Marketing

McDonald's Social-Media Lesson: Critics Tweet Back
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Dinah Wisenberg Brin
10 Lessons in Brilliant Marketing
Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Jennifer Wang
The 10 Ds of Creating a Social Media Use Policy
Marketing

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Mikal E. Belicove
Which Way Is Best: Relationships First or Business First?
Entrepreneurs

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Meeting in the Middle: Networking With the Opposite Sex
Marketing

Meeting in the Middle: Networking With the Opposite Sex

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Three Affordable Ways to Get Celebrities to Promote Your Brand
Marketing

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Carol Tice
Software for Social Media Junkies
Technology

Software for Social Media Junkies

Because it's hard to stay off Facebook with willpower alone.
Michelle V. Rafter
Three Steps to Optimize Your Website For Google's 'Freshness' Update
Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
AJ Kumar
Emerging Social Media Sites to Attract Users
Marketing

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Mikal E. Belicove
Watch Highlights of the Entrepreneur Growth Conference
Growth Strategies

Watch Highlights of the Entrepreneur Growth Conference

In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
Entrepreneur Staff
How to Manage a Successful Sales Team
Marketing

How to Manage a Successful Sales Team

The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
Katherine Graham-Leviss
New Tools Make it Easier to Build a Facebook Fan Page
Marketing

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
Gwen Moran
A New Way to Get Customized Service Quotes
Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
Jason Ankeny
IFC's Five Rules for Romancing Geeks
Marketing

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
Shira Lazar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.