Marketing

Take It From The Pros

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
Take It From The Pros

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Marketing

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
Technology

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Growth Strategies

New CEO Success Buzzword: 'Openness'

Openness, transparency and employee empowerment have become key to business success, a survey of global CEOs say. Social media can help you unlock it.
Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
Marketing

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
Marketing

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and lif...
Marketing

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Technology

Facebook's 3 Biggest Ecommerce Mistakes and How to Avoid Them

When it comes to selling goods on the big social network, most users don't want to make purchases. Here's how to steer clear of the issues.
Marketing

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
Marketing

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
Marketing

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
Marketing

How Retail Businesses Can Use Gamification to Engage with Customers

Gabe Zichermann offers examples of how gaming elements can help retail owners engage with customers and market their businesses.
Marketing

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
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