Marketing

A Contrarian's View on QR Code Marketing
Marketing

A Contrarian's View on QR Code Marketing

There's been a lot of hype about the growing popularity of marketing with quick-response codes. Here's why you might want to think twice before hopping on the bandwagon.
Ameen Khwaja
Five to Follow on Twitter for Mobile 'Treps
Starting a Business

Five to Follow on Twitter for Mobile 'Treps

Shopkick founder Cyriac Roeding reveals his list of top tweeters.
Kara Ohngren Prior
The Power of Harry Potter's Marketing Potion
Marketing

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Jason Fell
Taking the Pain Out of Search Engine Marketing
Marketing

Taking the Pain Out of Search Engine Marketing

If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
Jonathan Blum
Harry Potter By the Numbers
Marketing

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Jason Fell
Under-30 Treps in the Washington Spotlight
Growth Strategies

Under-30 Treps in the Washington Spotlight

The question of how to help small-businesses boost sales is so divisive that many are now looking to the young for answers.
Diana Ransom
Report: Facebook Users are a Trusting Bunch
Marketing

Report: Facebook Users are a Trusting Bunch

A new study investigates if Facebook and other popular social networking sites are socially isolating.
Mikal E. Belicove
Three Tips for Reinventing a Product
Growth Strategies

Three Tips for Reinventing a Product

How an artisan salt shop sprinkles ingenuity into its business -- and you can, too.
Teri Evans
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'
Marketing

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'

The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
Guy Kawasaki
Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Ameen Khwaja
Guy Kawasaki on Writing an Effective Mission Statement
Marketing

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Ameen Khwaja
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Ameen Khwaja
Five Ways You Can Get Started With QR Code Marketing
Marketing

Five Ways You Can Get Started With QR Code Marketing

Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?
Starr Hall
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.