Marketing

Marketing

Why Every Business Needs a Cyber Monday Strategy

The biggest e-commerce shopping day of the year is fast approaching. Now is the time to create a strategy for your business. Here's how.
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
Marketing

Tracking Customers Beyond Google Analytics

A marketing shop gleans powerful insights on visitors to clients' sites, filling in the details where Google Analytics leaves off.
Ask Entrepreneur

What You Need to Do on LinkedIn, Even if You're Not Looking for a Job (Infographic)

Think you don't need to update your LinkedIn because you have a job? Think again. Check out 'LinkedIn Queen' Eve Mayer's tips to revamp your profile.
Marketing

3 Ingredients to Building a Digital Brand From Scratch

You can create a digital brand with very little resources. One entrepreneur focused on three strategic areas and grew his weekend blog into a reputable local brand.
Marketing

Why You're Branding Even When You Think You're Not

Building a brand means being consistent about the decisions you make -- especially when your personal brand is on the line.
Marketing

7 Ways to Get the Press Coverage You Want

Swamping journalists with an endless stream of press releases won't get you the coverage you want. Instead, get creative to get our attention.
Marketing

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
Marketing

Twitter IPO Deserves the Hype, If Not the Investment

Twitter is the poster child for entrepreneurial determination and free-market opportunities. Believe that hype.
Project Grow

How to Customize Your YouTube Channel

You don't want your YouTube channel to look barren and boring -- these tips will help you add elements to make it your own.
Ask Entrepreneur

7 Marketing Truths Every Business Leader Should Know

"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
Marketing

7 Super Tips for Creating Powerful Infographics

Follow these steps for creating knockout infographics that can give your marketing a visual flair.
Marketing

Chobani's Secret to Making Customers Feel Like Family

Branding your business starts from the inside out. Here are four ways to build a brand your customers will love.
Finance

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

The San Francisco-based publishing house known for its snark and devilish sarcasm has challenged the idea of what it means to succeed with a crowdfunding campaign.
Marketing

How 3 Companies Use Storytelling as Advertising

Three companies demonstrate how they use storytelling to get their message across.
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