Marketing

The Holiday Marketing Campaign Hall of Fame (Infographic)
Holiday Marketing

The Holiday Marketing Campaign Hall of Fame (Infographic)

See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Tracey Wallace
What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.
Marketing

What a Bunch of Blockheads! Internet Outraged at MetLife Firing Snoopy.

It's the great layoff, Charlie Brown. After 31 years of being the insurance company's mascot, MetLife cuts ties with the iconic characters.
Andrea Hardalo
Trust Science to Help You Build Your Personal Brand
Personal Branding

Trust Science to Help You Build Your Personal Brand

Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
Christina Baldassarre
How Marketers Can Use VR to Make Them a Success
Marketing

How Marketers Can Use VR to Make Them a Success

Marketers need to keep in mind that if they don't get in with VR once it goes mainstream, someone else will.
Aj Agrawal
Don't Pay to Play the Game of Marketing: Here's What to Do Instead
The Grind

Don't Pay to Play the Game of Marketing: Here's What to Do Instead

There's no one right way to market a startup, but there are millions of worthless efforts and plenty of people and companies willing to take your money.
Jason Lucash
10 Online Marketers to Follow for Inspiration and Growth
Thought Leaders

10 Online Marketers to Follow for Inspiration and Growth

These marketing experts can be relied upon for dishing out great advice to business leaders.
Matthew Toren
9 Unbelievable-But-True Amazon Services
Amazon

9 Unbelievable-But-True Amazon Services

From sommelier services to grazing goats, the ecommerce giant really seems to have it all.
Rose Leadem
How to Sell With Emotion
Marketing Strategies

How to Sell With Emotion

Research has shown that ads that touch readers' emotions are more successful than ads that only touch their intellect. Find out how to craft emotional ads.
Craig Simpson
5 Steps to Stay Out of the Spam Folder
Email

5 Steps to Stay Out of the Spam Folder

By segmenting your emails effectively, you can reduce unsubscribe rates, avoid the spam folder and drive higher traffic to your site.
How to Make Money on Twitter
Twitter

How to Make Money on Twitter

Find out how you can boost your following and drive traffic to your site with the microblogging platform.
Michelle Held
3 Ways to Make Triple the Revenue
Sales

3 Ways to Make Triple the Revenue

The B2B sector is booming, and getting a piece of that $8 trillion pie requires the right alignment of digital marketing and sales outreach.
Josh Turner
The Content Marketing Arms Race -- to Participate or to Not Participate?
Content Marketing

The Content Marketing Arms Race -- to Participate or to Not Participate?

Creating content is one thing, promoting your content is the key to its effectiveness.
Clint Evans and Joshua Lee
No One Really Cares About Your Game-Changing App Idea
Mobile Apps

No One Really Cares About Your Game-Changing App Idea

Unless you build something, you're all talk. Investors want a product, not an idea.
Steve Eakin
Here's How My Email Newsletter Remains My Best Marketing Tool
Email Newsletters

Here's How My Email Newsletter Remains My Best Marketing Tool

Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work.
Jacqueline Whitmore
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.