Marketing

How to Brainstorm a Great Business Name
Take It From The Pros

How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
Take It From The Pros

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Carol Tice
The 7 Deadly Sins of SEO
Take It From The Pros

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Google+ Adds New Local Listings Tab for Businesses
Marketing

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
Jason Fell
5 Ways to Master Social Media Multitasking
Technology

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Jonathan Blum
New CEO Success Buzzword: 'Openness'
Growth Strategies

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Mikal E. Belicove
Will It Always Be Fun and Gamification?
Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
Mikal E. Belicove
How Ads on Your Site Can Affect SEO
Marketing

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
Danny Sullivan
Why Facebook Is Killing Silicon Valley (Opinion)
Marketing

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
Steve Blank
SEO vs. PPC: Knowing Which Is Right for Your Website
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
AJ Kumar
Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them
Technology

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
Jonathan Blum
Forget Reality TV.  Business Owners Benefit from Local Contests
Marketing

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
Carol Tice
3 Ways to Stop Losing Traffic from Google's Penguin Update
Marketing

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
AJ Kumar
Finding the Best Time to Post to Social Networks
Marketing

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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