Marketing

Marketing

Reviewers Compare Yelp to a 'Slave Ship' in Ridiculous Class-Action Lawsuit

Yelpers argue that their lack of payment for reviews is exploitative unpaid labor, comparing practices to a 'galley slave ship.'
Marketing

10 Chains Scaring Up Business With Free Food & Other Halloween Deals

For these businesses, Halloween is about more than trick or treating, with deals designed to pull costumed customers into restaurants.
Ready for Anything

6 Ways to Take The Chill Out of Cold Calling

It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
Marketing

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Marketing

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Marketing

FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses

The New York town that bears the same name is enjoying a solid tourism boost this Halloween thanks to the hit show.
Marketing

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Marketing

Google+ Gets Big, New Upgrades for Hangouts and Photos

Google rolls out a handful of new features to make using its social network easier.
Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Marketing

President Obama's Twitter Links Hacked

President Obama's Twitter links were compromised on Monday in an apparent attack by the Syrian Electronic Army.
Marketing

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Marketing

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
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