Marketing

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
Marketing

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Shira Lazar
How to Attract Crowdfunding Investors Without Breaking the Law
Marketing

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Joy Schoffler
Opening-Day Lessons from a Wendy's Restaurant
Marketing

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Carol Tice
Five Steps for Using Pinterest for Business
Marketing

Five Steps for Using Pinterest for Business

Entrepreneur writer Mikal Belicove says getting started on Pinterest is as easy as following these simple steps.
Mikal E. Belicove
Why You Should Manage Your Own Social Media
Take It From The Pros

Why You Should Manage Your Own Social Media

Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Mikal E. Belicove
Six Ways to Make Your Content Go Viral
Marketing

Six Ways to Make Your Content Go Viral

It can be difficult to predict what will go viral, but catchy content can increase your chances.
AJ Kumar
How to Handle Negative Online Reviews of Your Business
Marketing

How to Handle Negative Online Reviews of Your Business

User-generated reviews of your business are more popular now than ever. Here are a few tips on how to handle the negative ones.
Mikal E. Belicove
A New Platform for Hyper-Local Marketing for Small Businesses
Marketing

A New Platform for Hyper-Local Marketing for Small Businesses

With LocalVox, small businesses can promote deals, events and new services in their immediate neighborhoods.
Jason Ankeny
How Keyword Research Can Improve Your SEO
Marketing

How Keyword Research Can Improve Your SEO

Choosing optimal keywords can help raise your search engine rankings and increase traffic to your website.
AJ Kumar
Four Rules for Location-Based Marketing Without Creeping Out Customers
Marketing

Four Rules for Location-Based Marketing Without Creeping Out Customers

Now companies can pitch location-based offers to smartphone customers instantly--and potentially make them feel uneasy.
Gwen Moran
Kentucky Businesses Brace for NCAA Final Four Madness
Marketing

Kentucky Businesses Brace for NCAA Final Four Madness

Here are three tips for how you can prepare for a sudden surge in sales.
Jason Fell
Four Ways LinkedIn Can Help Your Business Grow
Growth Strategies

Four Ways LinkedIn Can Help Your Business Grow

Here's how to use the professional social network to find marketing prospects and more.
Jason Falls
Facebook Timeline and Business Pages, Perfect Together
Take It From The Pros

Facebook Timeline and Business Pages, Perfect Together

Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's how to use the format to your best advantage.
Mikal E. Belicove
How to Find the Right Person to Manage Social Media
Marketing

How to Find the Right Person to Manage Social Media

The key is choosing someone who embraces social participation and communication.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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