Marketing

Do Chamber Meetings Still Beat LinkedIn for Networking?
Marketing

Do Chamber Meetings Still Beat LinkedIn for Networking?

A recent survey finds that online networking and women's and service clubs are less effective than in-person networking-focused organizations.
Ivan Misner
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Shira Lazar
See What Attracts People to Your Business's Facebook Page
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Mikal E. Belicove
What You Need to Know About YouTube's New Analytics Program
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
AJ Kumar
Chris Brogan on Cultivating Visibility
Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Chris Brogan
Why Small Businesses Should Care About Their 'Social Influence'
Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Revealing the Readers' Choice Winner
Marketing

Revealing the Readers' Choice Winner

Here's a look at the gift you voted as your favorite in this year's Indie Merchant Holiday Gift Guide.
Colleen DeBaise
Five Effective SEO Strategies to Optimize Your Business Blog
Marketing

Five Effective SEO Strategies to Optimize Your Business Blog

Wonder why your blog isn't getting much attention? Here's how to improve your keywords, backlinks, social networking and site structure.
AJ Kumar
How to Tell Your Business Story in 60 Seconds or Less
Marketing

How to Tell Your Business Story in 60 Seconds or Less

The critical questions you need to answer to help your company capture attention and make sales.
Carmine Gallo
Is Your Favorite in the Lead?
Marketing

Is Your Favorite in the Lead?

There are just three short days left to vote for your top choice in our Indie Merchant Holiday Gift Guide. Here's a sneak peek at the scoreboard leaders.
Colleen DeBaise
How One Business Is Expanding Beyond Its Local Market
Marketing

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
Erika Napoletano
Where to Focus Your Business's Ad Dollars in the New Year
Marketing

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Mikal E. Belicove
Three Key Business Investments to Make in 2012
Marketing

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
Carol Tice
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.