Marketing

Forget Networking. How to Be a Connector
Marketing

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
When Networking, Vive la Difference?
Marketing

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your business.
Ivan Misner
Understanding Google's New Page Layout Algorithm
Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Mikal E. Belicove
Does Your Business Know When to Stop Selling?
Marketing

Does Your Business Know When to Stop Selling?

This week's upcoming 'Shark Tank' episode spotlights the importance of learning one often-overlooked overlooked skill: When to stop selling and close the deal.
Carol Tice
McDonald's Social-Media Lesson: Critics Tweet Back
Franchises

McDonald's Social-Media Lesson: Critics Tweet Back

The hamburger chain admits that its new Twitter campaign, designed to promote the farmers who supply its meat, didn't go exactly as planned.
Dinah Wisenberg Brin
10 Lessons in Brilliant Marketing
Marketing

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Jennifer Wang
The 10 Ds of Creating a Social Media Use Policy
Marketing

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Mikal E. Belicove
Which Way Is Best: Relationships First or Business First?
Entrepreneurs

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Meeting in the Middle: Networking With the Opposite Sex
Marketing

Meeting in the Middle: Networking With the Opposite Sex

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Three Affordable Ways to Get Celebrities to Promote Your Brand
Take It From The Pros

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Carol Tice
Software for Social Media Junkies
Technology

Software for Social Media Junkies

Because it's hard to stay off Facebook with willpower alone.
Michelle V. Rafter
Three Steps to Optimize Your Website For Google's 'Freshness' Update
Marketing

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
AJ Kumar
Emerging Social Media Sites to Attract Users
Marketing

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Mikal E. Belicove
Watch Highlights of the Entrepreneur Growth Conference
Growth Strategies

Watch Highlights of the Entrepreneur Growth Conference

In case you missed the one-day event in California this week, catch up with Chris Brogan's keynote and hear from the award winners.
Entrepreneur Staff
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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