Marketing

Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
With Social Media, Kick Off Your Conservative Pants
Take It From The Pros

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Jason HeadsetsDotCom
YouTube to Give Away $50 Million in Free Advertising for New Video Program
Technology

YouTube to Give Away $50 Million in Free Advertising for New Video Program

Google's video publishing powerhouse to offer pay-per-click features for video ads, much like AdWords for search.
Jason Fell
Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?
Take It From The Pros

Product Placement's Future: The 'Gossip Girl,' Birchbox Mashup?

The cosmetics darling will offer customers a 'Gossip Girl'-inspired selection of goodies in May. If this branding hookup is the harbinger of what's to come, consider these tips for amping up your own offerings.
Diana Ransom
Social Advertising: Like, Share, Retweet ... Buy?
Marketing

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense
Marketing

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Mikal E. Belicove
Want Better Twitter Results? Try These Effective Types of Tweets
Marketing

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Jason Fell
When It Comes to Successful Networking, Everyone Wants to Get Along
Marketing

When It Comes to Successful Networking, Everyone Wants to Get Along

Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
Ivan Misner
How Social Media Saved a Hollywood Landmark
Marketing

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Jennifer Wang
Starting Lean: Selling a Vision
Project Grow

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Colleen DeBaise
Three Tips for Drawing Even More Traffic from Pinterest
Technology

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
AJ Kumar
The 10-Minute Website Builder
Marketing

The 10-Minute Website Builder

Stake your claim on the web before finishing your coffee.
Jonathan Blum
Facebook May Have Finally Nailed Local Offers
Marketing

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
Mikal E. Belicove
From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley
Business Moving Forward

From Pinterest to Gumroad, 19-Year-Old Sahil Lavingia on His Trek Through Silicon Valley

We spoke with the young entrepreneur about his experience as a founding team member at Pinterest and his new company Gumroad.
Lyneka Little
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.