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Marketing

Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
Marketing

How to Drive Sales Through Social Media

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls discusses how business owners can convert followers into paying customers.
Team Work

25 Tips to Punch Up Your Writing

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
Marketing

5 Ways Social Media Can Ruin Your Reputation

From unflattering photos to leaving commentators hanging, here's how you could be damaging your reputation on social media and not even know it.
Marketing

Google's Tips for Using Mobile to Market to Holiday Shoppers

How to engage mobile shoppers who are in a hurry and looking for deals.
Technology

How Gamification Can Create Social Media Buzz

Expert Gabe Zicherman on how 'gaming features' can increase engagement on the social web.
Starting a Business

Are You Taking More Than You Give? 3 Tips for More Balanced Relationships

How being generous will inspire others to help you and strengthen your business relationships.
Marketing

Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
Marketing

3 Ways to Promote Your Brand Without Facebook

Here's how you can boost your brand without using the world's largest social network.
Business Moving Forward

Data Crunch: 5 Analysis Tools for Small Businesses

Need to turn large amounts of raw data into actionable analysis? Give these options a try.
Marketing

How to Optimize Your Site for Search Without Actually Doing SEO

The key to search ranking success is creating high-quality content that people want to share.
Marketing

4 Apps for Increasing Customer Loyalty

Reward your tried-and-true customers with these smartphone-based loyalty programs.
Marketing

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Marketing

Small-Business Owners Spending More Time, Money on Social Media [Infographic]

A new survey reveals that small businesses are increasing their social media marketing efforts.
Marketing

How Google's 'Disavow' Tool Can Help You Deal With Bad Backlinks

But use with caution to avoid hurting rather than helping your search results.