Marketing

What Every Entrepreneur Can Learn from Hair Club for Men
Take It From The Pros

What Every Entrepreneur Can Learn from Hair Club for Men

Three tips to build a business that has staying power and remains relevant through the years.
Erika Napoletano
How Small-Business Owners Can Cast a Social Safety Net
Marketing

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Starr Hall
How Dwolla is Building Its Brand by Giving Away Cash
Marketing

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Shira Lazar
Four Rules to Build Your Blog Readership
Marketing

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
John D. Leavy
Seven Ways Business Owners Can Beat the January Doldrums
Marketing

Seven Ways Business Owners Can Beat the January Doldrums

For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
Carol Tice
10 Trends for Online Marketers in 2012
Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
John Arnold
Do Chamber Meetings Still Beat LinkedIn for Networking?
Marketing

Do Chamber Meetings Still Beat LinkedIn for Networking?

A recent survey finds that online networking and women's and service clubs are less effective than in-person networking-focused organizations.
Ivan Misner
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Marketing

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
Shira Lazar
See What Attracts People to Your Business's Facebook Page
Marketing

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Mikal E. Belicove
What You Need to Know About YouTube's New Analytics Program
Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
AJ Kumar
Chris Brogan on Cultivating Visibility
Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Chris Brogan
Why Small Businesses Should Care About Their 'Social Influence'
Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Revealing the Readers' Choice Winner
Marketing

Revealing the Readers' Choice Winner

Here's a look at the gift you voted as your favorite in this year's Indie Merchant Holiday Gift Guide.
Colleen DeBaise
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. 

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