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Marketing

Marketing

Social Media Security Lessons From the U.S. Army

Tough tips for training employees on the do's and don'ts of posting about your company.
Marketing

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
Marketing

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
Marketing

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
Marketing

14 Steps to Generating Leads on Twitter

This list can help you land new business.
Marketing

Why So Many People Resist Networking and Miss Out

Networking is a key way to build your business, yet entrepreneurs are often unwilling to take the time required to build those relationships. Get past these four personal barriers and you'll be well o...
Marketing

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Marketing

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Marketing

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
Marketing

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
Marketing

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
Starting a Business

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Marketing

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
Marketing

How the SEC and Bloomberg Are Embracing Social Media

The SEC's ruling on disclosures, Bloomberg terminals' addition of live Twitter feeds, the announcement of Facebook Home and more social-media news.