Marketing

5 Steps to Creating a Social Media Policy
Marketing

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
Mikal E. Belicove
This Tea Company Steeps Its Business in Social Media
Marketing

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
Ann Handley
What Google's Panda and Penguin Updates Mean for the Future of SEO
Marketing

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
AJ Kumar
3 Things Your Media Pitch Doesn't Need
Starting a Business

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Dave Clarke
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
Lambeth Hochwald
The 10 Commandments of Using Pinterest for Business (Infographic)
Marketing

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
Donna Moritz
To Develop Your Network, Target Your Market
Marketing

To Develop Your Network, Target Your Market

Successful networking doesn’t mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.
Ivan Misner
How to Create a Search-Friendly Website
Technology

How to Create a Search-Friendly Website

Here are five of the biggest website structure mistakes, plus tips on how to avoid them.
AJ Kumar
New Facebook Features Help Businesses Better Manage Their Pages
Marketing

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
Mikal E. Belicove
How the New Google+ Local Tab Could Influence Local SEO
Marketing

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
AJ Kumar
Where Social Media Fits in the Marketing Mix
Marketing

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
Mikal E. Belicove
5 Mobile Marketing Questions Every Business Owner Needs Answered
Marketing

5 Mobile Marketing Questions Every Business Owner Needs Answered

No-nonsense advice on how you can be more mobile friendly without all the guesswork.
Jason Falls
How to Brainstorm a Great Business Name
Take It From The Pros

How to Brainstorm a Great Business Name

The right name for your company is out there. Here's how to find it.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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