Marketing

Twitter Makes Room for Your Ad Dollars
Marketing

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Mikal E. Belicove
10 Little Known Social Media Tools You Should Be Using -- Now
Technology

10 Little Known Social Media Tools You Should Be Using -- Now

Want to take your social media campaigns to the next level? These tools can help you get there.
Neil Patel
Chris Brogan: Email Marketing is Not Dead
Growth Strategies

Chris Brogan: Email Marketing is Not Dead

The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
Teri Evans
What's With All the Interest in Pinterest?
Marketing

What's With All the Interest in Pinterest?

Here are six reasons you might want to try the wildly popular online pinboard.
Kara Ohngren Prior
An Argument for Caution as Facebook Readies Mobile Ads
Marketing

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Mikal E. Belicove
Seven Business Goals of Social Media - and How to Get Started
Social Media

Seven Business Goals of Social Media - and How to Get Started

Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Teri Evans
Chris Brogan on Using Video to Market Your Business
Growth Strategies

Chris Brogan on Using Video to Market Your Business

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Teri Evans
Valentine's Niche: Say It With Beer and Beef Jerky?
Take It From The Pros

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
Diana Ransom
Six Tips for Maximizing Email Marketing Campaigns
Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
AJ Kumar
How to Redefine Your Business in a New Market
Growth Strategies

How to Redefine Your Business in a New Market

Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Jane Porter
What 'Project Runway' Can Teach You About Business
Marketing

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Carol Tice
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
Carol Tice
How to Crack the QR Code for Mobile Marketing
Marketing

How to Crack the QR Code for Mobile Marketing

Poorly placed or ineffective QR codes can lead to consumer frustration. Here's how to use them to enhance--not embarrass--your brand.
Ann Handley
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.