Marketing

4 Reasons Why Amazon's Product-Search Dominance Matters
Amazon

4 Reasons Why Amazon's Product-Search Dominance Matters

Customers research your products before they buy but smart strategy can reclaim sales lost to 'showrooming' and 'webrooming' alike.
Jay Lagarde
Why Influencer Marketing Is Great for Your SEO
Influencer Marketing

Why Influencer Marketing Is Great for Your SEO

These four tips will help you build a "win-win" relationship with your influencers.
Aaron Agius
Here Is How to Impress the Press
Publicity

Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.
3 Ways to Make Sure Your Online Ads Aren't a Turnoff
Online Advertising

3 Ways to Make Sure Your Online Ads Aren't a Turnoff

For starters, ponder your ad's placement, using that old real estate rule: location, location, location.
Andrew Chapin
3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time
Lead Generation

3 Reasons Local Online Lead Generation Beats Offline Lead Generation Every Time

Leave the past behind and get ready to take your lead generation to the next level.
Sam Oh
Easy Ways to Start Developing Your Personal Brand on Social Media
Personal Branding

Easy Ways to Start Developing Your Personal Brand on Social Media

Use these simple tips to start growing your brand on Facebook, Instagram, Instagram Stories and Snapchat.
Twitter: The Company No One Wants to Buy
Twitter

Twitter: The Company No One Wants to Buy

Despite a number of high-profile companies looking at Twitter, the social media site simply doesn't make enough money.
Nathan Sinnott
'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make
Inspiring Your Team

'Digital Unicorn' Is the Next Big Marketing Hire You Want to Make

If ever you find someone with the soul of a PR maestro and the brain of a data scientist, make an offer.
Jason Parks
Are You Playing Offense or Defense in Your Business?
Inspiring Your Team

Are You Playing Offense or Defense in Your Business?

It's important to strike a balance between the offensive and defensive tasks of your business.
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
Branding

5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors

You will never sell yourself more persuasively than your enthused customers can.
John Boitnott
3 Compelling Reasons to Adopt Agile Marketing
Agile Marketing

3 Compelling Reasons to Adopt Agile Marketing

Is "agile marketing" on your to-do list for the coming year? If not, it's time to get up to speed.
Leyl Black
Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts
Holidays

Neiman Marcus Rolls Out $3.2 Million Worth of Fantasy Gifts

Luxury estates, private planes and fancy cars, oh my.
Nina Zipkin
25 Fantastic Examples of Brands Using Instagram
Instagram

25 Fantastic Examples of Brands Using Instagram

From GE to Taco Bell, these 25 brands have Instagram strategies worth replicating.
Sujan Patel
4 Steps to Creating Great Blog Posts When You're Pressed for Time
Blogging Tips

4 Steps to Creating Great Blog Posts When You're Pressed for Time

Having a plan for your business blog allows you to create great content in less time.
Tony Messer
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.