Marketing

Google+ Isn't Ready For Business
Marketing

Google+ Isn't Ready For Business

Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Mikal E. Belicove
How Introverts Can Be Better Networkers
Marketing

How Introverts Can Be Better Networkers

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships.
Ivan Misner
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet
Marketing

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Businesses should consider these tips when using hashtags in their marketing tweets.
Jason Fell
FTC Takes Aim at 'Fake News' Websites
Starting a Business

FTC Takes Aim at 'Fake News' Websites

Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Mikal E. Belicove
How Entrepreneurs Can Connect With Twitter Influentials
Marketing

How Entrepreneurs Can Connect With Twitter Influentials

Top business leaders on Twitter include: Chris Brogan, Gary Vaynerchuk, and Liz Strauss. How can you get their attention? Here are eight tips:
Carol Tice
Advertise on Facebook? AmEx Has the Credit Card for You
Marketing

Advertise on Facebook? AmEx Has the Credit Card for You

The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Mikal E. Belicove
Seven Tips for Selling to Big Businesses
Marketing

Seven Tips for Selling to Big Businesses

Many small businesses make blunders in trying to sell to Fortune 500. Here's how to land a big account from the other side of the negotiating table:
Carol Tice
The Spark That Fuels Wildfire Interactive
Marketing

The Spark That Fuels Wildfire Interactive

The adventurous couple looking to shake up the social-media marketing industry.
New Facebook Ad Unit Ask Users to Chime In
Marketing

New Facebook Ad Unit Ask Users to Chime In

Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Mikal E. Belicove
'Commercial Kings' Give Small Business Advertising a Kick
Marketing

'Commercial Kings' Give Small Business Advertising a Kick

Get ready for a new reality TV show featuring a pair of YouTube stars who produce wacky commercials for small-business owners.
Jason Fell
The Turnaround King's Plan to Save Your Business
Marketing

The Turnaround King's Plan to Save Your Business

Here's how Grant Cardone of the new reality-TV show the 'Turnaround King' ramps up sales at floundering businesses.
Carol Tice
The Unwritten Rules for Online Publishers
Marketing

The Unwritten Rules for Online Publishers

Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
Erika Napoletano
The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro
Entrepreneurs

The Best Bar to . . . Network Without Spending Big Bucks: Copa D'Oro

This Santa Monica, Calif., hangout offers the kind of soft lighting and easy-on-the-wallet happy hour that can appeal to Gen-X startup founders.
Jennifer Wang
Marketing

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing. 

The Four P's of marketing include identifying and developing your product, determining its price, figuring out placement in order to reach customers, and developing a promotional strategy. 

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.