Marketing

When It Comes to Networking, Don't Try to Wing It
Marketing

When It Comes to Networking, Don't Try to Wing It

Looking to get more out of networking? Here are four tips to help you make your efforts more productive.
How Pinterest Is Becoming the Next Big Thing in Social Media for Business
Technology

How Pinterest Is Becoming the Next Big Thing in Social Media for Business

The online 'pinboard' is driving serious traffic and proving to be a powerful online marketing tool for some companies.
Jason Falls
Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business
Marketing

Seven Ways to Get a 'Cash Mob' to Shop at Your Small Business

Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
Carol Tice
How to Build a Fan-Worthy Facebook Page
Marketing

How to Build a Fan-Worthy Facebook Page

Five steps to improve your branding power on the social network.
Starr Hall
Baristas, the Hooters of Coffee, Tries Reality TV
Marketing

Baristas, the Hooters of Coffee, Tries Reality TV

The Seattle coffee chain is holdings auditions to cast "hot young girls as servers" for a new reality show. A recent Tampa casting call, however, came up short.
Dinah Wisenberg Brin
10 Reasons Your Small Business Shouldn't Start a Blog
Marketing

10 Reasons Your Small Business Shouldn't Start a Blog

Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are some reasons you might want to hold off on blogging.
Carol Tice
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
Susan Gunelius
How One Entrepreneur Used the Law of Publicity to Get Investors
Marketing

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Carol Tice
Three Social-Media-Fueled Contests for Small Businesses
Marketing

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
Carol Tice
Is Facebook Advertising for You?
Marketing

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
Perry Marshall and Thomas Meloche
What You Need to Know About Brand Building vs. SEO
Marketing

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
AJ Kumar
Forget Networking. How to Be a Connector
Marketing

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
When Networking, Vive la Difference?
Marketing

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your business.
Ivan Misner
Understanding Google's New Page Layout Algorithm
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.