Marketing

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)
Inspiring Your Team

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)

Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
Suzanne Paling
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Mikal E. Belicove
10 Questions for a Networking Referral Power Team
Marketing

10 Questions for a Networking Referral Power Team

Working with people from complementary professions can help you leverage your referral network. Here's what you need to ask to find their sweet spots.
Ivan Misner
How to Start Video Blogging for Your Business
Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
John D. Leavy
What Time Is Your Facebook Sweet Spot?
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Mikal E. Belicove
Three Tips for Getting Started on Foursquare
Marketing

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Carmine Gallo
Chief Cheezburger Ben Huh Dishes on Social Media
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Shira Lazar
Seven Tips for Hosting Webinars that Rock
Growth Strategies

Seven Tips for Hosting Webinars that Rock

If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
Carol Tice
CouponTrade Can Help Attract Customers Through Unused Deals
Marketing

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
John Patrick Pullen
Five Rules for Building Strong Connections
Marketing

Five Rules for Building Strong Connections

Having a great product just isn't enough. Ultimately the people you know will make the difference in your business success. Here's how to find them.
HopStop Offers Free Geo-Targeted Ads for Small Businesses
Marketing

HopStop Offers Free Geo-Targeted Ads for Small Businesses

Over a 30-day period, ads will appear at no cost within the directions results provided to HopStop's 55 million users.
Jason Fell
How One Craft Brewery Is Tapping Social Media
Starting a Business

How One Craft Brewery Is Tapping Social Media

Chicago's Finch's Beer replaces signage with social media marketing and finds frothy fame.
Picking A Host for Your Small Business Website (Infographic)
Marketing

Picking A Host for Your Small Business Website (Infographic)

If you don't already have a website, or if you're thinking about scaling up features, the following is a breakdown of which factors to consider.
How Can I Stand Out in the Holiday Sales Rush?
Marketing

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.