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Marketing

Marketing

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Entrepreneurs

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
Take It From The Pros

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
Take It From The Pros

10 Ways to Say 'Thank You'

Expressing a little appreciation can go a long way. Here's how to take it beyond the greeting card sentiments and have meaningful conversations with customers, employees and vendors.
worth-knowing

How to Build Your Business to Attract Buyers

Creating a business with the intent to sell demands forward-looking thinkingfrom the very beginning.
Marketing

3 Tips for Optimizing Video for Search

Search Engine Land editor Danny Sullivan on ways you can make sure your videos are discovered online.
Team Work

4 Surprising Ways to Use Google+ for Business

A look at little-known business features that can help you work more efficiently.
Marketing

Google Hangout With Jason Falls on Tapping the Power of Social Media for Business

If you have burning questions about taking your social media marketing strategy up a notch, don't miss this live video chat.
Technology

Beyond Pinterest: 3 Emerging Social Photo-Sharing Sites for Business

A trio of business-worthy alternatives to socializing product images and converting followers into customers.
Team Work

Seven Secrets to Cold Calling Success

Many business owners dread picking up the phone to reach potential customers or investors for the first time. Here are seven tips to overcome your fears and prepare to win.
Marketing

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.
Marketing

3 Steps to an Online Marketing Makeover

From content and email marketing to social media, John Jantsch shares tips and resources for building a stellar web presence for your business.