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Marketing

Marketing

5 Fundamentals of a Social-Media Action Plan

For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Marketing

Show Customers Why They Should Trust You

Using proof can help establish strong relationships with your customers.
Marketing

The Basics of Using Keywords for Better SEO

Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Marketing

Using SEO to Get Inside Your Customer's Head

Choosing and using the right keywords for your Google ads can drive clicks and sales.
Take It From The Pros

Projecting a Professional Image on LinkedIn

You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
Marketing

How to Mine Social Networks for Valuable Customer Data

You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Marketing

4 Tips for Using Pinterest to Market Your Startup

Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
Technology

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.
Marketing

3 Tips for Using LinkedIn's New 'Endorsements'

You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Finance

Your Business Leaking Money? 5 Holes to Plug

A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Marketing

How Facebook Tools Can Revitalize Ad Campaigns

Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Marketing

5 Scary Mistakes to Avoid on Facebook

Don't make these no-nos when trying to build your fan base on the giant social network.
Take It From The Pros

Achieving Your Business Dreams on the Web

Creating an irresistible Internet presence relies on credibility, content and casting a wide marketing net.
Marketing

Oops, My Bad! 5 Ways Your Business Can Improve by Admitting to Mistakes

No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.