Marketing

Five Reasons Why Websites Still Matter
Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
Mikal E. Belicove
How Not to Send Customer Emails: A Lesson from Comcast
Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
Carol Tice
How to Break Out of the Business Buzzword Bubble
Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Erika Napoletano
Facebook Offers Newbies a Step-by-Step Guide
Marketing

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Marketing

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Mikal E. Belicove
How Scripts Can Help You Increase Sales
Marketing

How Scripts Can Help You Increase Sales

A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.
Brad Sugars
Don't Wait for a Reunion to Network With Former Classmates
Marketing

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Ivan Misner
Five Ways Small Businesses Can Beat Rising Mail Costs
Marketing

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
Carol Tice
Looptworks' Scott Hamlin on Educating Customers While Having Fun
Marketing

Looptworks' Scott Hamlin on Educating Customers While Having Fun

The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
Ameen Khwaja
10 Ways to Turn Your Blog into a Lead-Generation Machine
Marketing

10 Ways to Turn Your Blog into a Lead-Generation Machine

How to attract more traffic to your blog and convert more of your visitors into buying customers.
Ann Handley
Can a Tweet Button Drive More Traffic to Your Web Page?
Marketing

Can a Tweet Button Drive More Traffic to Your Web Page?

Installing social sharing buttons is an easy way to increase the visibility of your website.
Mikal E. Belicove
Ways to Build Online Traffic and Boost SEO
Marketing

Ways to Build Online Traffic and Boost SEO

Turbocharge your Internet marketing efforts with these cost-effective ways to improve SEO and online traffic.
Scott Steinberg
Free Shipping: Seven Ways it Can Hook Your Customers
Marketing

Free Shipping: Seven Ways it Can Hook Your Customers

If there's one thing Americans love, it's free shipping. Here are seven popular ways to offer this much desired perk.
Carol Tice
Who Checks Your Company's Social Media Profile?
Marketing

Who Checks Your Company's Social Media Profile?

The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.