Marketing

The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro
Entrepreneurs

The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro

This Santa Monica, Calif., hangout offers the kind of soft lighting and easy-on-the-wallet happy hour that can appeal to Gen-X startup founders.
Jennifer Wang
Chris Brogan on How to Make Your Customer a Hero
Marketing

Chris Brogan on How to Make Your Customer a Hero

Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
Chris Brogan
Insights: The Best Way to Engage Industry Influencers
Marketing

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
Ameen Khwaja
Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores
Marketing

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.
Ameen Khwaja
Insights: How to Dress to Impress
Marketing

Insights: How to Dress to Impress

Author and speaker Guy Kawasaki on what to wear to make a good first impression in business.
Guy Kawasaki
Why Savvy Businesses Field Customer Questions on Twitter
Marketing

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Mikal E. Belicove
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
Mikal E. Belicove
How to Promote Your Business Blog with Social Media
Marketing

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Here Comes the (Stress-Free) Bride
Marketing

Here Comes the (Stress-Free) Bride

My Wedding Concierge makes planning for the big day easy with a curated wedding search engine
Michelle Juergen
Groupon By the Numbers: From Startup to IPO
Marketing

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Mikal E. Belicove
How Entrepreneurs Can Conquer Fear of Selling
Marketing

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Carol Tice
Four Mistakes That Can Kill Your Small Business
Leadership

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Carol Tice
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.