Marketing

Six Steps for Revving Up Your Search-Engine Marketing
Starting a Business

Six Steps for Revving Up Your Search-Engine Marketing

To find new customers through paid-search advertising, consider this advice.
Diana Ransom
How Can I Reach Out to Early Adopters?
Marketing

How Can I Reach Out to Early Adopters?

Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Running Display Ads with Google Gets Easier
Marketing

Running Display Ads with Google Gets Easier

Add logos, pictures, and rich media to your pay-per-click strategy.
John Arnold
Three Essentials to Creating a Networking Strategy
Marketing

Three Essentials to Creating a Networking Strategy

Establish a plan to help determine who you want to connect with and where to find them.
Ivan Misner
Which Daily Deal Site is Right for You?
Marketing

Which Daily Deal Site is Right for You?

From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Mikal E. Belicove
Inside the Mind of Go Daddy's Controversial Founder
Marketing

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
Teri Evans
How Can I Target Women Customers?
Social Media

How Can I Target Women Customers?

Social marketing expert Starr Hall offers quick tips to business owners looking to sell more to women.
Friending Facebook to Connect With New Customers
Growth Strategies

Friending Facebook to Connect With New Customers

Here's how one small Web company is using Facebook Connect to find new users.
Diana Ransom
April Fools' Day at The Office
Marketing

April Fools' Day at The Office

See what tricks entrepreneurial companies have up their sleeves.
Diana Ransom
Eight Tips to Boost Your Business' Bottom Line
Finance

Eight Tips to Boost Your Business' Bottom Line

What can you do to get your business booming again? Profit-management expert Patricia Sigmon offers some tips.
Carol Tice
How to Find Customers on Social Media
Marketing

How to Find Customers on Social Media

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Ameen Khwaja
Google's Own Search-Engine Tour Guide
Marketing

Google's Own Search-Engine Tour Guide

Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Mikal E. Belicove
Because 20,000 Users Produce 50% of All Tweets
Marketing

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Mikal E. Belicove
How Can I Improve My Marketing?
Marketing

How Can I Improve My Marketing?

Social marketer Starr Hall offers tips for upgrading your marketing efforts.
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.