Marketing

Learning to Network: Organized Study vs. Winging It
Marketing

Learning to Network: Organized Study vs. Winging It

Do men and women network in different ways? Here's a look at the ways in which each sex approaches it.
Ivan Misner
Five Tips for Better Text-Message Marketing
Marketing

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Competition: A Choice Activity for Young Entrepreneurs
Take It From The Pros

Competition: A Choice Activity for Young Entrepreneurs

In the final days of March Madness, do you feel like your company is a Baylor or UNLV? Here's how to size up the competition and come out on top.
Adam Toren
A Guide to Ambient Social Networking for Business Owners
Technology

A Guide to Ambient Social Networking for Business Owners

A new wave of social networking tools for business is about to arrive. Here's what to keep in mind when deciding whether they are useful for your business.
Mikal E. Belicove
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Carol Tice
What Magazines Can Teach You About Using Pinterest
Marketing

What Magazines Can Teach You About Using Pinterest

Three top magazines share their strategies for making the most of the popular social media site.
Jason Fell
Five Ways to Optimize Video for Search Engines
Marketing

Five Ways to Optimize Video for Search Engines

These steps can help boost viewership of your videos and traffic to your website.
AJ Kumar
BlogFrog and the Power of Moms
Growth Strategies

BlogFrog and the Power of Moms

BlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?
Jennifer Wang
How to Tap Into Mom-Centric Mobile Marketing
Marketing

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
Grant Davis
In Amish Country, A Lesson in Niche Marketing
Marketing

In Amish Country, A Lesson in Niche Marketing

A business that caters to a specialized community offers lessons in narrowing the focus.
Erika Napoletano
What You Need to Know Before Advertising on Facebook
Marketing

What You Need to Know Before Advertising on Facebook

Entrepreneur writer Mikal Belicove recommends having these three details in place before advertising on the big social network.
Mikal E. Belicove
Secrets of the 10 Most-Trusted Brands
Take It From The Pros

Secrets of the 10 Most-Trusted Brands

Dreaming of the day your business becomes a household name? Follow these examples.
Paula Andruss
How an Austin Barbershop Built Its Brand
Take It From The Pros

How an Austin Barbershop Built Its Brand

How one Texas barbershop chain built relationships with customers based on a strong company identity -- and beer.
Christopher Hann
Brand Storytelling Becomes a Booming Business
Take It From The Pros

Brand Storytelling Becomes a Booming Business

As businesses struggle to establish a strong corporate identity, there's no shortage of enterprises waiting to help.
Paula Andruss
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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