Marketing

How to Redefine Your Business in a New Market
Growth Strategies

How to Redefine Your Business in a New Market

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Jane Porter
What 'Project Runway' Can Teach You About Business
Marketing

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Carol Tice
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
Carol Tice
How to Crack the QR Code for Mobile Marketing
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Ann Handley
How the White House Became a Social-Media Powerhouse
Marketing

How the White House Became a Social-Media Powerhouse

Macon Phillips, the White House's director of New Media, describes how the administration is using social media in unique ways -- and how your business can too.
Shira Lazar
Is Your Facebook Business Page Ready for 31,170 Visitors?
Marketing

Is Your Facebook Business Page Ready for 31,170 Visitors?

A new survey reveals the reach of the average Facebook user.
Mikal E. Belicove
When It Comes to Networking, Don't Try to Wing It
Marketing

When It Comes to Networking, Don't Try to Wing It

Looking to get more out of networking? Here are four tips to help you make your efforts more productive.
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Jason Falls
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business
Marketing

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Carol Tice
How to Build a Fan-Worthy Facebook Page
Marketing

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
Starr Hall
Baristas, the Hooters of Coffee, Tries Reality TV
Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
Dinah Wisenberg Brin
10 Reasons Your Small Business Shouldn't Start a Blog
Make More Happen

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Susan Gunelius
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.