Marketing

How Your Public Relations Effort Should Look Like a Military Assault
Public Relations

How Your Public Relations Effort Should Look Like a Military Assault

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.
Zach Cutler
4 Online Marketing Trends With Big Potential to Drive Sales
Internet Marketing

4 Online Marketing Trends With Big Potential to Drive Sales

Ever-better technology combined with the resourcefulness of internet entrepreneurs is creating new tactics for prospering online.
Jonathan Long
The Secret to Getting a Popular Blogger to Review Your Product
Product Reviews

The Secret to Getting a Popular Blogger to Review Your Product

Here is an email template that will not only help land a product review, but also have the blogger share it with their massive audience.
Ramit Sethi
4 Easy and Highly Effective Business Development Tactics
Entrepreneur Network

4 Easy and Highly Effective Business Development Tactics

Use these strategies and you'll be sure to see a boost in your engagement.
Will Facebook Marketplace Be the Next Ecommerce Heavyweight?
Ecommerce Strategies

Will Facebook Marketplace Be the Next Ecommerce Heavyweight?

When new platforms such as Facebook Marketplace open for business, you need to capitalize on your first-mover advantage. Facebook will reward you.
Brent Freeman
4 Dumb SEO Tactics That Will Get Your Site Penalized
SEO

4 Dumb SEO Tactics That Will Get Your Site Penalized

As you plan your strategy for the year, here are four things to watch out for.
Andrew Medal
The Most Important Marketing Metric You're Not Measuring
Marketing

The Most Important Marketing Metric You're Not Measuring

Our digital marketing expert Ryan Bonnici tells us to stop measuring your marketing performance by channel, and instead by content type.
Ryan Bonnici
Video Marketing Secrets From Award-Winning Producer Amber Tollefson
Entrepreneur Network

Video Marketing Secrets From Award-Winning Producer Amber Tollefson

Learn how you can boost your video marketing efforts.
5 Reasons Ecommerce Brands Should Leverage User-Generated Content
Take It From The Pros

5 Reasons Ecommerce Brands Should Leverage User-Generated Content

Get your customers to market your brand for you by providing them opportunities to create user-generated content.
Segun Onibalusi
4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up
Take It From The Pros

4 Reasons Your Brand Is Behind on Mobile - And How to Catch Up

Companies that fail to maximizing their mobile presence put the future of their business at risk. But that doesn't have to be you.
Momchil Kyurkchiev
3 Questions to Ask Yourself Before Diving Into Video Marketing
Video

3 Questions to Ask Yourself Before Diving Into Video Marketing

According to the data, videos trump photos on social media.
Jim Rudden
4 Free Small Business Marketing Tools
Marketing

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!
How to Be Interesting When Everything Has Already Been Said
Take It From The Pros

How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.
Parth Misra
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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