Marketing

Social Marketing Is Best Served on a Combo Plate
Franchises

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
Mikal E. Belicove
Facebook Friends Franchises
Franchises

Facebook Friends Franchises

The social-networking giant joins the International Franchise Association, with plans to appear at the trade group's annual meeting.
Dinah Wisenberg Brin
How to Leverage Celebrities and Social Media to Build Buzz
Marketing

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Shira Lazar
Seven Tips for Marketing a Business with Video
Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Starr Hall
Seven Tips for Successful Holiday Marketing Campaigns
Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Gail Goodman
Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)
Inspiring Your Team

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)

Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
Suzanne Paling
Why Content Marketing Is King
Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Mikal E. Belicove
10 Questions for a Networking Referral Power Team
Marketing

10 Questions for a Networking Referral Power Team

Working with people from complementary professions can help you leverage your referral network. Here's what you need to ask to find their sweet spots.
Ivan Misner
How to Start Video Blogging for Your Business
Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
John D. Leavy
What Time Is Your Facebook Sweet Spot?
Marketing

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Mikal E. Belicove
Three Tips for Getting Started on Foursquare
Marketing

Three Tips for Getting Started on Foursquare

Foursquare is so much more than a social media tool. It can inspire, illuminate, inform -- and help tell your brand story. Engage Foursquare users, and they'll reward you with their loyalty.
Carmine Gallo
Chief Cheezburger Ben Huh Dishes on Social Media
Marketing

Chief Cheezburger Ben Huh Dishes on Social Media

Building a media colossus isn't easy, but using social media can help. Here's how Ben Huh of I Can Has Cheezburger? is continually perfecting his company's strategy.
Shira Lazar
Seven Tips for Hosting Webinars that Rock
Growth Strategies

Seven Tips for Hosting Webinars that Rock

If you're looking to grow your business, deepen customer relationships and raise your profile, consider putting on Webinars. Here are tips for getting started.
Carol Tice
CouponTrade Can Help Attract Customers Through Unused Deals
Marketing

CouponTrade Can Help Attract Customers Through Unused Deals

A new online marketplace can help companies sitting out the discount game pull in new customers through unused deals from other businesses.
John Patrick Pullen
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.