graces.
Marketing

How to Advertise Your YouTube Videos

If you're serious about getting your videos seen, it might be time to investigate pay-per-click advertising. It'll cost you, but you'll see results.
Marketing

How This Woman Went From Creating Nativity Scenes to Having 165 Retail Locations

The founder of furniture company Sticks dishes on how she turned her hobby into a full-on career by building the brand inside and out.
Marketing

Finding Growth By Changing Your Mindset

No one wins with traditional marketing. With the right mindset and approach, you too can hack your business's growth.
Marketing

The 10 Most Overused Buzzwords on LinkedIn (Infographic)

Want to stand out on LinkedIn? Avoid describing yourself as "responsible," "strategic," or "creative."
Marketing

7 Myths of Email Marketing (Infographic)

Before you plan your next email campaign, don't fall for these common falsehoods.
Project Grow

Your Blog's Secret Weapon: Old Content

Some useful ideas for maximizing the value of the content that already exists on your website.
Social Media

Why Building a Personal Brand Isn't for Everyone

Before you throw yourself into the social media whirl, you need to determine whether your taking a personal or corporate approach.
Marketing

8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

The Victoria's Secret Fashion Show, which airs tonight, is one of the most highly-anticipated television events each year. Here are some branding takeaways for your business.
Marketing

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Project Grow

How to Become an Authority Online in 8 Simple Steps (Video)

Consider these tips for standing out online as a go-to resource in your industry.
Ask Entrepreneur

Why Reputation Management Is Critical to Your Personal Brand

As your personal and professional networks expand online, be consistent with your brand positioning and with the followers you have gathered.
Marketing

How This Blogger Turned Her Hobby Into a Full-Time Job and Scored Millions of Fans

To make it as a blogger, you need more than content and pictures. You need to develop a full-on brand. Here is how the founder of Cupcakes and Cashmere did it.
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