Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Mikal E. Belicove
7 Tips for Networking
Marketing

7 Tips for Networking

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
Colleen DeBaise
Women Are More Social -- When It Comes to Social Media, That Is
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
Mikal E. Belicove
The Do's and Don'ts for Marketing With Pinterest
Marketing

The Do's and Don'ts for Marketing With Pinterest

New to Pinterest? Most businesses are. Here are some guidelines to help make the most of it for your marketing.
Susan Gunelius
Social Media Tips for Professionals
Marketing

Social Media Tips for Professionals

Top strategies on how to use social media for financial planners, real-estate agents and attorneys.
Starr Hall
When the Product Is the Marketing, and Vice Versa
Starting a Business

When the Product Is the Marketing, and Vice Versa

Sometimes the product itself is the marketing. In those rare cases, businesses can thrive without organized marketing.
Tim Berry
5 Tools to Take Your SEO to the Next Level
Marketing

5 Tools to Take Your SEO to the Next Level

These services can take some of the pain out of search optimization while improving your website rankings.
AJ Kumar
The Biggest SEO Mistake: Spamming
Marketing

The Biggest SEO Mistake: Spamming

Search Engine Land editor Danny Sullivan explains why you should be optimizing content for people -- not for the search engines.
Danny Sullivan
5 Easy Steps to Measure Social Media Campaigns
Marketing

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.
Can You Sell Your Customers in Zero Seconds?
Marketing

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
Carol Tice
When It Comes to Networking, Farmers Will Always Beat Hunters
Marketing

When It Comes to Networking, Farmers Will Always Beat Hunters

Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Ivan Misner
Marketing Math: What's a New Customer Really Worth?
Growth Strategies

Marketing Math: What's a New Customer Really Worth?

You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
Dan S. Kennedy and Jeff Slutsky
LinkedIn Fans Rejoice: Your iPad App Has Arrived
Technology

LinkedIn Fans Rejoice: Your iPad App Has Arrived

The popular business networking site has created an app for Apple's tablet.
Jason Fell
Green Power: A Low-Cost Boost to Your Brand and Bottom Line
Take It From The Pros

Green Power: A Low-Cost Boost to Your Brand and Bottom Line

An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
Catherine Clifford
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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