Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Marketing

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
Shira Lazar
Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection
Marketing

Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection

You had burning sales questions. We provided the answers.
Jason Fell
More Small Businesses Extol the Benefits of Social Media
Marketing

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Mikal E. Belicove
How Apple's Siri Could Destroy Local SEO
Technology

How Apple's Siri Could Destroy Local SEO

The emergence of voice recognition search tools could change the way mobile customers discover your business. Here's what you need to know now.
AJ Kumar
Business Owners Divided on Occupy Wall Street
Marketing

Business Owners Divided on Occupy Wall Street

In your view, is the popular protest movement against the financial industry good or bad for your business? The U.S. overall? Your fellow business owners straddle both sides of the debate.
Carol Tice
Seven Secrets to Resilience
Marketing

Seven Secrets to Resilience

Here's how to develop the mental toughness to push through any sales challenge you face in your business.
Lambeth Hochwald
Expert Live Chat: How to Ramp Up Sales
Marketing

Expert Live Chat: How to Ramp Up Sales

Join sales expert Grant Cardone as he answers your most pressing sales questions.
Teri Evans
Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine
Marketing

Seven Easy Tweaks to Turn Your Site into a Holiday Sales Machine

With the year's prime shopping season looming, here are some tips for improving your website to boost sales.
Carol Tice
12 Ways to Become a Recognized Expert
Marketing

12 Ways to Become a Recognized Expert

Getting quoted, giving speeches and writing articles are great ways to market your business.
Donald Todrin
How to Conquer Your Sales Fears
Marketing

How to Conquer Your Sales Fears

Five common sales worries business owners face -- and ways you can combat them to close the deal.
Lisa Girard
LinkedIn Offers More Insight into its Networking Groups
Marketing

LinkedIn Offers More Insight into its Networking Groups

Business owners now have access to demographic information about the professional groups they join on the popular networking site.
Jason Fell
How to Find Time to Market Your Company Using Social Media
Marketing

How to Find Time to Market Your Company Using Social Media

It's easy to get into social media for the wrong reasons and to post too much or too little. Here's how to balance out your social media efforts.
John D. Leavy
What Entrepreneurs Can Learn About Social Media from Adam Carolla
Make More Happen

What Entrepreneurs Can Learn About Social Media from Adam Carolla

Comedian Adam Carolla created a podcast that launched to No. 1 in no time. Here's how he keeps fans coming back and how other entrepreneurs can too.
Shira Lazar
How to Make Your Marketing Work Together
Marketing

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.