Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns
Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
Mikal E. Belicove
15 Rules for Talking Business Over Drinks
Entrepreneurs

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
Ross McCammon
A Small Talk Survival Guide for the Schmooze-Averse
Marketing

A Small Talk Survival Guide for the Schmooze-Averse

Nice weather we're having, isn't it? The Esquire guy offers tips for making small talk.
Ross McCammon
How to Make Facebook Ads Work for You
Marketing

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Amy Porterfield
A New Tool for Adding Facebook Features to Your Website
Technology

A New Tool for Adding Facebook Features to Your Website

Four reasons you might consider trying the new Facebook plug-in for Wordpress.
5 Steps to Creating a Social Media Policy
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Mikal E. Belicove
This Tea Company Steeps Its Business in Social Media
Marketing

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Ann Handley
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
3 Things Your Media Pitch Doesn't Need
Starting a Business

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Dave Clarke
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Lambeth Hochwald
The 10 Commandments of Using Pinterest for Business (Infographic)
Marketing

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
Donna Moritz
To Develop Your Network, Target Your Market
Marketing

To Develop Your Network, Target Your Market

Successful networking doesn’t mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.
Ivan Misner
How to Create a Search-Friendly Website
Technology

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
AJ Kumar
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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