Marketing

How to Find Time to Market Your Company Using Social Media
Marketing

How to Find Time to Market Your Company Using Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
John D. Leavy
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Marketing

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Shira Lazar
How to Make Your Marketing Work Together
Marketing

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
Why Big Corporations Are Putting the Brakes on Social Media
Marketing

Why Big Corporations Are Putting the Brakes on Social Media

Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Mikal E. Belicove
Groupon, Other Deal Sites Not a Good Deal for Small Businesses
Marketing

Groupon, Other Deal Sites Not a Good Deal for Small Businesses

A new report suggests voucher offers largely aren't shoring up new customers or sales.
Jason Fell
New Google Search Update Could Spell More Trouble for Business Websites
Marketing

New Google Search Update Could Spell More Trouble for Business Websites

Change to search results puts priority on 'fresher,' more recent web content.
Jason Fell
How to Adopt a Sales Mindset
Marketing

How to Adopt a Sales Mindset

Thirteen simple rules to become your own sales superstar.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
Marketing

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Carol Tice
Employees' Facebook Pages Are Private, Until They're Not
Starting a Business

Employees' Facebook Pages Are Private, Until They're Not

New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Mikal E. Belicove
'Cake Boss' Asks: Are You Judging Your Customers?
Marketing

'Cake Boss' Asks: Are You Judging Your Customers?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
Carol Tice
How to Stop Losing Money From Coupons
Marketing

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
Gwen Moran
Is Any Publicity Good Publicity?
Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Mikal E. Belicove
Five Social Media Mistakes Your Startup Must Avoid
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
Neil Patel
How to Bite Off a Chunk of the Zombie Economy
Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
Carol Tice
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.