Marketing

Measuring Your Business's Success on the Web
Marketing

Measuring Your Business's Success on the Web

It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
Is Business Email Dead?
Marketing

Is Business Email Dead?

Some claim email is a dying communications tool. Here's why social media can't replace email.
Mikal E. Belicove
How Business Owners Can Shake the Summer Doldrums
Marketing

How Business Owners Can Shake the Summer Doldrums

If business is slow, consider these networking opportunities.
Carol Tice
How Do I Start Talking with Customers Online?
Marketing

How Do I Start Talking with Customers Online?

Starr Hall on how to engage potential customers online and spark their curiosity.
Ameen Khwaja
Do's and Don'ts of Using Social Media to Screen New Hires
Growth Strategies

Do's and Don'ts of Using Social Media to Screen New Hires

If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Mikal E. Belicove
How Do I Cut Through the Noise on Social Media?
Social Media

How Do I Cut Through the Noise on Social Media?

Starr Hall on how to identify and research your target audience on social sites.
Starr Hall
How Can I Stand Out from the Competition?
Starting a Business

How Can I Stand Out from the Competition?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, on ways to differentiate your business in the eyes of customers.
Affordable Video Hosting for Small Businesses
Technology

Affordable Video Hosting for Small Businesses

Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Mikal E. Belicove
An Expert Networker's Five Tips for Getting the Most from LinkedIn
Marketing

An Expert Networker's Five Tips for Getting the Most from LinkedIn

In the wake of LinkedIn's IPO, our columnist in the '500+ connections' crowd weighs in on the site's benefits for business owners.
Ivan Misner
Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?
Marketing

Old Spice and Social Media: Why Not Make the Most of Fabio vs. Mustafa?

Fabio and Mustafa should still be tweeting, says social media guru Gary Vaynerchuk.
Gary Vaynerchuk
How Will Google+ Affect SEO?
Marketing

How Will Google+ Affect SEO?

Just when you thought you "got" search, Google+ presents new challenges to business owners who rely on search engine optimization to get found online.
Is Your Business Ready for Video?
Marketing

Is Your Business Ready for Video?

What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Mikal E. Belicove
Why Tracking Marketing Metrics Can Pay Off
Marketing

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
Brad Sugars
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.