Marketing

Insights: Klout's CEO on Growing Your Social Influence
Marketing

Insights: Klout's CEO on Growing Your Social Influence

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
Ameen Khwaja
How to Enter a Room
Marketing

How to Enter a Room

Our Esquire Guy columnist explains how to make a good impression before a meeting even starts.
Ameen Khwaja
Five Lies About Social Media Marketing
Marketing

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Mikal E. Belicove
How Wildfire Helped One Small Business Power Its Social Media Campaign
Technology

How Wildfire Helped One Small Business Power Its Social Media Campaign

Original Joe's adds fuel to its online marketing strategy using a tool from Wildfire that helps businesses boost their social media status.
Jason Ankeny
A Lesson in Apologies from TOMS Shoes
Marketing

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Diana Ransom
How to Make Your Email Newsletter a Must-Read for Your Customers
Marketing

How to Make Your Email Newsletter a Must-Read for Your Customers

Before you decide to launch a newsletter, plan for its success.
John D. Leavy
Why Facebook's Friends May Fade
Marketing

Why Facebook's Friends May Fade

While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Mikal E. Belicove
Five Ways to Improve Your Website -- Now
Marketing

Five Ways to Improve Your Website -- Now

If visitors to your site click away within seconds, use these tips to help fix that problem.
Khoa Bui
A Franchise Thanksgiving
Marketing

A Franchise Thanksgiving

If you find yourself taking your local Subway for granted, Franchise Appreciation Day offers an opportunity to show your support.
Diana Ransom
Your Customers Are Talking. Are You Listening?
Marketing

Your Customers Are Talking. Are You Listening?

Customer research can be yours for the asking, if you're willing to pay attention.
Gail Goodman
The Innovators: Klout's Joe Fernandez
Growth Strategies

The Innovators: Klout's Joe Fernandez

The co-founder of the social-media analytics firm talks about getting his new business off the ground.
Ameen Khwaja
20 Ways to Make the Most of Your Posts and Tweets
Marketing

20 Ways to Make the Most of Your Posts and Tweets

Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
Susan Gunelius
A Competition Roundup for Entrepreneurs
Growth Strategies

A Competition Roundup for Entrepreneurs

Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Mikal E. Belicove
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.