Marketing

How to Stand Out by Keeping it Simple
Marketing

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
Erika Napoletano
How to Be Unforgettable Online
Take It From The Pros

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
Chad Barr and Alan Weiss
5 Common SEO Mistakes and How to Avoid Them
Marketing

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.
AJ Kumar
Google's 10-Minute Guide to SEO Basics
Marketing

Google's 10-Minute Guide to SEO Basics

A new video packs in the top must-know search-engine optimization tips for startups.
Jason Fell
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Marketing

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
Mikal E. Belicove
Tips for Creating Business Videos That Customers Will Watch
Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
Linda Sedloff Orton
The Art of Small Talk for Business
Marketing

The Art of Small Talk for Business

A witty dissection of the art form that's so important in networking and making business connections.
Ross McCammon
Facebook's Marketing Tools You Might Not Know About
Marketing

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Jason Fell
Gordon Ramsay's Lessons for Motivating a Sales Team
Marketing

Gordon Ramsay's Lessons for Motivating a Sales Team

The celebrity chef knows how to rev up his staff to perform at their best. Here are seven lessons from the season premiere of Fox's 'MasterChef.'
Carol Tice
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Marketing

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
Mikal E. Belicove
Telling Your Story: 5 Rules for 'Content Marketing'
Marketing

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
AJ Kumar
Making Mobile Marketing Work for Your Business
Take It From The Pros

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
Jeff Hasen
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Mikal E. Belicove
15 Rules for Talking Business Over Drinks
Entrepreneurs

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
Ross McCammon
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.