Marketing

Marketing

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.
Marketing

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
Marketing

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.
Take It From The Pros

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Marketing

How Shopatrend Used Instagram to Attract New Customers

The online clothing boutique leveraged their keen visual sense to market their company at little cost with Instagram.
Marketing

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
Starting a Business

What to Consider When Outsourcing SEO

Search Engine Land editor Danny Sullivan on whether it's best to outsource SEO or keep it in-house.
Marketing

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
Marketing

7 Key Habits of Super Networkers

Networking requires focus and follow-up to develop and nurture valuable business relationships.
Marketing

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
Technology

5 Free Tools for More Powerful Pinterest Marketing

Make the most of your online marketing campaign without spending any money.
Marketing

Red, White and Fabulous? Fashion Tips from the Campaign Trail

Entrepreneurs can learn a lot (or not) about dressing to impress from Barack Obama, Mitt Romney, Joe Biden and Paul Ryan.
Starting a Business

New Ways to Use Social Outlets to Win Customers

Frank Rimalovski, a venture capitalist, says startups are integrating their networks with bigger players like Facebook, Foursquare and Twitter.
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