Marketing

Social Media

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
Marketing

10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
Technology

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
Marketing

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
Ask Entrepreneur

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
Marketing

Is Burning Man the Next Frontier of Networking?

It used to be that going to Burning Man meant packing tents and backpacks. Now, it might mean packing business cards.
Marketing

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Marketing

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Ask Entrepreneur

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
Marketing

Past, Present and Future of Customer Payments (Infographic)

From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
Marketing

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
Marketing

How to Avoid Every Entrepreneur's Worst Enemy

Get too comfortable where you're at in life and in business and you'll never get to the next level.
Marketing

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
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