Marketing

Why Social Isn't Helping Online Retailers Find Customers
Starting a Business

Why Social Isn't Helping Online Retailers Find Customers

Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Mikal E. Belicove
10 Ways to Find Customers with Mobile Marketing
Starting a Business

10 Ways to Find Customers with Mobile Marketing

As consumers increasingly use smartphones and tablets, it's high time for you to have a mobile marketing strategy.
John Arnold
Four Simple Ways to Find Customers
Starting a Business

Four Simple Ways to Find Customers

For new business owners, finding customers is job No. 1. Here's how to get the job done.
Brad Sugars
Did Google Stop Sending You Traffic?
Marketing

Did Google Stop Sending You Traffic?

Consider these six ways to regain lost ground in Google's search rankings.
Carol Tice
Daily Deals Not a Big Deal for Finding Customers
Starting a Business

Daily Deals Not a Big Deal for Finding Customers

When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Mikal E. Belicove
IWearYourShirt Puts a Social Twist on Product Placement
Social Media

IWearYourShirt Puts a Social Twist on Product Placement

How a 20-something entrepreneur gives businesses of all sizes a star turn.
Diana Ransom
How Fast-Growing Companies Use Social-Media Marketing
Growth Strategies

How Fast-Growing Companies Use Social-Media Marketing

Here's a sampling of how growth-minded businesses use social media to ring in sales.
Diana Ransom
How to Really Build Loyalty
Leadership

How to Really Build Loyalty

Here is a snippet of what's to come out of the leadership and loyalty focused Successful Online Business Conference.
Carol Tice
How to Target Your Message to Find Customers
Starting a Business

How to Target Your Message to Find Customers

Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
John Arnold
Five Facebook Developments for Businesses
Marketing

Five Facebook Developments for Businesses

From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Mikal E. Belicove
Making the Most of 'Contact Us' to Gather Leads
Marketing

Making the Most of 'Contact Us' to Gather Leads

Why listing your contact information on your website just isn't enough.
Khoa Bui
A New Tool to Help Businesses Check Out Who's Checking In
Marketing

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Guy Kawasaki on the Art of Enchantment
Marketing

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Jennifer Wang
Why We're Still Lost In Geolocation
Growth Strategies

Why We're Still Lost In Geolocation

If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.