Marketing

Five Ways to Improve Your Website -- Now
Marketing

Five Ways to Improve Your Website -- Now

If visitors to your site click away within seconds, use these tips to help fix that problem.
Khoa Bui
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Diana Ransom
Your Customers Are Talking. Are You Listening?
Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
Gail Goodman
The Innovators: Klout's Joe Fernandez
Growth Strategies

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Ameen Khwaja
20 Ways to Make the Most of Your Posts and Tweets
Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Susan Gunelius
A Competition Roundup for Entrepreneurs
Growth Strategies

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Mikal E. Belicove
Break Through the Online Noise With 'Likes'
Marketing

Break Through the Online Noise With 'Likes'

How do you attract customers in a crowded online market? Here's how reciprocal liking can help generate loyalty in seven easy steps.
A Contrarian's View on QR Code Marketing
Marketing

A Contrarian's View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Ameen Khwaja
Five to Follow on Twitter for Mobile 'Treps
Starting a Business

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Kara Ohngren Prior
The Power of Harry Potter's Marketing Potion
Marketing

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Jason Fell
Taking the Pain Out of Search Engine Marketing
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
Harry Potter By the Numbers
Marketing

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Jason Fell
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.