Marketing

Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Ameen Khwaja
Guy Kawasaki on Writing an Effective Mission Statement
Marketing

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Ameen Khwaja
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Ameen Khwaja
Five Ways You Can Get Started With QR Code Marketing
Marketing

Five Ways You Can Get Started With QR Code Marketing

Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?
Starr Hall
Google+ Isn't Ready For Business
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Mikal E. Belicove
How Introverts Can Be Better Networkers
Marketing

How Introverts Can Be Better Networkers

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships.
Ivan Misner
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Jason Fell
FTC Takes Aim at 'Fake News' Websites
Starting a Business

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Mikal E. Belicove
How Entrepreneurs Can Connect With Twitter Influentials
Marketing

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
Carol Tice
Advertise on Facebook? AmEx Has the Credit Card for You
Marketing

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Mikal E. Belicove
Seven Tips for Selling to Big Businesses
Marketing

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
Carol Tice
The Spark That Fuels Wildfire Interactive
Marketing

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
New Facebook Ad Unit Ask Users to Chime In
Marketing

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.