Marketing

How to Network and Create Your Own Luck
Project Grow

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Colleen DeBaise
Franchises Get Into Halloween Spirit
Marketing

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
Dinah Wisenberg Brin
3 Low-Cost Sales Lead Tools for Startups
Marketing

3 Low-Cost Sales Lead Tools for Startups

You don't have to spend big money to get the same valuable contacts as the big guys. Here are some options to consider.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Growth Strategies

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Shira Lazar
Why You Want 'Backlinks' to Your Website
Starting a Business

Why You Want 'Backlinks' to Your Website

Search Engine Land editor Danny Sullivan on how backlinks can improve your site's SEO.
Danny Sullivan
Facebook Advertising: The Fundamentals for Small-Business Owners
Marketing

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
Perry Marshall and Thomas Meloche
5 Tips for Talking About Politics on Social Media
Marketing

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Scott Levy
Luckyrice Taps Into a Ready Market
Marketing

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
Jenna Schnuer
Yelp to Business Owners: Don't Try to Game Our System
Marketing

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
Jason Fell
3 Steps to Protecting Your Website's Search Rankings
Marketing

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
AJ Kumar
Packing for a Business Trip? Some Must-Remember Items
Growth Strategies

Packing for a Business Trip? Some Must-Remember Items

What business travelers should be packing when heading out of town.
Ivan Misner
Want to Expand Your Reach Globally? Take a Cue From Caesar
Entrepreneurs

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Rebekah Iliff
Got a Bad Yelp Review? Here's What to Do
Marketing

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
Jason Fell
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Marketing

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
Amy Porterfield
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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