Marketing

How to Create a Social Media Content Strategy
Marketing

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Mikal E. Belicove
Three Steps to More Word-of-Mouth -- and More Business
Marketing

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
Gail Goodman
How to Get Your Content Shared More on Pinterest
Marketing

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
AJ Kumar
The Imagination: A Sustainable Resource for Online Lead Generation
Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
Ann Handley
How Not to Be a Spammer When Marketing Your Business
Marketing

How Not to Be a Spammer When Marketing Your Business

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Riva Richmond
Reality Show Win Sweetens Outlook for California Cupcake Business
Take It From The Pros

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
Dinah Wisenberg Brin
How to Make Sure Siri Can Find Your Site in Local Searches
Starting a Business

How to Make Sure Siri Can Find Your Site in Local Searches

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
Danny Sullivan
Fresh Founders on Packaging a Product for Success
Take It From The Pros

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Teri Evans
Why Forums May Be the Most Powerful Social Media Channel for Brands
Marketing

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
Jason Falls
5 Critical Questions Facebook Must Answer in Its IPO Roadshow
Finance

5 Critical Questions Facebook Must Answer in Its IPO Roadshow

If founder Mark Zuckerberg wants to win over investors, he'll need to have clear explanations for these looming issues.
Peter S. Cohan
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Marketing

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Carol Tice
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Marketing

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
Mikal E. Belicove
7 Tips for Networking
Marketing

7 Tips for Networking

Many of us dread walking into a room and introducing ourselves to a bunch of strangers. Here's some advice for building professional relationships.
Colleen DeBaise
Women Are More Social -- When It Comes to Social Media, That Is
Marketing

Women Are More Social -- When It Comes to Social Media, That Is

A new report shows women are the major players in social media. Time to tweak your marketing?
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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