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Marketing

Marketing

Facebook Hits and Misses Since Its IPO

A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
Social Media

Google+ Gets a Major Makeover

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
Marketing

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Marketing

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
Marketing

3 Ways to Use LinkedIn to Grow Your Startup

A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Marketing

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
Marketing

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Marketing

Networking Fundamentals to Boost Your Bottom Line

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
Marketing

YouTube Creates Paid Subscription Service for Brands

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Marketing

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Marketing

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Marketing

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketi...
Marketing

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Marketing

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.