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Marketing

Marketing

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
Marketing

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Marketing

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Anto...
Marketing

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
Marketing

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
Marketing

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Marketing

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
Marketing

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
Marketing

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Marketing

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
Marketing

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
Marketing

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Marketing

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are seven ways your business card design and delivery can get you noticed.
Marketing

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.