Marketing

How One Company Transformed Its Boring Products
Take It From The Pros

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
Carol Tice
Getting a Kick Out of Social Responsibility
Marketing

Getting a Kick Out of Social Responsibility

The next item selected for our Indie Merchant Holiday Gift Guide is a fair-trade certified soccer ball made by Senda Athletics.
Colleen DeBaise
How to Make a Personal Connection with Customers
Marketing

How to Make a Personal Connection with Customers

Seven ways to build relationships with prospects that lead to more sales.
Lambeth Hochwald
No Animals Were Harmed to Make This Lip Balm
Marketing

No Animals Were Harmed to Make This Lip Balm

Today's featured item from our Holiday Gift Guide is a vegan lip balm set made by Sprout Skincare.
Colleen DeBaise
Making Jewelry Out of Broken Plates
Marketing

Making Jewelry Out of Broken Plates

The next item selected for our Indie Merchant Holiday Gift Guide is a necklace made by IBreakPlates.com
Colleen DeBaise
All I Want For Christmas Is This Beer Mug
Marketing

All I Want For Christmas Is This Beer Mug

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.
Colleen DeBaise
Why Negativity Can Be Good for Your Business Blog
Take It From The Pros

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Mikal E. Belicove
Giving Kids the Gift of Travel
Marketing

Giving Kids the Gift of Travel

The next item selected for our Indie Merchant Holiday Gift Guide is a children's book made by Hartlyn Kids.
Colleen DeBaise
Marketing

12 Days of Indie Merchant Gifts: Day 1

It's here! Today we unveil the first gift selected for our Indie Merchant Holiday Gift Guide....The Shopping List Bag, by L.E. Green Bags.
Colleen DeBaise
Understanding the Value of a Facebook Fan
Take It From The Pros

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Mikal E. Belicove
A Fashion Startup Goes Viral
Marketing

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Colleen DeBaise
Will Black Friday and Cyber Monday Lead to a Big Payday?
Marketing

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Carol Tice
Why Your Small Business Should Hangout on Google+
Marketing

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Shira Lazar
Three Common Mistakes that Kill a Sale
Marketing

Three Common Mistakes that Kill a Sale

Communications coach Carmine Gallo shares tips for avoiding the common blunders entrepreneurs make when pitching their product or service.
Ameen Khwaja
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.