Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing
Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
John D. Leavy
10 Must-Haves for Better Word-of-Mouth Marketing
Marketing

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.
Ivan Misner
Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
John Patrick Pullen
Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
Jonathan Blum
Seven Ways to Make Your Customers Love You
Starting a Business

Seven Ways to Make Your Customers Love You

With so much emphasis placed on finding customers today, business owners often lose sight of keeping the ones they have. Here are a few surefire ways to stem those losses.
Brad Sugars
Why Experimental Marketing May Be For You
Starting a Business

Why Experimental Marketing May Be For You

Here's how a startup tested the social media waters and won sales.
Diana Ransom
Five Ways to Use Twitter for Marketing That You Might Not Know About
Marketing

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Starr Hall
Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods
Starting a Business

Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods

This Web hub helps companies communicate their uniqueness and sell their goods.
Humility: An Undervalued But Crucial Business Asset
Marketing

Humility: An Undervalued But Crucial Business Asset

When does confidence cross over into arrogance? Consider these three tips to avoid sabotaging your success.
Erika Napoletano
Why You Shouldn't Wall Off Your Web Content
Marketing

Why You Shouldn't Wall Off Your Web Content

Content gates hold you back from connecting with customers, says marketing strategist David Meerman Scott.
Ericka Chickowski
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Chris Brogan
A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand
Marketing

A Window Washer Puts Workers in Kilts to Skirt Competition and Build Its Brand

A unique cleaning franchise recently expanded to the U.S. from Vancouver, British Columbia, via Scotland.
Craigslist Founder Launches a New Site to Connect Nonprofits
Marketing

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Gwen Moran
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.